After coming to the company, Su Rui went directly to Shen Qing's office. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

However, before going in, he observed the situation of the company and had some more thoughts in his heart.

Today's excellent electrical appliance company is no longer a small company as before, and the scale is expanding at the same time, and the number of employees is also increasing.

As a result, the rented office is a little smaller, and now it looks a little cramped.

Judging from the current office area, it does not correspond to the scale of Excellence Electric Company, and people who are not in the know will think that it is just a small company.

However, Su Rui and Shen Qing did not expect the company's development to be so smooth, resulting in a wrong prediction, so they rented this office.

If they had known this, they would have rented a large office directly, of course, capital is also a reason, when they were just starting out, there was not much capital, and they wanted to rent a large office, but they were also powerless.

Now, the situation is completely different, the scale of the excellent electrical company has expanded, and at the same time there is a certain amount of money.

Therefore, Su Rui wondered if he should change to a larger office, so that it would be easier to work.

After thinking of this, he silently kept this matter in mind, this matter can be taken slowly, and now the important thing is the new product.

After entering the office, Su Rui directly said what he meant and began to ask Shen Qing's opinion on launching a water purifier.

"Regarding water purifiers, I have done some industry and market research, are you interested in hearing about it?" Shen Qing took out a report and said.

Hearing this, Su Rui said directly: "I'll listen to you!"

"In recent years, water pollution, air pollution and other environmental problems have become increasingly severe, bringing great trouble to people's health, and most of the world's water pollution is serious, which is to exacerbate the contradiction of water shortage, the traditional tap water treatment method, has not been able to guarantee the provision of high-quality drinking water, and there is still a secondary pollution problem in the municipal water supply, such as high-rise water tank water supply, long tap water transmission pipelines, will cause potential rust, sediment and microbial pollution. ”

Shen Qing continued: "In this environment, water purifier products also came into being, in some developed countries, the penetration rate is 80%, and driven by emerging markets, the global water purifier market has maintained steady growth, in 2009 the global water purifier market size of 603.8 billion US dollars, in 2013 increased to 790.3 billion US dollars, in 2014 exceeded 800 billion US dollars, this is a very large market. ”

Statistics show that due to industrial development and other reasons, the domestic water pollution incident has a high score, and the population involved in the unsafe water quality of drinking water sources is about 280 million people, and the water pollution situation is very serious, which also makes the demand for safe drinking water of ordinary families increasingly strong, and more and more concerned about the quality of water, and the market of the home improvement water purifier industry is expanding day by day, making the water purifier market usher in a golden period of development. ”

According to the marketing report of the domestic household appliance industry in 2014, the growth rate of the entire household appliance industry last year was only 0.25%, but in this almost no growth data, the water purifier market with its growth rate of more than 60%, has become a new growth point of the entire household appliance industry, and it is also the most eye-catching household appliances, and some industry insiders pointed out that in the next five years, the domestic water purifier market may reach a scale of 300 billion. ”

Speaking of this, Shen Qing paused for the time being, so that Su Rui had time to absorb the information.

After pausing for a while, she continued: "However, in this gold market, the water purifier industry has not been rectified, and it is still mixed, with professional enterprises, diversified household appliance enterprises, foreign-funded enterprises, and regional workshop-style small and micro enterprises, many people are ready to devour this huge market, and according to statistics, the total market share of the top ten water purifier brands is less than 10%. ”

Listening, Su Rui feels that this is good news, this is a very large market, and at the same time, some big brands have not yet formed a domination and monopoly on this industry, which means that new brands have many opportunities to stand out, which is a good news for him who intends to enter the water purifier market.

"Of course, although the domestic water purifier market is very large, it is expected to reach 300 billion yuan in sales in the next few years, but the penetration rate is not high, the domestic water purifier penetration rate is only 5%-8%, and the household unit penetration rate is less than 2%, compared with some developed countries such as Europe and the United States as high as 80% of the penetration rate, the difference between the two is huge. Shen Qing said this and stopped.

For this, Su Rui is not surprised, the water purifier is still a new thing for most families, and it is naturally not so easy to accept.

The most important thing is that most of the water purifiers on the market are unsatisfactory, either the purification effect is not ideal, or the water output is too small to meet the needs of the family, which can only be regarded as chicken ribs, which is why many families have no desire to buy, and the popularity rate will naturally be very low.

However, Su Rui thinks that this is more good news, one is that the penetration rate is low, which means that the market has greater potential to be tapped, once the penetration rate increases, the market size will be more amazing, and the second is that his water purifier is easier to promote, so that consumers will be moved after seeing the effect of this water purifier.

The purification effect is strong, the water output is large, and it can definitely meet the use of ordinary families, so for the safety of drinking water for the family, most people will buy it, as long as the price is within the acceptable range.

In this way, Su Rui is confident that this kind of water purifier will enter every household, so as to provide the penetration rate of water purifiers in Zhenguo, and this will become the market for this kind of water purifier.

"How big do you think the market for water purifiers is?" he asked.

Shen Qing took out a report, turned a page, and said: "According to the analysis of researchers from Zhenguo Industry Insight Network, in the next five years, the total capacity of water purifiers in the Zhenguo market will reach 200 million sets, with an average of more than 40 million sets per year. ”

This market analysis is based on the current water purifier to analyze, if there is a better water purifier on the market, the market will definitely be easier to expand, in the next five years, the total capacity of the water purifier will be more than 200 million sets, but will be higher, it depends on whether the effect of the water purifier satisfies consumers, as long as consumers are satisfied, the market capacity will naturally increase.

Therefore, Su Rui believes that as long as this water purifier enters the market, it will definitely satisfy consumers, and it will also improve the capacity of the domestic water purifier market, and it is expected to open up overseas markets.

This is not his wishful thinking, but the analysis obtained after testing the water purifier, as long as it goes well, it will definitely increase the popularity of the water purifier.