"At present, the global production capacity of water purifiers has exceeded 800 million units, including household and industrial use. Pen ~ Fun ~ Pavilion www.biquge.info"

Shen Qing finally said: "The countries with relatively large market demand include developed countries such as the United States, Japan and France, among which the market demand in the United States is the largest. ”

Regarding the industry and market research of water purifiers, Shen Qing has done a very detailed job, and all aspects have been taken into account.

When he heard that the market demand for water purifiers in the United States was the largest, Su Rui had two goals, one was to fight for the American market, and the other was to expand the market of Zhenguo to the market size of the United States.

The former, with the effect of the water purifier, he is confident in opening the US market, provided that there is sufficient production capacity, and as for the latter, he is also confident.

Because the population of Zhenguo is large, it is four times the population of the United States, as long as the penetration rate increases, the market size will naturally not be smaller than the United States, if the domestic water purifier penetration rate reaches the same level as the United States, the market size will be several times larger than the American market.

Now the domestic economic development is getting better and better, people's living standards are gradually improving, and more and more attention is paid to drinking water.

In this regard, Su Rui is confident that he can achieve these two goals, as long as he persists.

This time, he knows that the price of this water purifier cannot be too high, and only at a reasonable price that most consumers can accept can it enter every household and increase the popularity rate.

If the price of the water purifier is too high, it will be rejected by most consumers, not to mention increasing the penetration rate, at best it is only a niche commodity.

"So, I think it's a good time to launch a water purifier now." Shen Qing said: "As long as this water purifier product is done well, it will definitely become one of the main growth points of the company's revenue." ”

Hearing this, Su Rui nodded, and he did it with confidence.

"I thought about it, and in order to occupy the market, I decided to sell this water purifier at a low price, so that most consumers can accept it." He spoke his mind.

Hearing this, Shen Qing nodded and said: "That's right, only if the price of the product is reasonable, it will be easier to open the market, just like the air purifier we launched, the sales will increase rapidly." ”

"If I set the ex-factory price of this water purifier at 1,600 yuan, do you think it is appropriate?" Su Rui asked.

Shen Qing thought for a while, and said: "The cost of this kind of water purifier, I have asked someone to count, if the daily output is more than 1,000 units, the cost can be controlled to a low degree, with a factory price of 1600 yuan, all costs, including taxes, are 800 yuan a unit." ”

"If the output of the water purifier is high, coupled with the tax incentives provided by the government, the actual cost can be less than 800 yuan."

Hearing this, Su Rui felt that there was no problem with this pricing, he said: "If the cost is 800 yuan, the profit of that unit is still 800 yuan, and the profit margin is still 50 percent. ”

"Yes, it's quite profitable." Shen Qing said.

Indeed, a profit margin of fifty percent, that's a very impressive profit margin indeed.

Of course, compared with some water purifiers that sell tens of thousands, or even tens of thousands, the profit of this water purifier is only 800 yuan, which is a little low, and the profit of some water purifiers is very considerable.

It's just that the sales of these single high-profit water purifiers will not be too high, they can only be regarded as a niche product, most consumers can't accept such a price, and there are not many people with this spending power, so it is destined not to have too high sales.

Su Rui set the ex-factory price of the water purifier at 1,600 yuan, and although the profit was only 800 yuan, the consumer group was many times larger, and the upper limit of sales was also extremely high.

When the sales volume rises to a certain extent, even if it is a low profit, the total profit will be very considerable, not to mention that the profit of 800 yuan is not less, as long as the sales volume is high, the profit is absolutely surprising.

Therefore, Su Rui and Shen Qing both felt that there was no problem with the ex-factory price of 1,600 yuan, and as for the retail price in the market, he also thought about it and tried not to exceed 1,700 yuan.

As long as the retail price of this water purifier is about 1700 yuan, most families have this spending power, and most people are willing to spend this money for the health of their families.

In this way, once this water purifier is on the market, there must be no worries about no sales.

For the upgraded products, Su Rui is very confident, as long as he enters the market, he will definitely become the first choice of consumers, and the sales will not let him down, for this, he has full confidence, and there have been many examples before, such as range hoods, rice cookers and air purifiers, there is no exception, I believe that water purifiers are the same.

"If this water purifier is on the market, do you have any sales goals?" Shen Qing asked after looking at the water purifier for a while.

Su Rui thought for a while and said: "The short-term goal I set for this water purifier is to sell more than 3 million sets within a year, and the long-term goal is naturally to become the water purifier with the largest market share in China." ”

"As long as the production capacity can keep up, I believe that your short-term goal should be easy to achieve." Shen Qing said.

If it is just an ordinary water purifier, then Shen Qing is not sure that the annual sales volume will exceed 3 million sets, after all, the excellent electrical appliance company does not have this foundation, but with the effect of this water purifier, she is confident that she can do it, and even break through higher sales, she thinks it is very possible.

As for the long-term goal of becoming the largest water purifier brand in China, Shen Qing is also confident that it can be done, but it may take a long time, not in the short term.

Shen Qing's understanding of this kind of water purifier may even be higher than Su Rui.

Because, she has done an investigation in this area, and she has also personally tested the water purifier, and knows that the gap between this water purifier and similar products is worlds apart.

With so many advantages, but also to open the market with a low price sales, such a water purifier, why worry about no sales, can definitely easily open the market, can also slowly develop into the largest domestic water purifier brand, occupy the largest market share, and even become the largest water purifier brand in the world, Shen Qing has the confidence to do it.

Next, Su Rui handed over the production and promotion of water purifiers to Shen Qing to be responsible, and asked him to arrange the water purifiers to go on the market as soon as possible.

Regarding the water purifier, he did everything he could, and Shen Qing was in charge of the rest.