The impact of "A Bite of China" is unexpectedly great. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Not only has it aroused heated discussions among netizens who claim to be foodies on the domestic Internet, but it has also been unanimously praised in the overseas Chinese circle.

Even, after watching "A Bite of China", many foreigners have also developed a strong interest in these Chinese cuisine.

The ratings of "A Bite of China" also hit a new high for documentaries, and even killed all TV drama variety shows in the same time period.

is different from "The Rise of a Great Power", "A Bite of China" has a wider audience, from the elderly to children, all of whom are potential viewers of this documentary.

After the first episode was broadcast, after word of mouth, the ratings of the second episode of "A Bite of Huaguo" hit a new high.

After the broadcast of "A Bite of Huaguo", the most intuitive impact is that the sales of matsutake mushrooms, lotus roots and other ingredients mentioned in "A Bite of Huaguo" in many places have soared.

Some restaurants have dishes that contain these kinds of things, and they have become the most popular dishes in the past two days.

"A Bite of China" is a hit, a complete hit, and the click-through rate on the Internet is even higher than many popular TV episodes, and you must know that "A Bite of China" is a documentary.

Documentaries are not only broadcast on TV stations, with a small audience, but also a category that is extremely unpopular on the Internet, but "A Bite of China" broke this tradition after "The Rise of a Great Power".

And it only took one day to break the previous record set by "The Rise of a Great Power".

At the same time, several TV stations, after seeing the popularity of "Tip of the Tongue", have begun to plan food programs, of course, this time their food programs are no longer as attractive as before, relying on the "kung fu" cooking skills of the chef to attract people, but also began to tell the story.

Of course, the popularity of "A Bite of China" is still insufficient in terms of profitability compared to the sky-high investment of 100 million.

Because "A Bite of China" does not have any product placement advertising, you must know that current movies, TV series, and product placement advertising have become a large part of the income of these film and television works, and even account for a very high proportion.

Basically, as long as the cost is more than 100 million yuan, it is difficult to recover the cost if there is no advertising, but in "A Bite of China", because it is far away from the hustle and bustle of the city, starting from the most basic place, the most primitive place, so there can be no product placement advertising.

As a result, many people are curious about how "A Bite of China" will increase its income.

Is it the same as "The Rise of a Great Power"? Although it is very popular, it is not a good money-making project.

Soon Ye Qiu told them how "A Bite of Huaguo" would generate income.

Yes, "A Bite of Huaguo" does not have product placement, but in fact, the delicacies mentioned in "A Bite of Huaguo" are an excellent advertising carrier in themselves.

This can be seen by looking at the price increase of those ingredients across the country.

After the broadcast of "A Bite of China", a food flagship store of the same name called "A Bite of China" opened on the Tianxia Mall.

In "A Bite of China", any of the ingredients and delicacies mentioned can be bought in the flagship store of the same name.

Many people underestimate the power and purchasing power of Chinese foodies.

The flagship store of "A Bite of Huaguo" has just opened on the day of its opening, under the promotion of the Tianxia Mall and the promotion of the patch advertisement of "A Bite of Huaguo".

On the first day of its opening, "A Bite of China" sold more than 10 million yuan of orders for various ingredients and food packages.

With the successive popularity of "A Bite of China", even in the flagship store of the international station of "A Bite of China", there are more than one million US dollars of orders from overseas Chinese and foreign customers every day.

In China, many well-known hotels are striving to obtain the brand authorization of "A Bite of China".

After the broadcast of "A Bite of China", many restaurants put up signs of "A Bite of China" at the door.

"A Bite of China" has no product placement, but this is the biggest advertisement in itself.

The "Tip of the Tongue" brand has also become a well-known food brand, and in supermarkets all over the country, exclusive shelves of "A Bite of Huaguo" have been placed, providing ingredients for those gourmet foods mentioned in "A Bite of China", as well as semi-finished ingredients.

With the authorization of the brand "Tip of the Tongue" alone, Ye Qiu has almost recovered more than half of the cost.

At the same time, "A Bite of China" even appeared in the official media, and the official media highly praised "A Bite of China", a large-scale documentary with three positive views, rich content and full of sincerity.

The power of Huaguo's foodies is undoubtedly beyond people's cognition, and no one thought that a documentary could go so far and turn the documentary itself into a well-known brand.

Even to a certain extent, it is similar to "The First Close Contact", which Ye Qiu was considered by everyone to be the most classic operation.

The difference is that one is an instant messaging app, while the other is food.

"A Bite of China" became popular, and with it, the unpopular film and television category of documentaries bloomed.

Many film and television companies have begun to plan and shoot documentaries, although the investment cannot be compared with "Tip of the Tongue" and "Big Country", but it is already extremely rare.

In fact, to put it bluntly, it is the relationship between supply and demand, since it can make money, and TV stations are willing to buy, then naturally someone will do it.

For a while, many TV stations across the country began to launch documentary time, although the ratings could not be compared with the schedule of TV dramas and variety shows, but they found that as long as they did not do too badly, the ratings were still very impressive.

And Ye Qiu's name of the golden hand has become louder and louder with the success of two documentaries with sky-high investments.

Many fans of Ye Qiu on the Internet almost didn't mythologize Ye Qiu.

It's really because there are too many halos on Ye Qiu's body, and the most important thing is that the projects that Ye Qiu has handled, without exception, have achieved great success, no matter what the situation is in advance, but in Ye Qiu's hands, they can often turn decay into magic.

However, with the success of the two big-investment documentaries, Ye Fen also began to complain that Ye Qiu had made a lot of money in TV dramas, variety shows, and even documentaries, but in movies, they were basically "small fights", of course, this small fight refers to Ye Qiu or Dianjin Film and Television So far, there has not been any big-budget movies.

This also makes many movie fans feel a little disappointed, is it true that Huaguo's film industry and Huaguo's films can't afford to play big productions? Even invincible, Ye Shen, the golden saint, dare not try.