"I naturally know this, I believe, there is basically nothing in the industry that I don't know, the million clicks at the beginning, I was also shocked, think about it carefully, indeed, the Dianjin creative website, is indeed a bit like your personal blog. Pen, fun, pavilion www. biquge。 info" Ma Tengyun nodded.

It can be said that the combination of QQ and "First Close Contact" can be called the most successful and unique marketing promotion case in 2000, or ever. To put it mildly, if it weren't for "First Close Contact", I'm afraid that QQ at this moment would be one of the many instant messaging software at most, instead of almost dominating the world like now.

As soon as Ye Qiu said it, he somewhat understood what Ye Qiu meant, that is, to use celebrities to promote this blog.

"Listening to what you say, this blog can really be done, and it can be directly bound to QQ, and every QQ user can directly open the blog function...... "Ma Tengyun said with interest.

Listening to Ma Tengyun's words, Ye Qiu showed a wry smile, Tencent in the previous life actually launched a blog, which was later known as QQ Space, but the result told Ye Qiu that if you really like to read blogs, ghosts will look at QQ Space. Moreover, the QQ space of later generations has long become a non-mainstream concentration place. Of course, Ye Qiu is not saying that non-mainstream is bad, after all, an age group has an age class culture. It's just that QQ space seems too surname-oriented, and it doesn't seem to be professional from Sina.

This is also why, when many people never mention blogs, they are talking about Sina blogs, not QQ space.

The main reason is because,QQ and the new wolf network have an essential difference,In fact, for now,QQ users are mainly concentrated in young people,And QQ is currently dominating the world in the instant messaging industry,But QQ on the portal,But the gap is too obvious。

"Brother Ma, the blog is a thing with no technical content, and there are no barriers, we can do it, the new wolf network, China.com and other large portals, it is easy to copy the past. ”

"Moreover, compared to other portals, QQ has fatal flaws, do you know what it is?" Ye Qiu asked.

"Professional?" Ma Tengyun quickly gave an answer.

"Yes, it is professionalism, which is exactly what the QQ portal lacks the most. ”

"The reason why the new wolf network can become the largest portal in China is also related to this. ”

"Because in terms of news, Xinwolf has a huge group of news partners, which QQ portal, if you want to do, it is absolutely impossible to do it in a short period of time. ”

Ye Qiu couldn't help but think of the time when Sina invited a lot of celebrities to open blogs, and among these celebrities, Han Han and Xu Jinglei's blogs were the most famous. Especially Han Han, the leading figure of the 80s. Because of the unique surname, it is very pleasant to criticize. Often after reading it, readers clapped their hands and praised it, thinking that Chaohan dared to do it. In addition, there are many famous predecessors. They have opened blogs in Xinlang to convey some of their views, academics and ideas to thousands of netizens.

It is the effect of so many celebrities that attracts more and more age groups.

Not only the post-80s, post-70s, and post-60s are also involved. In this way, the average consumption level of the entire Sina user base will be greater than that of Tencent. It wasn't until later that the number of views on Sina's blog even surpassed that of Sina News.

Therefore, if QQ wants to be a web portal, it is undoubtedly the best shortcut to open a blog.

And the age group covered by the blog is also of great benefit to QQ, of course, the premise is not to make the blog like in the previous life, and make the blog a four-like like QQ space.

In the previous life, QQ space can't be said to be a failure, but it's no longer a blog category, and the biggest reason for this, many people think that it is, because, there are too many unnecessary functions in QQ space, and in the end, it is self-defeating and becomes a non-mainstream gathering place.

"Brother Ma, I mean, QQ blog is better to be independent, and then you can launch a QQ space, the former is more rigorous, you can invite some academics, education, and cultural celebrities to open a blog, don't add too many functions, only keep the most simple and practical functions, the latter, you can open up some of the functions that young people prefer, such as DIY background, etc., can be built into a network home for netizens. ”

"Could this be some overlapping functions?" Ma Tengyun frowned slightly.

"There may be some overlap in functionality, but in reality, the target age group is different. Of course, you don't have to launch two at the same time, you can launch a blog first, and then launch QQ space. ”

In fact, QQ space is Ye Qiu's preventive shot against Ma Tengyun, because once the blog becomes a space, it will definitely be a disaster.

After a detailed discussion with Ma Tengyun, Ma Tengyun still accepted Ye Qiu's suggestion.

As for how to promote the blog, Ye Qiu is naturally the vanguard, but in terms of other celebrities, it is up to Ma Tengyun to find a way.

If QQ opens a blog, Ye Qiu plans to merge his personal website into QQ Blog, and at that time, the first shot will be fired by himself.

As for how to fire the first shot, Ye Qiu needed to think about it carefully, how to pretend to be big.

Striving to make the QQ blog a blockbuster for the first time requires a gimmick, a gimmick that doesn't say to everyone, but at least can attract most people.

So it's hard to pretend.

In terms of Qianbaidu, after Li Hualong got Ye Qiu's script, he immediately contacted the advertising company, and it only took a few days to turn the text into a picture.

Li Hualong also specially sent Ye Qiu a edited video, and after Ye Qiu nodded, it was officially approved.

……

When Yu Bin was born, his mother died, leaving his father to rely on him.

Yu Bin's current job is the store manager of a supermarket chain, and during the period before the Spring Festival, it can be said that the supermarket business is the busiest time.

Even this year's Spring Festival may not be able to return home.

On this day, Yu Bin dragged his tired body back to his residence, and after washing up, Yu Bin turned on the TV, ready to watch TV for a while before going to sleep.

On TV, a film was being broadcast, and Yu Bin watched it boredly.

The first shot of the picture is of a man driving his car to a stop on the village road, and then removing a computer from the car.

Then the man called the staff to pull up the network cable.

In the room, an old man with gray sideburns was looking at the computer with a curious face.

"Son, what is this?" asked the old man.

While turning on the computer, the man said to his father with a smile: "This is a computer, you are usually alone at home, and there is nothing to entertain. ”

"You can use it to listen to Huangmei opera, watch the news, and if you have any questions you don't understand, you don't need to wear reading glasses to check the information, just search on the computer and you will know the answer." ”

"Is it so amazing?" said the father with a look of disbelief.

"It's that magical. The man laughed.

"Then you let the computer help me solve a problem first, in which year did my country's Teacher's Day be established?" said the father, standing beside his son, looking at the computer screen.

The man smiled and opened Qianbaidu, while typing the question in the search bar, and when he clicked, the answer came out immediately. Immediately after that, the father asked several more questions, and the man also quickly gave the answer with a thousand hundred degrees. He also said with a smile: "If you have any questions, just use this thousand degrees, search for it, and the answer will come out." (To be continued.) )