Chapter 359: It's an advertisement
Originally, according to the normal situation, a song must be heard everywhere if it is popular, but this song "I Suffered from a Cold in That Corner", except for those ripped versions, the lossless sound source cannot be found at all. Pen ~ fun ~ pavilion www.biquge.info
Even if it is a music radio station, it can only be broadcast and recorded on the stage of the Spring Festival Gala.
is like a lyric in Eason Chan's song "Red Rose" in the previous life, those who can't get it are always in turmoil and are favored.
At this moment, "I had a cold in that corner" is like this, if it is other songs, ordinary people may not be able to hear it, the gap, but this song is originally a quiet, no lyrics song, so the source of the ripped version is too bad.
However, this song, so far, has still not been able to feast the audience's ears.
There are netizens looking for lossless music everywhere on the Internet, but even Sou Sou Music Network has no lossless sound source for this song for the time being.
Soon a news spread, it turned out that the song "I had a cold in that corner" was actually a custom song for mobile phones.
This news was quickly confirmed by Lin Ruoxi himself. This song is a custom ringtone for Dream Tech's new music phone.
Of course, Ye Qiu also knew that many things were too much, so on the third day, the lossless sound source of the song "I Had a Cold in That Corner" appeared on Sosou Music Network and major music stations.
At the same time, the two fast gunslinger directors, Wang Fang and Du Kefei, rushed to work during the Spring Festival, and "Love Call Transfer" took less than a month to announce the completion.
The first trailer is freshly released, and coincidentally, the first trailer of "Love Call Transfer", the back music in it turned out to be "I had a cold in that corner".
What people didn't expect was that the mobile phone that appeared in the trailer of "Love Call Transfer" amazed countless viewers as soon as it appeared.
Especially this mobile phone, not only is it beautiful, but the key thing is that the ringtone of this mobile phone is not the familiar chord ringtone, but the song ringtone of "I had a cold in that corner".
At the same time, an even more exciting news came out.
Whether it's "I Had a Cold in That Corner" or "Love Call Transfer", it turned out to be songs and movies customized by the creative master for his newly acquired mobile phone company, Dream Technology's new mobile phone, New Dream No. 1 mobile phone.
Mobile phone custom songs, although this is quite novel, but it's nothing, but to shoot a movie for a big mobile phone advertisement, and it's not a micro movie, but a real cinema movie, which is definitely the first time in China.
At the same time, some media broke the news that "Love Call Transfer" is an advertising movie, not only an advertising film customized by Ye Qiu for his dream mobile phone, but also a profit through advertising placement at the beginning of filming.
One stone stirs up a thousand waves, the layman looks lively, and the insider looks at the doorway.
For the general public, a movie shot for advertising is still very novel, but for the entire film and television industry, this is undoubtedly a huge impact.
Everyone knows that Huaguo's film market is sluggish, but Ye Qiu's film, which directly made a profit through product placement, slapped all the directors who did not have a good box office and used the excuse that the Chinese film market was not good in the face.
Of course, although the initiative of advertising customized films can be regarded as creating a new chapter in the placement of advertising films in China, it is mixed in the entire film industry.
Some people think that Ye Qiu has found a new profit channel for the Chinese film market, and the king of advertising is worthy of his name, but more people think that Ye Qiu's doing this is completely desecrating film art.
is even more blunt, this is not a movie, but an advertising film, but such a commercial film can be released in theaters in a grand manner, which makes an extremely bad example for the entire film market.
However, people in the advertising industry are full of admiration, saying that Ye Qiu is worthy of being the king of advertising, and the original "First Close Contact" was also advertised for QQ, which can also be called a custom novel.
But such a customized, born for marketing advertising, did not abandon the original as people imagined, but did not affect the plot of the novel while placing advertisements.
Therefore, people who are worried that "Love Call Transfer" will become an advertising blockbuster, in fact, they don't have to worry, after all, even if this film is implanted with advertising, but with the previous practices of Ye Qiu, the creative master and the king of advertising, it will definitely not make the movie an advertisement because of this.
Maybe if more than ten years later, when product placement advertising has become popular, "Love Call Transfer" will directly make the audience spray to death with advertising customized films, but now, there are still very few film placement advertisements in Huaguo, and even no era, advertising customized movies, such a gimmick, everyone will only think, curious, how did Ye Qiu do it?
The media is also divided into two factions, one group is more objective and believes that don't take those advertising sponsors as fools, they can be willing to invest so much advertising money in "Love Call Transfer", first of all, it shows that this film is definitely worth their investment.
And the product placement manufacturers, why do they want to do the product placement? It must be profitable, but if the film is really as bad as some people say, then it is conceivable that there will not be many people who will watch this film, so how can the advertising company be willing to spend this money?
Therefore, it is certain that advertisers must have seen the good aspects of this film and are sure that this film can bring them value-for-money exposure, so they will choose ad placement.
Another part of the people believe that a movie is a movie, and too much advertising placement will definitely hurt the plot, and if the original intention of a film is just to advertise, then the plot of the film itself is debatable.
The topic of film placement advertising has been going on for a long time on the Internet and in reality.
At this time, a "big man" suddenly stood up and bombarded "Love Call Transfer", saying that films like "Love Call Transfer" for the purpose of advertising should not be released in theaters, which is a blasphemy against film art, and is overdrawing the audience's enthusiasm for movies, and even more bluntly, those manufacturers who implant advertisements for "Love Call Transfer" are destined to pay for their blindness, no matter how much the hype of "Love Call Transfer" is, but return to the essence of the movie, the audience will never like one" Commercial-based films".
This big man is a famous big-mouthed director in Huaguo, and Feng Gang, a big director known as Feng Cannon.