Approaching the end of the year, Ye Qiu also began to get busy, such as the game carnival of "Legend of Blood", as well as the event awards. Pen "Fun" Pavilion www.biquge.info

For example, in Victoria's Secret debut, although there are relevant personnel to do specific things, both are the first time, so Ye Qiu, the initiator, naturally cannot be completely the shopkeeper.

The "Legend of Blood" game carnival is better, after all, it is an online game, to be honest, don't look at "Legend of Blood" is very profitable, it is very eye-catching, it can be said to be the most powerful cash cow in Ye Qiu's hands at the moment, and "Legend of Blood" can at least be popular for another year or two, and it is a conservative estimate.

But after all, it was an online game, and Ye Qiu's original plan was to make this carnival scene a little grander, but after thinking about it, forget it.

The scene can be a little grand, not too petty, but other aspects are forgotten, unlike Victoria's Secret's debut, "Legend of Blood" is an online game after all, or in the eyes of most people, online games are still something that cannot be put on the table.

Therefore, the "Legend of Blood" carnival is limited to a carnival for players, but Victoria's Secret's debut is different, this show, after more than two months of bombardment, has already become a grand event in the Chinese fashion industry, to gimmicks and gimmicks, the first day of underwear in history is not enough gimmick? Fred, a master of the fashion industry, served as the fashion art consultant of the show, and also served as the chief designer, the catwalk was the sexiest and most famous model in Asia, and the underwear was the most expensive underwear in history.

Of course, before this, a lot of invitations have been issued, and most of the people who received the invitations were either wealthy or people with status, and the high-end atmosphere was talking about this show.

In terms of live broadcasts on TV stations, CCTV Ye Qiu didn't even think about it, but most of the other local TV stations were extremely interested in this scene.

In the end, Ye Qiu circled five local star TV stations to broadcast the scene live.

The most anticipated program by netizens at the end of the year is the Victoria's Secret show, of course, there are many reasons for this, one is that Ye Qiu is not bad for spending money on publicity, and the other is the gimmick of sky-high underwear, top fashion celebrities are chief designers, fashion consultants, and Asia's top models.

Men naturally go for cool models and sexy underwear, while women go for the so-called top fashion lingerie shows in China and even Asia, as well as the most expensive underwear in the world.

However, before this, Ye Qiu unexpectedly received a call from Hong Tianming, Minister Liu is invited!

Television stations are generally divided into national television, public television and commercial television stations. The role of national television is to publish government policies, while public television is to serve the public rather than for profit, and commercial television is to pursue the goal of commercial interests and ratings.

Of course, CCTV shows itself as a "national television station" and a "public television station", but this does not prevent CCTV from also having a "commercial heart".

This can be seen from the many commercial performances organized by CCTV, especially some time ago, Ye Qiu released two large satellites in a row on Deep Blue TV, which stimulated the entire TV market and also stimulated CCTV.

Speaking of CCTV, it is the most embarrassing, especially the Spring Festival Gala, in terms of influence, ratings, and viewership share, CCTV's Spring Festival Gala is definitely the most watched program in China and even in the world.

However, the embarrassing thing is that the most watched program in the world is not even as good as a variety show on a star TV station in terms of advertising revenue.

Of course, CCTV's Spring Festival Gala only has one evening party after all, and the variety show is a long-term program, but even so, Liu Changqing is also under pressure.

The advertising revenue of last year's CCTV Spring Festival Gala was only more than 80 million, if there was no big satellite released by Ye Qiu, maybe the advertising revenue of more than 80 million yuan for a Spring Festival Gala would be considered good, but now, it is extremely embarrassing.

Of course, CCTV is not like a local TV station, after all, it still has to hold the "national" and "public" shelves, so that commercialization cannot be completely unleashed.

But these are not reasons, because the advertising revenue of CCTV's Spring Festival Gala does not match its influence ratings.

Previously, Hong Tianming and Liu Changqing sent an invitation to Ye Qiu, asking Ye Qiu to make a detailed plan for the next year's CCTV advertising bidding, and Ye Qiu also agreed.

But in this year's Spring Festival Gala, Liu Changqing can't sit still, as the person in charge of CCTV's advertising department, the advertising of CCTV's Spring Festival Gala is naturally Liu Changqing's responsibility.

However, the advertising bidding plan given by the station is expected to rise a little more than last year, but it is still far from meeting expectations, which makes Liu Changqing very annoyed.

That's why we had this meeting.

Ye Qiu was not very clear about the advertising revenue of the CCTV Spring Festival Gala, and when he learned that the advertising revenue of the CCTV Spring Festival Gala last year was only tens of millions, Ye Qiu was also a little surprised.

That's the Spring Festival Gala, in China, or in the world, there is no program or party that can reach the influence of the Spring Festival Gala.

But for such a program, the advertising revenue is only tens of millions, Ye Qiu still remembers the Spring Festival Gala in his previous life, and the soft advertising placement alone exceeded this number.

Although there are many implanted advertisements, they have been criticized a lot, but in fact, in comparison, CCTV is such a bombing program, there are really not many advertisements, such as the Super Bowl in the United States, a spread, can insert forty or fifty advertisements, not to mention the New Year's Eve party and other programs of those local TV stations in later generations, that is madness.

"A Spring Festival Gala, the ratings and influence are top-notch, but the advertising revenue can't even reach 100 million, Mr. Ye, you know that you are a master in the advertising industry, so, this time, the advertising bidding of the Spring Festival Gala, you give me pointers?" Liu Changqing explained the purpose.

"Minister Liu, you are too awarded, but the advertising revenue of the Spring Festival Gala is less than 100 million, which is indeed a bit unexpected. ”

"Who's to say it isn't. Liu Changqing sighed.

"So Minister Liu, can you tell me what are the advertisements for CCTV's Spring Festival Gala last year?" Ye Qiu asked.

"Last year, the CCTV Spring Festival Gala advertisement was mainly a "patch advertisement" before the start of the broadcast, that is, an advertising time before the start of the Spring Festival Gala, which is also the largest advertising revenue, and then the title ...... of the zero o'clock time," Liu Changqing said.

"Gone?" Ye Qiu was still waiting for Liu Changqing's next words, but he didn't expect Liu Changqing to stop when he got here. Ye Qiu asked subconsciously.

Liu Changqing said with some embarrassment: "It's not that it's gone, it's just that other advertisements such as the trailer of the Spring Festival Gala are all small advertisements......!"

Ye Qiu was suddenly Spartan,, the huge Spring Festival Gala, even if it is a national TV station, even if it is CCTV, it will not be so few advertisements, right?