The ratings of "Real Man" are freshly released, which naturally attracts a lot of advertisers. Pen % fun % Pavilion www.biquge.info

This time, because it is a new mode of separation of production and broadcasting, in terms of advertising bidding, Deep Blue TV naturally has to discuss with Dianjin Film and Television.

However, because Dianjin Film and Television is still a start-up after all, it is undoubtedly relatively unfamiliar in this regard, so in the end, it was Deep Blue TV that led the way and held a "Real Man" advertising bidding meeting.

It's just that when Ye Qiu saw the advertising bidding projects given by Deep Blue TV, they were all patch-type advertisements.

Guo Quanlin is the person in charge of the advertising department of Deep Blue TV, and he is in charge of this advertising bidding meeting.

Originally, I gave Dianjin Film and Television an advertising bidding project, but it was just a formality, after all, whether it is a TV series or a variety show, it is basically operated like this.

"Minister Guo, is that all?" Ye Qiu asked with a frown.

Guo Quanlin nodded a little blankly and said, "Yes, what's the matter?"

What's the problem? Big problem.

"Don't you think there's something missing?" Ye Qiu asked rhetorically.

"This ...... However, these advertisements are not a few, and if there are too many advertisements, I am afraid that it will affect the coherence of the program. Guo Quanlin thought that Ye Qiu felt that there were too few of these patch ads and wanted to add more, so he explained.

Ye Qiu shook his head and said, "I mean, aren't there any other types of ads? These patch ads are indeed a bit much, but why haven't the other ads been written?"

"Other advertisements?Mr. Ye, what do you mean?" asked Guo Quanlin suspiciously.

Ye Qiu suddenly realized that the product placement advertisements in his previous life had already been played with many tricks, but he forgot that in this era, in China, even title advertisements seem to have not been used, let alone other types of advertisements.

Ye Qiu couldn't help but wonder if it was because of the single advertising model in these years, almost all of which were patch ads, so the advertising fees for TV dramas and TV programs were generally low, which restricted the development of the TV entertainment industry?

"Soldier Assault" is quite special, because Ye Qiu only bought the advertising time slot, and the broadcast time of the TV series' patch advertisements is basically fixed, so Ye Qiu does not have too many choices.

But "Real Man" is different, maybe more advertisements can be implanted in other variety shows, but "Real Man" itself is a low-entertainment, more serious variety show, so it is difficult to make a big difference in product placement, but if there are no highlights such as titles, the advertising cost will definitely shrink by half.

Looking at Guo Quanquan's blank look, Ye Qiu had no choice but to explain to Guo Quanquan one by one.

After listening to Ye Qiu's explanation, Guo Quanlin was stunned, and then a pair of eyes were bright and bright, although Ye Qiu only explained a few terms, but Guo Quanlin could imagine that if he did what Ye Qiu said, then not only would the advertising cost of "Real Man" be doubled or tripled, but it could also be used in other TV programs and TV series.

"Mr. Ye, I really listen to you, it's better than reading for ten years, I think I've been doing advertising for many years, but Mr. Ye, I didn't expect any of what you just said, it's really ......" Guo Quanlin said with an excited but ashamed face.

"Mr. Ye, I have a proposal, you are responsible for this advertising bidding meeting, after all, those new advertising spaces and advertising models are proposed by you, you know best, you see ......" Guo Quanlin said and said.

For Ye Qiu, Guo Quanlin was completely convinced, as can be seen from the change in his title.

Ye Qiu was indefatigable, indeed, although he and Guo Quanlin had explained, I was afraid that Guo Quanlin would not be able to understand it thoroughly for a while.

The bidding meeting of "Real Man" was particularly grand, not only invited those manufacturers who were originally interested in the patch advertising of "Real Man", but also deliberately issued invitations to many large and well-known enterprises in accordance with Ye Qiu's instructions.

The advertising bidding meeting is not new, but in the past, most of the time, the advertising bidding meeting was actually very simple, and there were not too many advertisements present, but this time, it was different, the advertising bidding meeting of "Real Man" was unusually grand.

In terms of Deep Blue TV, more than 50 manufacturers have been invited, and a lot of media have been specially invited to participate.

A few of them are still Ye Qiu's old acquaintances, such as Wang Tiezhu of Brain Gold, such as Cao Guanghe of Thunder Automobile, such as Liang Min of Haixing Electric, these are all the bosses present in person, of course, there is also the meaning of cheering for Ye Qiu.

In comparison, other manufacturers don't pay so much attention, and most of the executives sent are vice presidents, propaganda ministers, and foreign propaganda ministers.

After arriving at the scene, Cao Guanghe found that not only Thunder was the only automobile company, but also several, all of which sent people over.

Most manufacturers have found that this time the bidding meeting, far more manufacturers than in the past, and each industry has a number of peers.

This is also Ye Qiu's arrangement, peers are enemies, and in comparison, the competition among peers is more intense.

When Ye Qiu stood on the stage, many people were surprised, if Ye Qiu is not a big celebrity in the entertainment industry, then in the advertising industry, Ye Qiu is absolutely unknown to everyone.

"First of all, welcome to the "Real Man" advertising bidding meeting, "Real Man" is the first in China, the star reality show variety show, the average rating of the first broadcast reached 6%, the highest rating reached 8.8%, I believe everyone should be able to see the prospect of the program "Real Man". ”

"Today's advertising bidding will be different from the previous advertising bidding here in the past, first of all, today's advertising bidding will adopt the open shooting mode, the rules are very simple, the highest price wins. ”

"Without further ado, first of all, the familiar patch advertising ......"

The patch advertisements of "Real Man" were cut off by Ye Qiu several times, and the number of original patch advertisements was really a bit too much in Ye Qiu's opinion, compared to the later generations after the restriction order came out, it was simply heartbreaking.

"Real Man" has already shown the prospect of its popularity, so there are still many manufacturers who are interested in advertising.

The bidding of all the patch ads was also extremely fierce, and in the end, the transaction prices of all the patch ads added up, and the 12 patch ads of the first season of "Real Man" added up to 65 million.

You must know that before that, Deep Blue TV's annual advertising revenue was only less than 500 million Chinese dollars, and in terms of variety shows, even if it was the most popular talent show on Deep Blue TV, there were 32 shows, and the advertising revenue was only more than 40 million.

Of course, this is also related to the fact that the influence of Deep Blue TV is not as good as that of Tomato TV and Mango TV.

And the advertisements of variety shows are not as good as the advertisements of popular TV series.

The advertising fee of "Soldier Assault" seems to be very high, but in fact, Ye Qiu signed a ratings gambling contract with Thunder Automobile and Haixing Electric in advance, so it is so high.

In these years, the advertising cost of variety shows is far less than that of TV episodes with the same ratings. (To be continued.) )