Chapter 358: Contract Machine
"Actually, is five million high? I don't think it's high at all, because before the official release of this film, we will release the news that this is an advertising film. Pen "Fun" Pavilion www.biquge.info"
"This in itself is a huge gimmick, the first advertising film in China, I believe the audience will be a little interested, right?"
"Moreover, this film, starring Du Kefei, and most of the actresses are Du Kefei's confidants, which in itself is a huge selling point, and, Mr. Qin, do you remember the Spring Festival Gala product placement contract for the Gaoxing mobile phone I bought for 10 million?"
"If I say that the song that Lin Ruoxi sang on the Spring Festival Gala is actually the exclusive ringtone of the new dream mobile phone, will Mr. Qin still think that these five million are expensive?" Ye Qiu continued to add.
Qin Ming's heart was shocked at this time, one ring after another, the recent uproar, he didn't expect that it was all related to Ye Qiu.
For example, the shady incident of the Spring Festival Gala made countless people pay attention to Lin Ruoxi's Spring Festival Gala program.
For example, Du Kefei summoned his confidantes to start filming the news of "Love Call Transfer", but he didn't expect it to be Ye Qiu's marketing strategy.
And the ultimate goal turned out to be to promote the new dream mobile phone.
Qin Ming couldn't help but clapped his hands and said: "The King of Creativity is worthy of his name, if it wasn't for Mr. Ye saying it himself, I'm afraid I wouldn't have imagined that it was all manipulated by Mr. Ye behind all this." ”
"Then Mr. Qin still thinks five million is expensive?" Ye Qiu said confidently.
"I hope this money is worth it!" Qin Ming sighed.
"So let's talk about the cooperation between New Dream Mobile and Dentsu. Ye Qiu said with a smile.
"Mr. Ye, please speak!" Qin Ming said expectantly.
"First of all, Mr. Qin, what do you think of the new dream mobile phone?" Ye Qiu asked.
"If it can really achieve the functions that Mr. Ye said, then there is definitely a big market. Qin Ming said.
"Since Mr. Qin is so optimistic about the new dream mobile phone, is Dentsu interested in ordering a batch?" Ye Qiu asked with a smile.
"Order a batch, how much does Mr. Ye mean?" Qin Ming was a little puzzled.
"I want to ask, Mr. Qin, Dentsu users, between 100 Chinese dollars and 1000 Chinese dollars a month, the cost consumption of Dentsu should be almost the same, right?"
"It's true, in fact, no matter how much the user uses the phone bill, the cost is the same for dentsu. "It's not a secret, Qin Ming replied very directly.
"So, if a user's monthly phone bill is 100 Chinese dollars, and the cost of a mobile phone is 1000 Chinese dollars, then if the user is given a mobile phone for free, but the condition is that the user's monthly guaranteed consumption must be 2 years in the 168 contract period, can Mr. Qin think the user can accept it?"
Or to put it another way, as long as the user buys Dentsu's contract machine, 1000 Chinese dollars, Dentsu will give the user 100 Chinese dollars per month in two years at the same time, but the premise is that the user must use Dentsu's 168 Chinese dollars credit package, that is, the user only needs to pay another 68 Chinese dollars per month to enjoy the 168 Chinese dollars credit package. Do you think users will accept it?"
Ye Qiu's words opened a door for Qin Ming, no wonder Ye Qiu just said that let Dentsu purchase a batch of new dream mobile phones.
In fact, it seems that Dentsu gives users a lot of money to call bills, but in fact, these are all necessary to consume, for dentsu, the cost is negligible, and on the contrary, it can tie up a user and earn profits from the mobile phone.
And for users, this is indeed a great benefit, which can be said to be a win-win situation.
And, if the new dream phone can do this, then other phones can do the same, and of course, so can Telecom and Nexis.
So, in the final analysis, it still depends on whether the new dream phone can really sell so well. No one has me, and this is an advantage.
However, Ye Qiu's next sentence made Qin Ming's brows furrow.
"Of course, the new dream phone can't just work with dentsu ......"
Qin Ming's brows furrowed, if this was the case, then the effect would definitely be greatly reduced.
However, Ye Qiu smiled and said: "Although it is impossible to cooperate only with dentsu, the production capacity of the new dream mobile phone is limited, so it ......"
Qin Ming's eyes suddenly lit up, the production capacity is limited, then the meaning is obvious, Dentsu can purchase a batch first and put it on the market, if the new dream mobile phone is really so good, then when Telecom and Lianxun react, the new dream mobile phone will definitely not be able to supply the two of them immediately, which will give Dentsu time.
In fact, the box office of "Love Call Transfer" in the previous life was really not high, but the revenue in terms of replacement advertising and advertising placement reached more than 70 million, so it can be said that this film is definitely a classic case of advertising and marketing.
Of course, because it is only 2002, the price of five million is not low for Ye Qiu, and Dentsu at this time is not so wealthy, it has only been 2 years since its establishment, although it is a state-owned enterprise, but it is the poorest communication operator.
There are still many places in "Love Call Transfer" where you can place ads, and it's not the kind of blunt product placement, Ye Qiu's heart is very big, and he still has a lot of plans for this film, so let's not mention it for the time being.
There are a lot of advertising placements in "Love Call Transfer", and basically, it is already possible to achieve a profitable situation before the movie is finished.
This news is also a huge publicity stunt, but Ye Qiu has not announced this matter for the time being. Because it's clearly not the best time yet.
"Love Call Transfer" has been launched on a high note. Of course, it is difficult for this film to be low-key, the creative master Ye Qiu personally wrote the script, invested, and co-directed by Wang Fang, a young director on Hong Kong Island, and Du Kefei, Du Kefei even starred in the battle, plus the heroine lineup, most of them are Du Kefei's former confidantes, and there are many first-line actresses among these people.
Ye Qiu did not get involved in the filming of "Love Call Transfer", after all, professional things are still left to professionals to do, which Ye Qiu is still self-aware.
In the midst of the hustle and bustle, the Spring Festival Gala is coming.
Lin Ruoxi has become the most concerned program of the Spring Festival Gala because of the shady farce of the previous Spring Festival Gala.
"I had a cold in that corner", a strange song without lyrics, did not disappoint.
is used to watching the same Spring Festival Gala, this year's Spring Festival Gala, in terms of other programs, can only be said to be decent, which highlights the difference of Lin Ruoxi's "wonderful" song.
After listening to it, many viewers found out that the original song had no lyrics.
Maybe it's because Ye Qiu's 10 million only got such a song, Liu Changqing feels that he can't go, so in the congratulatory message insertion in the middle of the Spring Festival Gala, Dream Technology is also among them, and Dream Technology is also on the list of thanks for the follow-up curtain call subtitles.
The next day, as expected, "I Had a Cold in That Corner" became popular.
Because this song is so special, it has no lyrics, but it feels more durable and beautiful than those pop songs with lyrics.