"No, Director Hong, in fact, public service advertisements, especially public service advertisements like family and family affection, don't necessarily have to be scripted. Pen Fun Pavilion wWw. ｂiquge。 info" Ye Qiu said with a smile when he heard this.

"Oh, you don't need a script, so how do you shoot this public service announcement?" Hong Tianming was a little puzzled.

"In fact, the public service advertisements I did before all included family affection and family, such as the "Seat Belt Public Service Advertisement" I wrote for CCTV, which actually quoted the concept of family affection and family. ”

Another example is "Transaction", in fact, it also highlights the filial piety of the little girl, and the previous Father's Day "My Dad is a Liar" is actually the same. ”

"I don't necessarily need a script when I say because, in fact, the simplest is sometimes the easiest to resonate with the public. Ye Qiu said.

"The simplest and easiest to resonate with the public? Xiao Ye, don't sell it, let's be straight, what are you going to do with this public service advertisement that doesn't need a script?" asked Hong Tianming.

Ye Qiu didn't answer immediately, but said with a smile: "With the development of the economy, in terms of material, many families are no longer lacking, but spiritually, they have been neglected, Chief Hong, I take the liberty to ask you a question, do you have children?"

Hong Tianming was stunned for a moment, a little unsure of what Ye Qiu was going to say, but he still nodded and said: "I have a son and a daughter, and they are all about the same age as Xiao Ye you! However, I know all day long that I reach out to my family to ask for money, the same age, but compared to Xiao Ye, it is really different." ”

When it comes to children, Hong Tianming also rarely shows a warm side.

Next, Ye Qiu asked a few more questions about Chief Hong's children, which made Hong Tianming more and more inexplicable.

But soon, Ye Qiu asked again, some things about Hong Tianming's parents, but compared to Hong Tianming's understanding of children and parents, Hong Tianming found that he was speechless about many things.

"I'm ashamed!" Hong Tianming finally sighed with shame on his face.

In fact, this is a common phenomenon in the current society, including me, I have many questions that I can't answer, these are the most common and simplest questions in our lives, but at the same time they are the least simple universal problems. ”

"So, this PSA, in fact, really doesn't need a script. As long as ......" Ye Qiu said his thoughts, Hong Tianming suddenly realized when he heard it.

Indeed, as Ye Qiu said, the simplest, sometimes, is the least simple.

At the beginning, Hong Tianming thought that Ye Qiu was deliberately shirking, but after listening to Ye Qiu's words, Hong Tianming found that it was his villain's heart.

Not to mention other people, it was himself, after being asked those questions by Ye Qiu, he also felt a lot of emotion.

"It's worth it, it's worth it, I didn't expect that I was getting old and old, and I was taught a lesson by Xiao Ye, but this lesson is good!" Before leaving, Hong Tianming patted Ye Qiu's shoulder and sighed.

Ye Qiu shook his head with a smile and said: "I don't dare to take this seriously, in fact, I am even more ashamed, because those questions, in fact, I can't answer many of them myself, I can only say encouragement!"

"Yes, we are not only encouraged, but we also hope that after this public service announcement comes out, the audience can also encourage together. Hong Tianming nodded.

……

When Ye Qiu was thinking hard about which song to use for Lin Ruoxi, there was unexpected news from Dianjin Creative Company, an advertising list, and all the advertising words that the students came up with were beaten back.

As mentioned earlier, Ye Qiu has rarely done some print advertisements, advertising slogans, etc., and they are all outsourced to advertising students from cooperative universities, and the effect has always been very good.

As the saying goes, three stinkers are better than one Zhuge Liang, so since the beginning of this method, this is the first list to be returned by advertisers one after another.

After Ye Qiu learned about it, he was a little surprised and puzzled, because the advertising words selected by Dianjin Company and thought up by a student majoring in advertising production at Jiangnan University were already very good in Ye Qiu's opinion.

The manufacturer is a watch manufacturer in Huaguo, the brand is still relatively new, and the brand of the watch is called Tianxing.

Manufacturers do not have specific requirements for advertising words, in fact, there are no specific requirements, sometimes it is the biggest requirement, as a result, the advertising words selected by Dianjin Creative are: "Love to accompany each other, always with you!"

From Ye Qiu's point of view, this is a pretty good advertising slogan, but the result is that it was beaten back by the manufacturer.

After that, the advertising words sent in the past were also beaten back, don't underestimate this advertising slogan, you must know that the advertising words of the Dianjin company, since Ye Qiu created a one-word advertising slogan charge, there is almost no lower than this price.

Ye Qiu was a little skeptical that the other party was deliberately finding fault, but after all, it was the first advertising business to be refunded, so Ye Qiu still attached great importance to it.

I decided right now to meet with the person in charge of the manufacturer!

"Teacher Ye, hello, hello!" The person in charge of the other party was a middle-aged man, who was extremely eager when he saw Ye Qiu, and stepped forward to hold Ye Qiu's hand with both hands.

"Hello, you haven't asked what to call it yet?" Ye Qiu asked. It's not strange to call Ye Qiu the other party, since Ye Qiu's name as an advertising master has resounded in Huaguo, many people have called Ye Qiu like this.

"Teacher Ye, this is my business card!" the other party handed over a business card.

Ye Qiu glanced at it, surnamed Wang, with a single Chinese name, the manager of the advertising department of Tianxing Watch Industry Co., Ltd.

"Hello Manager Wang!"

After the two exchanged polite words, they began to get to the point.

"Love to be with each other, always with this advertising slogan, in fact, is still very good, Mr. Ye and listen to my explanation, the reason why I feel inappropriate, is our Tianxing problem. Wang Zhong spoke first.

"What do you say?" Ye Qiu was a little surprised.

"That's the case, this advertising word, if it is used as a brand advertising word, then it is actually very good, but we Tianxing is a new brand, this advertising sentence seems a little out of place, at the moment we are most urgent, the most needed advertising words, is the kind of advertising words that can attract people's attention, not this kind of advertising words, which is also we did not make clear the specific requirements before, so that there is such a misunderstanding. Here, I want to apologize to Mr. Ye!" Wang Zhong said.

Ye Qiu suddenly nodded and said: "This is also a problem of our gold creativity, we don't have a clear understanding of your company's background and product needs, indeed, if this is the case, then this advertising slogan is a bit out of place." ”

If it is a big brand, this advertising slogan can indeed be used to make brand advertising words, but if it is a new brand like Skystar, then this advertising slogan is equal to nothing, because Skystar needs advertising slogans that can arouse people's interest. (To be continued.) )