Chapter 492: Sharp Contrast
The Superior Coffee Machine and the Temei Coffee Machine, available on the same day. Pen × fun × Pavilion www. biquge。 info
Under normal circumstances, most companies will try to avoid listing at the same time as their peers when launching new products, so as not to be too competitive and lose both.
It's just that Temei Electric Appliance Company burned its eyebrows, and it couldn't take care of it so much, so it launched a new product in a hurry.
As for the excellent electrical company, it has no scruples, and when it launches new products, it is not afraid of comparison, let alone whether its peers have launched new products.
One can't take care of it, and the other doesn't need to take care of it, which leads to the emergence of excellent coffee machines and Temei coffee machines on the same day.
In the home appliance industry, there are many people who are watching the jokes of excellence and special beauty, and they want to know what the final result will be.
However, the market share of Temei Electric Appliance Company has been shrinking, and now it has launched a coffee machine at the same time as the limelight Excellence Electric Company.
After shrinking its market share by half, Temei Electric Company is no longer competitive.
Beat the water dogs, Su Rui will not let go of Temei Electric Appliance Company at this time, he still lets the sales channel choose one of the two, choose excellence, or choose Temei.
In order to get the excellent coffee machine, many sales channels have given up selling Temei brand products and chose to join Excellence.
Although the products of the excellent brand are not very profitable, and even much lower than the Temei brand, the victory lies in the large sales volume, there is no need to worry about the inventory, and the small profits can be achieved, which is the main reason for the selection of various sales channels and excellent cooperation, so as to give up the Temei Electric Appliance Company.
As a result, after the launch of the coffee machine by Excellence Electric Company, the market share of Temei Electric Company will be further reduced.
It can be said that the coffee machine launched now will be the last hope of Temei Electric Company, if it cannot beat the excellent coffee machine, the market share will be reduced to a greater extent, and there will be more sales channels to abandon the Temei brand, at that time, it really can't last long.
If it weren't for the fact that the production capacity of the excellent electrical appliance company is not large enough, it is not able to occupy too much of the market now, and some sales channels that cannot get excellent products can only choose Temei Electric Appliance Company.
If it weren't for the lack of production capacity of Excellence Electric Company, Temei Electric Company would have collapsed long ago, and how could it have persisted until now.
After the excellent coffee machine was launched on the market, Su Rui stayed at home and checked the sales of the coffee machine in the online store of life, and the sales volume was still very good.
After seeing the growth rate of orders in the online store of Excellence Electric Company, he believes that the sales of Excellence Coffee Machines on the first day will be very good, at least online.
As for the offline market, Su Rui hasn't learned about it yet, and it's not clear yet, but it must not be too bad.
In this case, he decided to go outside and find out about the offline sales of excellent coffee machines by the way, so that he could know if the sales were good.
Soon after, Su Rui came to a place, this is the electrical appliance sales street, the whole street, most of the stores are selling home appliances, only a few stores are engaged in other industries.
He came here because it was a street where electrical appliances were the main business, so that he could get a clearer idea of the sales of excellent coffee machines.
After arriving here, Su Rui found an interesting thing, opposite a superior store, there is a special beauty store, the two stores are on opposite sides, and the competition is even more fierce.
What's even more interesting is that it was only after he arrived here that he learned that Temei Electric Company had launched a new product, and it was also a coffee machine.
In fact, Su Rui did not regard Temei Electric Appliance Company as a competitor of Excellence Electric Appliance Company, Temei Electric Appliance Company is not qualified enough, he does not know enough about Temei Electric Appliance Company, and he also thinks that there is no need for this, which is why he only knew about Temei Electric Appliance Company until now, and also launched a coffee machine.
After knowing about this, he became more interested and wanted to know what was so special about Temei coffee machine.
So, Su Rui walked into the Temei store, which is a store that mainly sells Temei electrical appliances, the area is not small, but there are not many consumers who buy, it looks very empty, even if many products are doing price reduction promotion activities, there are not many people who pay attention, and there are even fewer people who buy.
The popularity is so bleak to this extent, which also shows that Temei Electric Company is already sunset.
After observing for a while, Su Rui walked to the sales counter of Temei coffee machine, where someone was introducing the coffee machine, which allowed him to have a deeper understanding of Temei coffee machine.
The promoter of Temei coffee machine, who is very eloquent, blew Temei coffee machine into the sky.
It's just that, after reading the introduction of Temei coffee machine, Su Rui was disappointed, this is just a very ordinary coffee machine, there is no bright spot at all, there is no creativity at all, even the appearance is very ordinary, not attractive at all, and the quality looks very poor, it is like a knockoff product from a small workshop, there is no texture at all.
On top of that, after trying the coffee brewed by this coffee machine, he found that it was better to drink instant coffee, at least without any residue and a little more convenient.
The person who has this idea, not only Su Rui, but also other consumers, has no desire to buy at all.
After seeing the Temei coffee machine, Su Rui thought that this kind of coffee machine would not become a climate, neither word of mouth nor sales would be available, and Temei Electric Company wanted to turn over with the help of this coffee machine, which was undoubtedly a fool's dream.
This time, he was suddenly bored with the Temei coffee machine, and he was not interested in it at all.
Then, Su Rui left the Temei store and walked to the excellent store opposite.
This excellent store is said to be an excellent store, but because there are few excellent products, there are still many products from other brands in it, but there are no products of the Temei brand.
In addition, the area of this excellent store is much smaller than that of the Temei store, which may be half the size of the opposite store.
However, although the area of the excellent store is small, it is very popular, and the customers are at least ten times that of the opposite side.
On the opposite side is a crowd of men, while on this side is a crowd of people, forming a very stark contrast.
The most important thing is that there are not only many customers in the excellent store, but also the people who buy it, and the consumers who buy excellent products account for a large proportion, especially the excellent coffee machine, many consumers are here for this.