Chapter 166: Eight Hearts and Eight Arrows?
Watch, the most eye-catching advertising slogan? Ye Qiu suddenly couldn't help laughing. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
Wang Zhong, who was sitting opposite, looked confused, it was really inexplicable.
"Teacher Ye...... Is what I said funny?" Wang Zhong couldn't help but ask.
"Ahem! ahem, no, no, I'm sorry, I think of a funny thing, it's none of your business!" Ye Qiu coughed a few times to cover up.
In fact, he remembered the famous one in his previous life, Eight Hearts and Eight Arrows and Mr. Hou!
Wang Zhong was on the side, but his face was inexplicable, but Ye Qiu felt a little embarrassed.
After all, it was his own rudeness, and after a deep groan, Ye Qiu asked, "What are the characteristics of your Skystar watches, the main products?"
"Our new product from the Star series, the Planet mechanical watch, is characterised by precise time. Wang Zhong replied quickly.
"The time is accurate?" Ye Qiu nodded, but he scratched his head a little, such an advertising word, Ye Qiu was really a little difficult for a while.
It's not because this feature is too special, but because this feature is actually a point that many watch brands will promote.
Ye Qiu is precisely because of this, so he wants to highlight this feature through advertising words, and it must be able to attract people's attention, which is a bit difficult.
"Well, when I go back, I'll redesign the slogan, and when I get the results, I'll send them to your company. Ye Qiu thought about it for a while but still didn't come up with it.
"Okay, then please Teacher Ye. Wang Zhong said.
"By the way, this is the latest men's watch launched by our Tianxing, give it to Mr. Ye as a souvenir. Wang Zhong said, took out a beautifully packaged watch box and handed it to Ye Qiu.
"Then I'll be disrespectful!" The pricing of Tianxing watches Ye Qiu knew that such a watch was about 500 yuan, which was not expensive, so Ye Qiu didn't have any pressure to harvest it.
It is also normal for advertising manufacturers to give away products.
After going back, Ye Qiu took out the watch and tried it on his hand, although the Tianxing watch, although it is a new brand, the watch is still very good in terms of appearance and packaging.
Ye Qiu picked up the watch and checked the time, the hour and minute were right, but the second was a little wrong.
Suddenly, Ye Qiu's mind lit up, but he thought of a classic watch marketing advertising case that he had seen in his previous life.
Ye Qiu took out the business card given by Wang Zhong and dialed it.
When Wang Zhong received Ye Qiu's call, he was also a little surprised, because the two had just been separated for only an hour, and Wang Zhong was even in the car at this time.
"Teacher Ye, are you creative so quickly?" asked Wang Zhong with a look of surprise.
"Sort of, but my advertising slogan is a technical problem that needs to be solved. Ye Qiu said.
"Technical questions? Mr. Ye, please say. Although Wang Zhong was puzzled, he still said.
"First of all, I want to make sure that the Skystar watch is really accurate. Ye Qiu asked.
At this point, Mr. Ye can rest assured that although our Tianxing is a new brand in the watch industry, the technical aspect is guaranteed. The movement of this watch was launched after a long period of testing, and this can still be guaranteed. Wang Zhong said confidently.
"So what if I want to make this watch not so accurate?" Ye Qiu suddenly asked.
"Not so accurate?" Wang Zhong was a little dumbfounded, the watch, the pursuit is precision, how can anyone insist on making the original accurate less accurate, isn't this the other way around?
"Teacher Ye, I don't understand what you mean, can you say something specific?" Wang Zhong was a little messy.
"Well, can you make this slow down for a few seconds in a period of time? For example, 24 seconds in 24 hours? Can it be done technically?" Ye Qiu asked.
"This should be no problem, but, Mr. Ye, I don't understand, why do you want to do this?" Wang Zhong finally asked.
"Because the advertising slogan I designed for your company is to use the strategy of 'counter-proof'. What you want is accurate to 24 hours, really 24 seconds slower!" Ye Qiu said with a smile.
"This ......"
"The full text of the advertising slogan is: The Sky Star series watch is not very accurate, it will be 24 seconds slower in 24 hours, please think twice when you buy!" Ye Qiu said.
"24 hours and 24 seconds slow? Not accurate?" Wang Zhong was completely speechless, if it weren't for Ye Qiu's reputation, I'm afraid he would have scolded him a long time ago.
Isn't this kind of propaganda contrary to the celestial star? Inaccurate, who will buy it?
"Teacher Ye, I'...... I don't understand...... "Wang Zhong still said puzzled.
"You listen carefully again, it seems, this advertising slogan is to say, the Skystar watch is not accurate, but in fact, it is to tell the customer that the Skystar watch is very accurate, 24 hours only 24 seconds slower, please rest assured to buy, just like Manager Wang's reaction just now, the first time I feel that such an advertising slogan is too abnormal, how can anyone promote it like this? ā
"What does Manager Wang think?" Ye Qiu said with a smile.
"Counter-evidence strategy?" After Wang Zhong listened, he suddenly felt very ashamed, he, the manager of the advertising department, didn't even have that kind of vision, and he actually wondered if Ye Qiu had a problem with his brain, but now after listening to Ye Qiu's explanation, if Wang Zhong still doesn't understand, then he is really stupid.
"Teacher Ye, I really don't know what to say, if it is really a famous person, I even doubted your intentions just now, it is really ......" Wang Zhong said with some shame.
"Hehe, this is a very normal situation, and even Manager Wang has such a reaction, so it shows that this strategy is feasible. Ye Qiu said with a smile.
ā¦ā¦
CCTV Variety Channel, in the studio! Four young people who were invited by CCTV Variety Channel were talking excitedly.
Tang Mengxin is a recent college graduate who has just joined the workforce, because she is fortunate to be a volunteer guest on a program on CCTV Variety Channel, which means that she will appear on the TV screen.
So she was very excited and excited today.
"You are also lucky viewers? Meet me, my name is Tang Mengxin. ā
"My name is Zhao Nanshan. ā
"Li Yue. ā
"Luo Jingzhi. ā
Tang Mengxin: "Do you know what program we are going to record this time?"
The other three all shook their heads, and Li Yue said: "Yes, it's a mysterious feeling, I was a little worried before, if there was a script, I wouldn't be able to memorize the lines, but there was nothing." ā
Luo Jingzhi: "Yes, I was a little worried at first, but now although I don't have a script, I'm more nervous, and I don't know what kind of show it is." ā
Zhao Nanshan: "I asked the staff, and the staff said that this should only take an afternoon, and maybe not even use it, but they didn't tell me what the program was, but it shouldn't be too difficult." ā
"Let's hope so. ā
At this time, the staff came over and said with a smile: "A few people, please come with me." ā
Under the guidance of the staff, the four sat in front of the camera with full doubts.
"Don't be nervous, take it easy, just ask you a few questions, and you just answer them truthfully. "The director is very kind and authentic.
"Are you ready?" the director asked.
"Ready!" the four of them looked at each other, then nodded at the director one after another.
"Okay, let's get started. The director said, and then gestured to the cameraman with an OK.
The recording of this program, which made all four volunteer guests feel mysterious, has finally begun. (To be continued.) )