"Iron Man" was released worldwide under such circumstances.

In Huaguo, on the first day, the venue was almost full, and basically the tickets for the day were sold out, and if you wanted to see it, you could only buy movie tickets for the next day.

In North America, with the fermentation of the Iron Man civilian hero event, coupled with the unprecedented feedback activity of "Iron Man", the venue was almost full, and even the tickets for the most unpopular time period were sold out.

However, on the first day, after the first house was opened in Huaguo, the entire Huaguo Internet was boiling.

Especially when the lucky person couldn't wait to accept the prize, and then took photos of the prize, the geographical location of the house obtained, the real estate certificate, etc., and posted them on the Internet, everyone was not calm.

And in North America, when a lucky person drove away an Iron Man custom car from the theater and swaggered through the market, the appearance of the crazy and cool hanging sky conquered countless young people at once.

Next, the attendance of "Iron Man" exploded again.

And the key is that with the limited edition Dream Era mobile phone of "Transformers" and the big feedback activity of "Iron Man", under the guidance of intention, Dianjin Film and Television has successfully established an impression in people's hearts.

That is, every movie released by Dianjin Film and Television is like a welfare day for fans, such as "Transformers" and "Iron Man".

While the activities of "Iron Man" are very popular, they have also won a good reputation for Dianjin Film and Television.

The cost of the same prizes, if used for advertising, will never achieve the current effect.

The unprecedented popularity of "Iron Man" has also attracted the attention of many film and television companies and media, and they have analyzed why this marketing has such a great effect.

The answer is actually very simple, that is, the cost of advertising, how much it is spent on the public, there is no vital benefit, but the activity of "Iron Man" is different, it really makes users feel the benefits.

Although there are only a few grand prizes, the other prizes are 10,000 every day, which is not a small probability event.

And how much is a movie ticket, and how much is the prize worth?

The threshold is low, the winning rate is high, and watching a movie is a consumption in itself, not like buying a lottery ticket.

Of course, there is also the fact that "Iron Man" is indeed a very good film, so under such publicity, it seems that it is a matter of course to win the box office championship.

The success of a model, especially if it is an easy to replicate model, will naturally be imitated by others.

However, what makes imitators depressed is that their imitation activities, fans and audiences owe it to Dianjin Film and Television, because it was Dianjin Film and Television that started this, and other film and television companies followed.

In the end, it is the fans who benefit.

However, the media is not so optimistic.

Some media have analyzed the reasons for the success of the promotional model of "Iron Man".

A large part of the media said that the unique publicity mode of "Iron Man" is indeed eye-catching and has indeed achieved excellent results.

But this model seems simple, but it is not so easy to replicate.

Because you must have a premise, that is, the movie is good enough, and the audience buys tickets to watch the movie, first of all, it will definitely not go for the prize, if the movie is not good, then it is difficult to win the favor of the audience no matter how good the prize is.

After all, the wool comes from the sheep, and this model is first and foremost based on confidence in the quality of the film.

As a result, another film and television company proved this point of view of the media, and they also launched a similar activity to give back prizes, and the prizes were not bad, but as a result, they did have a good effect at the beginning, but soon because of the movie itself, the box office did not explode in the following time, but because of word of mouth, it was greatly attenuated.

In the end, the media said that doing a good job in the film is the guarantee of success, and no matter how good the publicity and promotion are, it is based on the quality of the product itself.

If the success of "Transformers" is just accidental, then the box office explosion of "Iron Man" proves the strength of Dianjin Film and Television.

What is amazing is that the box office of "Iron Man" surpassed "Transformers" and once again broke a number of box office records.

Especially in Huaguo, after the release of "Transformers", many people said that it would be difficult for a movie to surpass the record of "Transformers" in a short period of time, but as a result, "Iron Man" successfully surpassed "Transformers" in less than a year, once again refreshing the box office record in Huaguo's film history.

In North America, "Iron Man" is more popular, in fact, there are many reasons, first of all, the first wave of publicity of "Iron Man" made Iron Man, a character in the game, successfully shine into reality, triggering a wave of superhero craze.

Secondly, the backstory of "Iron Man" takes place in North America, and the protagonist of "Transformers" is Chinese, although I don't want to admit it, but Facebook is indeed a very key element.

The success of "Iron Man" has made more and more people pay attention to the game "League of Legends".

Because the success of "Iron Man" means that there are still a huge number of IPs to mine in the game "League of Legends".

Especially when you think of the fact that "Transformers" and "Iron Man" are inextricably linked, it is conceivable that "League of Legends" will launch a character adaptation movie next, and then form a universe that belongs to the "League of Legends" movie.

Especially under the hype and exaggeration of the media, it seems that League of Legends has become an inexhaustible library of IPs.

Even the media began to promote the Chinese threat theory, in fact, in North America, the Chinese threat theory has always been a cliché, but this time it happened in the film and television industry.

The success of "Transformers" can also be regarded as accidental, so the re-success of "Iron Man" and the sweep of other films in the same period, including the films of North American film and television giants, is enough to show that the strength of Dianjin Film and Television cannot be underestimated.

Behind this, there is naturally the shadow of North American film and television giants, and the original Chinese movies are not in their eyes at all, but who would have thought that Dianjin Film and Television would have a sudden peak.

While making Hollywood film and television giants feel red, they are naturally unwilling to sit back and watch a piece of the cake that originally belonged to them be cut away.

Such an argument, in the context of the rise of Dream Technology and the explosion of two consecutive films in North America, has given reasons to the mouthpieces of Hollywood film and television giants.

This kind of argument is really not of much use to Ye Qiu, but at this time, such an argument has created a lot of trouble for Wanxing and United Cinemas to acquire IMG Cinemas in North America.