"Yes, give them a hand. Pen Fun Pavilion wWw. ｂiquge。 info" Ye Qiu said with a smile.

"Ye boy, don't sell Guanzi, let's say, what kind of bad water are you holding back?" Feng Gang said with a smile.

"I said Director Feng, what is bad water? I call it helping others, okay?" Ye Qiu rolled his eyes and said.

"It's fun to help others? Feng Gang said with a look of disdain.

"Ahem, Mr. Ye, how can this help?" Yan Qing on the side couldn't help but ask.

"No film can be liked by everyone, and Endless Dust is no exception, and the audience's expectations for a film will determine how they feel about the quality of the film after watching it. ”

"If a relatively decent film, when it is promoted, the audience's expectations for the film are raised to a certain extent, or in other words, it exceeds the real quality of the film itself, then after watching the film, maybe the film is okay, but because the audience's expectations are to see a classic film, then the original expectations cannot be met, so naturally, it will make their perception of the film drop a lot. ”

"I was worried that if Endless Dust was a great film, then maybe we would make it a big hit, but obviously Endless Dust wasn't that kind of film. ”

"Therefore, we need to help Dongying, so that the audience will have infinite expectations for "Endless Dust", if we pour dirty water on "Endless Dust", then I believe that Dongying Group will definitely respond immediately, and on the contrary, if it is praise, then I believe that Dongying Group will not be so easy to detect the wrong. ”

"In fact, there is no technical content in it, it is nothing more than killing. Ye Qiu said with a smile.

"Yes, it is indeed more difficult to find out than splashing dirty water, especially since Dongying Group will invest promotional resources and expenses for this film, as long as it is operated properly, even Dongying Group will think that this is the embodiment of the effect of their publicity. Yan Qing nodded.

Killing is not a high-tech job, nor is it a new trick.

It's just that for big productions, this method is often praised and killed, and it doesn't work, but fortunately, Ye Qiu and Zhongyi's purpose is not to make each other's "Endless Dust" sink into the sand, but just to let this film overdraft its box office potential in advance.

"This method is good, since we can kill each other, then is it the other way around, can we also blacken "Destiny Call Transfer" a little, and lower the audience's expectations for this film a little?" Feng Gang asked.

"It can be, but it can't be unlimited, and if the expectations are too low, it will not only not work well for "Destiny Call Transfer", but will also be counterproductive. It's up to us to grasp this. Ye Qiu nodded.

The most feared thing about this method is that it will become a real favor in the end, so how to carry out the killing is still very crucial.

Ye Qiu, who has experienced all kinds of dizzying hype methods and false hype methods of the Internet in later generations, is the most proficient.

With the vigorous development of the Internet, the influence of the Internet is also increasing.

Although Dongying Group does not have as high expectations for "Endless Dust" as "Kung Fu Heroes" this time, it is also a big deal in publicity.

Not only did they invest a lot of publicity money in physical media, but the main creators of "Endless Dust" also went to various places to publicize.

The Internet, a platform that has burst out with energy that cannot be ignored, will naturally not be ignored.

A big-budget film like "Endless Dust" naturally has a huge premiere.

The premiere of "Endless Dust" took place a week before its official release.

All kinds of propaganda have already been rolled out across the board.

How do you kill it? This is also a technical question.

blindly shouting and cheering for "Endless Dust", this is the most untechnical killing, and this is not a killing, it is completely praised.

So Ye Qiu naturally wouldn't do this.

Before the premiere of "Endless Dust", Ye Qiu and Zhongyi did not make any moves.

just continued to hype, East Film Group, Ren Shuai, wantonly changed the release schedule due to his own personal grudges, targeting "Fate Call Transfer".

At the same time, the two films are also compared for comparison, no matter what aspect of the comparison, "Fate Call Transfer" is obviously in absolute weakness.

Create an impression of the underdog and win the sympathy of the audience.

People will always subconsciously sympathize with the weak, especially Ren Shuai's image has become a villain in the eyes of the audience because of "Old Boy", which can never be changed even if Dongying Group actively publicizes.

Therefore, under the influence of this, the film "Fate Call Transfer" seems to be like a combination of wind and clouds back then, how can the arms be broken over the thighs?

As a result, "Destiny Call Transfer" may have had a good result, but because it was targeted, it is likely to fall into the sand because of this.

In particular, he also gave an example of the rescheduling of "Endless Dust" and "Kung Fu Heroes", so the original schedule of "Destiny Call Transfer" was greatly reduced and squeezed out, not because the quality of "Fate Call Transfer" was not good, but because it was not a big production and was targeted, so it naturally became a tragic character.

Dongying Group naturally won't fail to see that this is Zhongyi and Dianjin Film and Television playing the sympathy card, but the other party did not discredit "Endless Dust" and "Kung Fu Hero", so Dongying Group didn't pay too much attention to it.

After all, in their opinion, these are not two films of the same grade.

Zeng Hua is a well-known film critic, and unlike some art-oriented filmmakers, his evaluation of movies is relatively objective.

As a well-known film critic, Zeng Hua also received an invitation to the premiere of "Endless Dust".

Most of Huaguo's films will invite some well-known film critics and some senior fans to watch the film in advance at the time of premiere.

"Endless Dust" is an oriental fantasy epic film.

Zeng Hua watched movies very seriously, writing and drawing in his notebook from time to time.

"Endless Dust" is objectively a relatively decent film.

First of all, in the war scene, on the picture, Zeng Hua objectively gave a three-star evaluation.

In the end, Zeng Hua's comprehensive evaluation of "Endless Dust" was three stars, which belonged to the passing line, but it was not excellent.

Overall, it's average, but for a commercial film, being able to get a three-star evaluation from film critics is actually pretty good.

Film critics and media attending the premiere are not only free, but they will definitely receive a red envelope afterwards, which is also an unspoken rule.

The film critics are a little better, in fact, the most undisciplined should be the media, and after collecting money, they naturally have to brag about the movie.

Especially for a big production like "Endless Dust", the red envelopes given are not small.

Take people's soft hands and eat people's shortest, which is also the meaning of the question.