"This program can do some branches, can mobilize the power of the masses, do some special topics, for example, looking for good people around you, the most beautiful teachers, touched around you, etc., and then the TV station will send reporters to follow up and interview, etc. Pen Fun Pavilion www.biquge.info"

"In this way, the material is available, and a time is set every year, and the top ten moving figures of the year can be selected on the Internet, on TV, through audience voting or other means......" Ye Qiu said his thoughts.

Hong Tianming, who listened to it, nodded again and again, and his heart was also excited, if this show is done and done well, then the ratings will definitely not be bad, and, the most important thing is that this show, Hong Tianming is sensitive to perceive that unlike other variety shows, if this show is done well, it will be a heavy political achievement for Hong Tianming.

This is more exciting than making money and earning high ratings.

There are many kinds of programs, and the ratings of this program may not be higher than others, but the meaning is completely different.

Hong Tianming finally thanked Ye Qiu very warmly, because Ye Qiu actually didn't get any benefits from this show, after all, such a show itself is not for profit.

……

After leaving, Ye Qiu was a little nerve-wracking, thousands of commercial films, Ye Qiu thought about it for a long time and still didn't come up with a reason, but he really didn't find the relevant existing memories.

Of course, many things are connected, turning on the TV, Ye Qiu switched to the CCTV variety channel.

The variety channel is broadcasting a special program that is an extension of the public service announcement of "Are You a Stranger to Your Parents".

In fact, the content of the program is not new, but Ye Qiu is thinking about it, in fact, how to say it?

So can C&D's advertising also start from this point?

Ye Qiu thought about it and took out a pen and paper, and first wrote on the manuscript paper, family affection, going home, parents, children, four words.

Advertising, advertising, whether it is a public service advertisement or a commercial advertisement, first of all, there must be a theme, and secondly, the theme must be attractive, or interesting, or humorous, or resonant.

Interesting?Ye Qiu shook his head, passed, humorous?After thinking about it, Ye Qiu passed it again, if you want to start with family affection, then the first two are undoubtedly a little inappropriate.

So the rest is resonance, but how do you make people resonate?

At this time, Ye Qiu's mobile phone rang.

Ye Qiu glanced at the caller ID, it was her mother calling.

"Xiaoqiu, haven't you rested yet?" came from Mother Ye's voice on the phone.

"No, I don't. Thinking of an advertising script. Ye Qiu said with a smile.

"The weather is cold, pay attention to wearing more clothes, you are not short of money now, just have enough money, don't work too hard." Fu Dongmei said.

"Mom, I know, so are you, we're not at home, you take care of yourself. Ye Qiu said, his heart was full of warmth.

"By the way, isn't this the Spring Festival coming? Your sister is back, when will you come back?" asked Fu Dongmei.

"I've been busy lately, so I'll go back when I'm busy for the next few days. Ye Qiu said.

"Okay, okay, then mom won't bother you to think about things. ”

Hanging up the phone, Ye Qiu's mind suddenly moved, go home, go home, for parents, what they care about is not how capable you are outside, but when you can go home...... Maybe you can start with this.

Mom is just powerful, a phone call solved Ye Qiu's problem.

After thinking about it, Ye Qiu began to write quickly on the manuscript paper.

After writing it, Ye Qiu read it twice and nodded, this can be said to be his own original plot, and it is completely different from copying those cases in his previous life.

In the previous life, Baidu's advertising slogan was, Baidu, you know.

There is also a sentence circulating on the Internet: ask Baidu if you don't decide about internal affairs, ask Google if you don't decide about foreign affairs, and ask Tianya if you don't decide about sexual affairs!

Although it is a bit exaggerated, it undoubtedly shows the power of search engines.

Of course, today's search engines are far from being as powerful as those of later generations, but this idea can be used for reference.

For many new netizens, many people who don't know what the search causes, asking Baidu about internal affairs is obviously very attractive.

And Ye Qiu wrote the script around this theme.

Li Hualong received the script from Ye Qiu, and after reading it, he couldn't help but be amazed, throughout the whole story, the powerful function of Qianbai is the theme, but the real theme is not Qianbaidu, but family affection.

"The First Close Contact" is to QQ, and this commercial is to Qianbaidu, which has the same effect.

Of course, cases like "First Close Encounter" are hard to come by, and hard to replicate.

……

The next day, Ye Qiu came to QQ Company and met with Ma Tengyun.

QQ's wings have gradually plumped, and Ma Tengyun also wants to start expanding his business, for example, QQ's official website, according to Ma Tengyun's idea, is to use QQ's user base to also launch the portal.

This is also why, when Wang Qi opened his mouth to woo Ye Qiu before, Ma Tengyun would say that Wang Qi was digging into the corner.

Because, if QQ is also launched on the portal, then it can be said that Hexinwolf.com will soon become a direct competitor.

It's just that Ma Tengyun also knew that the portal was not something that could be built if there were users, so he thought of Ye Qiu and wanted to discuss with Ye Qiu to see how to do this portal.

The word blog is derived from the English blog, also known as blog, web log.

In fact, Ye Qiu's personal website is a bit like a personal blog.

Blogs were introduced to China from abroad as early as the beginning of this year, but all along, blogs have not had much impact. And the major portals do not see the attractiveness of blogs. This is somewhat similar to the previous life, and it was not until the outbreak of the Mu/Zimei incident in 2004 that many netizens understood what a blog was. Subsequently, the major portals went from being unsightly at the beginning to all entering the blog business.

And in this world, the new wolf network has actually opened a blog, but it has never had any influence, so it has become a chicken rib thing, and it is a pity to abandon it if it is useless.

When Ma Tengyun heard Ye Qiu's blog, his original expectations suddenly fell to zero.

"Brother Ye, you may not know it, in fact, blogs are already very mature abroad, and New Wolf Network also launched a blog project at the beginning of the year, but the result may be that it is not adaptable, and it has little effect. And the function of the blog is relatively simple, just to record some of the chronicles of netizens, and add some information such as photos, it doesn't seem to have much development. And blogs and portals seem to be completely different things, right?" said Ma Tengyun, with some confusion.

Actually, I think it's because the majority of netizens don't know what a blog really is. Ye Qiu said with a smile.

"Brother Ye is very optimistic about the blog?" asked Ma Tengyun.

Ye Qiu nodded and said, "Yes, I think that if the blog does well, it may even surpass New Wolf News." The point is that the people who write blogs and use blogs. ”

"People who write blogs with bloggers?" Ma Tengyun showed a thoughtful expression.

"For example?" Ma Tengyun was also interested.

"Like me. Ye Qiu smiled and pointed at himself.

"You...... What do you mean, celebrities?" Ma Tengyun was stunned for a moment, and said with a smile.

"Yes, celebrities. In fact, the current website of Dianjin Creative, speaking of which, is a bit like my personal blog, I believe Brother Ma should know that the website of Dianjin Creative, when I wrote "The First Close Contact", the traffic even exceeded many portals for a time. Of course, novels like "First Close Contact" are hard to come by, but it is enough to show that blogs are not a shame to be abandoned. (To be continued.) )