The auction of the patch advertisement of "Real Man" is over, and many media reporters and manufacturers feel that the advertising bidding meeting of Deep Blue TV this time seems to be no different, and many representatives of manufacturers who did not participate in the auction feel that they have come in vain. Pen, fun, pavilion www. biquge。 info

At this time, Ye Qiu said with a smile: "Everyone, don't be impatient, the auction of patch advertisements is over, but this advertising bidding meeting has just begun." ”

The manufacturers in the audience were stunned, what do you mean?

The media reporters were also stunned, wasn't the bidding for the advertisement finished? Why has it just begun?

"Everyone, be quiet!" Ye Qiu was very satisfied with everyone's reaction, this was originally the effect he wanted.

"In fact, in my opinion, the next advertisement to be tendered is the real highlight of this tender, and the value is even higher than all the previous patch ads combined. Ye Qiu's voice just fell.

Everyone was stunned, advertising, in addition to patch advertising, what else could there be?

If someone else said this, I'm afraid that the manufacturers wouldn't believe it, but the person who said this was Ye Qiu, and besides, today's bidding meeting originally felt different from the past, so what new things did Ye Qiu want to come up with?

"The highlight of today is the exclusive naming rights of "Real Man"!"

"Exclusive naming rights?" many people are a little confused.

"It seems that everyone is still a little unfamiliar with this term, so let me explain it to you. ”

"In my opinion, the exclusive naming right is more valuable than the patch advertisement, in fact, many people should not be unfamiliar with the word naming right, we have many universities in China, there are alumni donations, sponsored teaching buildings, experimental buildings, through sponsorship, to obtain the naming rights of this building, and there are also some philanthropists donated to the hope primary school, named after it, these are naming rights. ”

As soon as Ye Qiu explained this, the eyes of the manufacturer representatives in the audience lit up suddenly, and they immediately understood what was going on with this naming right.

"This exclusive naming right, let me make an analogy, if Thunder Motors bids for this exclusive naming right, then in the future, when every issue of "Real Man" is broadcast, Thunder Motors will be added in front of "Real Man". ”

Compared with other patch advertisements, the advantage of exclusive title is that it can be fully combined with "Real Man" to publicize, such as "Real Man" shows that a transformation to manhood, since it is a transformation, it must go through the baptism of sweat, the training process of fighting, hand-to-hand self-defense, wilderness survival training, mountaineering, ambush, weapon shooting and other projects, all test the willpower, endurance and perseverance of celebrities, only after baptism, can grow into a real strong, real "man".

The same "Real Man" is also a profile of the brand of the title manufacturer when it shows the temperament of the military.

I think you here will be able to understand the value of the intangible characteristics of the brand. ”

Cao Guanghe's eyes in the audience suddenly lit up, and in the patch advertisement just now, Thunder Auto Ye won one, in order to launch the Thunder Tiger SUV that had just been launched.

And the Thunder Tiger SUV is after the metamorphosis, ready to go, back on the road of a model, Thunder Automobile, in the SUV model has been nothing to take the model, the previous launch of the Thunder SUV model, have not been successful, this Thunder Tiger SUV, is a new model that Thunder Car has high hopes for.

After its launch, although the Thunder SUV was not very popular, it was much better than the other series of Thunder Cars in the SUV models before.

Today, the Thunder Tiger SUV is one of the main models of Thunder Automobile, so investment in advertising is naturally indispensable.

And if you can use the craze of "Real Man" to interpret Lei Hu, then ......

When Cao Guanghe was in high spirits, many other manufacturers were also the same.

Especially the representatives of the other two automobile companies, before Ye Qiu finished explaining, they took out their mobile phones to report to the company.

"The exclusive naming rights of "Real Man", including, the title roll advertisement at the beginning of the film, no less than 2 oral broadcasts per issue, will also be given, 5-second corner label advertisement. ”

"Badges are what's that?" if some people have heard of naming rights, then badge ads are a completely unfamiliar term.

"Everyone, please look at the big screen, the corner sign ad is a 5-second short video that appears in the corner during the program. ”

Whether it is the manufacturer or the media are dumbfounded, advertising can still be played like this?

"The exclusive naming rights of "Real Man", with a reserve price of 30 million, and a price increase of not less than 1 million each time, start bidding now!"

"31 million!" was the first to bid Red Wolf, a well-known domestic sports drink brand.

"35 million!" Soon, someone directly added four million, and the bidder was a Feiyun daily chemical company.

"36 million, I said, what does your Feiyun Daily Chemical have to do with "Real Man"? Don't compete with us for the naming rights that belong to men. "This time it was a different sports brand.

"38 million, who said that we don't need daily chemicals? We also have men's cosmetics and men's daily chemicals, which are also very in line with the characteristics of "Real Man". The representative of Feiyun Daily Chemical said while shouting the price.

The manufacturers who can be invited are all large companies with considerable influence in various industries, and the representatives they send are naturally not ordinary people.

The exclusive naming right of "Real Man" is one thing, but they also saw that if they can win this exclusive naming right, I believe that tomorrow the news will spread all over the country.

There are more and more participating manufacturers, and the exclusive naming rights of "Real Man" have also climbed to a sky-high price of 60 million, which is only 5 million less than the total price of the previous patch advertising.

This price code also exceeded Ye Qiu's expectations.

As prices continue to rise, those companies that started to shout prices have gradually withdrawn from the competition.

"Is there anything higher? This is the first exclusive naming right in the history ......of Huaguo TV, 60 million for the first time" Ye Qiu didn't finish speaking.

Cao Guanghe, who had never made a bid, suddenly made a bid, and OnePlus was five million: "65 million!"

In the end, no one offered a higher price than Cao Guanghe, the first exclusive naming right in the history of Chinese TV programs, which was sold at a sky-high price of 65 million.

This price also made countless people staggered, and Thunder Auto came out on top. Coupled with a previous patch advertisement, Thunder Auto spent nearly 80 million at once.

Although the representatives of the other two automobile companies have been authorized, the sky-high price of 70 million still discourages them.

Cao Guanghe was also relieved, he also not only valued the impact that "Real Man" would bring to Thunder Motors, but also took a fancy to this first exclusive naming right.

It is conceivable that tomorrow this news will definitely spread throughout the country, which is difficult to do with money. (To be continued.) )