Chapter 45: Rumors are heart-wrenching
The actual figure is more than 230 copies of tin foil nail powder, and more than 40 copies of tin foil nails are taken out.
To be honest, the profit is still higher than the tin foil nail powder, after all, the tin foil flower nail is mainly clams, this is a dish, and the customers will definitely scold the mother if the clams are less.
If you add breakfast and supper, you can sell a lot.
It seems that it will be no problem to break through three hundred copies a day in the future, and Sun Lin is also ready to calculate according to this number.
A direct-operated store can have a gross profit of more than 650 yuan a day, and a gross profit of less than 230,000 yuan based on 350 days of business a year. If you open a store in Mashzhou, even if a store of more than 100 square meters has a rent of 15,000 to 20,000 yuan a year, and the store decoration and facilities, kitchen utensils, tables and chairs are 40,000 yuan, the taxes and fees are not much, mainly the catering quota. At that time, a part of the profit will be given to Qiulin Aquatic Products Company, so the gross profit is not as much as it is estimated now. Therefore, the tax is 15,000, and if you are labor, you need to hire five people, and 500 yuan a month is calculated, and it will cost 30,000 yuan a year.
In this way, the net profit can be more than 120,000 yuan, and the next year can be more than 150,000 yuan.
That is to say, to open a direct store in an area with an economic level like Haizhou, as long as there is an initial investment of 80,000 yuan, it can be started, and then leverage the profit of more than 120,000 yuan a year.
Therefore, Sun Lin immediately decided to select stores in Haizhou at the same time and open 5 stores at one time.
In the case of directly operated stores, if you follow the current calculation, the franchise fee can be set at 20,000 yuan a year, and the sauce and other ingredients can earn 2 cents per serving, and 21,000 a year. In this way, the franchisee also has a profit of 80,000 yuan, and it can be recouped in a year and a half. If the franchisee works harder, has a bit of cooking skills, and sells other seafood and drinks, he can earn more.
This is a good deal, the only restriction is that you must purchase clams from Qiulin Aquatic Products, the price refers to the market price, and it can be regarded as an additional profit for Qiulin Aquatic Products.
Of course, if the franchisee is willing to contract the store rental and decoration to Donghuajia Company, the cost can be lower, and the two parties are mutually beneficial.
Donghuajia company can set up a special decoration design company, contract its own company's business, and make an extra profit, and franchisees can also reduce costs.
Such a small restaurant, the number of franchises in the past few years will be amazing, after all, unlike those chain hot pot restaurants, the investment is large, and the preparation process is also long.
Therefore, the direct store must be rolled out as soon as possible to expand its popularity and build brand influence.
Next, all Sun Lin's thoughts will be on Donghuajia, and he doesn't have to worry about it at all. His mother Huang Yuxiu was originally a tiger girl, and she has been the host accountant for more than ten years, and it is more than enough to be a general manager.
Huang Yuxiu also came to the store today, and kept sweating, in her words, Sun Lin and his son made so many things without telling her, such a big stall.
If she was still a little foggy when she first took over the aquatic company, the income of the Huajia shop was really visible, and the net profit of a few hundred yuan a day still made her very excited.
The business has been booming since the second day of opening.
There is also a trend in Haidong County, and they all have to go to Donghua to try tin foil nails.
In the past few days, Huang Yunzhi was directly sent by Sun Lin to Haizhou to decorate the storefront, two of them are relatively simple, change the door, and they will be able to open in a few days, and the other three will take a few more days.
In addition to the store in Haidong continuing to open, it is also necessary to take into account the preparation of a new store in Haizhou, and everyone is busy. Even Ma Jialu, the glasses mother, didn't return to Haizhou, and was busy with Chen Hai.
Sun Lin is also constantly recruiting and then training, and basically all his energy is put into training.
Since the storefront is a one-glance layout, the service should also be uniform.
Haidilao can't talk about that kind of service, but at least some service concepts and awareness of formal chain management in later generations still need to be there.
Sun Lin's salary for ordinary waiters is five hundred a month, to be honest, this salary standard is quite high, and many people have broken their heads.
But Sun Lin's requirements are also very high, at least high Chinese, and when recruiting people, he will think about it before deciding, mainly depending on the character of the person.
In a short period of time, the directly-operated stores will be spread out in various ways, and the speed is amazing, and many people will be directly promoted to store managers, and they must use trustworthy talents.
These people are also the first batch of people to receive his service concept indoctrination, and they will also be the tinder in the future, leading groups of company employees.
It is conceivable that in the next year, there will be a large number of sixtieth shops flooded immediately, forming homogeneous competition, and the brand effect will be more needed at that time.
With a good reputation, people will recognize your store.
It's like the same for brands such as Zhou Hey Duck and Juewei.
As long as the two stores in Haizhou are opened, everyone is familiar with the business model, and it will be much easier to open a branch in the future.
The two stores in Haizhou soon opened on the same day, and business was equally booming.
Sun Lin even placed an advertisement in the "Haizhou Daily" before, "Donghuajia, you have never eaten clams." ”
Now many people in Haizhou have begun to talk about it, and there are clams that we Haizhou people have never eaten?
That's right, tin foil clams, you just haven't eaten them.
The business of the two stores in Haizhou is better than that of Haidong, after all, Haizhou's economic conditions are better.
When the other three stores opened one after another within a few days, the discussion about the tin foil armor and the east flower armor was more intensive, and of course they were basically praised.
Just as Huang Yunzhi had picked up a few storefronts in Huhai and urged Sun Lin to meet in the past, a rumor appeared in Haizhou.
It is said that the reason why the tin foil flower nail is so delicious is because of the poppy shells.
Someone maliciously made a wave of rumors before, saying that the tin foil nail is poisonous, and whether it is tin foil or aluminum foil, it will still leak into the flower nail.
Fortunately, Sun Lin had an idea at that time, and invited Guo Liang, the head of the Department of Food Engineering of Taihu University, to come forward and have a discussion with Taihu TV, and mentioned this, and then Haizhou TV also broadcast it on the news.
Of course, this is Shen Huai's face, running back and forth, and making a lot of effort.
The rumors subsided in two days, which made Donghuajia's business better.
But soon there was such a rumor, which really made people wonder if someone was behind it.
Especially when Haizhou TV's life entertainment channel sent someone to ask for the production process of the East Sixtieth Armor, Sun Lin became more aware that things were not simple.
After demonstrating the cooking process of Donghuajia, the person in charge of the life channel was still not satisfied and asked to take pictures of the production methods such as soup stock and sauce.
This made Sun Lin's heart bright, and eighty percent of it was Liu Feng who was playing ghosts.
Liu Feng himself has a lot of connections with the local community, for example, Gou Wengui is his brother-in-law, and it is just a piece of cake to send people from the Life Channel to find things.
This is a bit difficult to do, if you really tell the production methods of soup stock, sauces and other ingredients, all the ingredients according to the people on the TV station, isn't it all leaked?
The people at the TV station promised to keep it secret, but can they keep it secret?
People like Liu Feng can easily mix up the ingredients as long as they look at the process.
This trick is really ruthless!
If they don't agree, it means that their Donghua nail is indeed greasy.
What to do?