"Endless Dust" cost nearly 100 million, Ye Qiu never thought that "Fate Call Transfer" could surpass the other party at the box office. Pen & Fun & Pavilion www.biquge.info

At best, you can only try to avoid being sniped, but "Endless Dust" was released more than two weeks before "Fate Call Transfer", and unlike other countries in China, basically the first two weeks of a film are also called the box office Golden Week.

After that, due to various factors such as piracy, the box office began to drop sharply.

So in fact, as long as "Endless Dust" is not too explosive, then the impact on "Destiny Call Transfer" is actually relatively limited.

But next, the bigger production of "Kung Fu Heroes" will be released in three weeks after "Endless Dust", so the first thing is that "Destiny Call Transfer" will definitely be greatly affected.

In fact, it is not only "Destiny Call Transfer" that will be affected, but also other films that were released at about the same time period.

In fact, neither "Endless Dust" nor "Kung Fu Heroes" regard "Destiny Call Transfer" as an opponent, and in Dongying's view, the two are not at the same level at all.

If it weren't for Ren Shuai, I am afraid that the two would not be compared.

"Old Boy" made Ren Shuai disgraced, and Dongying Group naturally suffered some negative influences, unspoken rules This kind of thing is known to everyone and is also very common, but it is something that can only be understood and cannot be spoken.

But "Old Boy" directly publicized this matter in the form of a film, so that Ren Shuai, who was not originally a star artist, became famous.

By the way, Dongying Group was also complained by many people.

What is more anxious than Ye Qiu is Zhongyi, the release date of "Destiny Call Transfer" was the responsibility of Zhongyi, originally "Fate Call Transfer" was released in the early stage of the Chinese New Year, just to avoid blockbusters, but the result was not calculated, and the East Film Group would suddenly change the schedule, and the change was two blockbusters together.

There is no big production in Zhongyi this year, in addition to "Destiny Call Transfer", there is also a small and medium-cost film, in contrast, Zhongyi naturally attaches more importance to "Fate Call Transfer".

In a conference room of Zhongyi Group, Yan Qing, the vice president in charge of this project of Zhongyi Film and Television, Feng Gang, the director, and Ye Qiu are communicating about the publicity strategy of "Destiny Call Transfer".

Yan Qing took the lead in speaking: "The front and back attacks of "Endless Dust" and "Kung Fu Heroes" are already unchangeable facts, although Dongying Group does not mean to target "Destiny Call Transfer" in publicity, but it is inevitable that it will be affected, and in terms of theaters, if we want to reschedule, then we have to postpone it, and there is no more suitable time for the Chinese New Year." ”

"Therefore, today's meeting is to discuss how to deal with the current unfavorable situation. ”

Feng Gang first asked: "What is the scheduling rate of "Endless Dust"?"

Yan Qing glanced down at the information and said: "Because the films released at the same time are not big productions, and "Endless Dust" is a film invested by Dongying, so the film scheduling rate is even higher than that of the follow-up "Kung Fu Hero", reaching 45%!"

"What about Fate Call Transfer?" Feng Gang asked again.

"Originally, the theater side promised to give 30%, but after "Endless Dust" and "Kung Fu Hero" were rescheduled, although we have worked hard, the film scheduling rate has still dropped to 20%!"

Of course, this is only preliminary, and it depends on the box office trend of "Endless Dust". If the box office drop of "Endless Dust" decreases by more than 50% in the third week, then we can still win some more share, but because "Kung Fu Heroes" is behind, we also need to look at the attendance and box office of "Fate Call Transfer". Yan Qing said.

"In other words, the box office of the third week of 'Endless Dust' is the key to determining whether our 'Destiny Call Transfer' can increase the number of films?" Feng Gang asked.

"So to speak. Yan Qing nodded.

"I still have more confidence in the film "Destiny Call Transfer", so the key is to look at the publicity and the performance of "Endless Dust", in terms of publicity, I think that it can be bundled with "Endless Dust" for promotion, anyway, everyone knows that "Endless Dust" and "Kung Fu Hero" are rescheduled for "Fate Call Transfer". Or can we pour a little more dirty water on Endless Dust?" Feng Gang offered his own opinion.

"In terms of bundling publicity, in fact, we have been doing this all along, and so far, although the effect is not bad, but it cannot solve the most fundamental problem. As for pouring dirty water on "Endless Dust", it is very difficult, after all, the congenital gap between the two films is too big, we can pour dirty water on "Endless Dust", but I am afraid that it will not have much effect, after all, the film itself is a big production, and in terms of publicity, the other party's budget is also very high, so doing so may be useful for other films But unless there is any big news about "Endless Dust", otherwise, I am afraid it will backfire. Ye is always an expert in marketing and promotion, I don't know if Ye always has any good solutions?" Yan Qing finished speaking, and looked at Ye Qiu again.

"It's really not okay to splash dirty water, Director Feng, Mr. Yan, as far as I know, the film "Endless Dust", at the beginning, Zhongyi also seemed to be interested in investing, so in the eyes of the two of you, will this film be the kind of film that can make a big hit?" Ye Qiu asked.

"I've read some of the scripts of "Endless Dust", although I haven't seen the finished film, but I watched the trailer, and the shooting is good, but if I want to say a big hit, I think it's unlikely, but it won't be a bad movie. After all, Zhou Hong's strength is there. ”

In fact, what Ye Qiu is most worried about is that "Endless Dust" is the kind of film with unlimited potential, although Feng Gang and Yan Qing's vision cannot represent the market, but it still has a certain degree of convincing.

"In other words, "Endless Dust" should be a decent commercial film?" Ye Qiu asked.

"It can be said that in fact, Dongying's expectations for this film are far less high than those of "Kung Fu Hero", which can be seen from the investment in publicity expenses. Yan Qing said.

"So that means that if we can make the box office of "Endless Dust" advance in advance, we can use "Destiny Call Transfer" to get a larger number of films?" Ye Qiu asked.

"Theoretically, it can be said that it is just impossible to let the box office or box office potential of "Endless Dust" be advanced in advance, right?" Yan Qing frowned slightly puzzled.

"Not necessarily, Endless Dust can't do it on its own, so we can help them. Ye Qiu said with a smile.

"Help them?" Yan Qing and Feng Gang both looked puzzled.