Ahh

Liu Changqing is really embarrassed, as the head of CCTV's advertising department, the amount of advertising income is directly related to Liu Changqing's political achievements. Pen "Fun" Pavilion www.biquge.info

"Ahem, this is the advertising planning for this year's Spring Festival Gala made by the people below, Mr. Ye, take a look?" Liu Changqing took out a plan and said.

Ye Qiu took over the advertising planning of the Spring Festival Gala and watched it.

In fact, when Liu Changqing himself got it, he directly scolded the person who did the plan, and Ye Qiu frowned deeper the more he looked at it.

Just looking at the first one, Ye Qiu scolded this person who was planning in his heart, is it a pig?

The exclusive naming right of the Spring Festival Gala program, what is the Spring Festival Gala? Can it also be used to make the exclusive naming of enterprises? Is this the rhythm that wants to be scolded to death?

Then, next, continue to read, all in all, this so-called Spring Festival Gala advertising planning has nothing new at all, and in Ye Qiu's opinion, it is simply ridiculous, special, almost completely copying Ye Qiu's previous advertisement for "Real Man".

What kind of patch advertisements, strip ads, corner label ads, etc., simply treat the Spring Festival Gala as an ordinary variety entertainment show.

In fact, if you want to blame this matter, you really have to blame Ye Qiu, because the new advertising models proposed by Ye Qiu in "Real Man" are so influential that almost every TV station will do it when they make programs or TV series.

"Minister Liu, with all due respect, if the Spring Festival Gala really follows this advertising case, it will definitely be a disaster. Ye Qiu said.

"Oh, what do you say?" asked Liu Changqing, pretending to be confused.

"First of all, this naming right is the biggest trick, and the others are suitable for variety shows, but the Spring Festival Gala is not a variety entertainment show......"

Liu Changqing finally breathed a sigh of relief, in fact, he asked Ye Qiu to help and do the advertising planning of the Spring Festival Gala, and he also had concerns, after all, although Ye Qiu was famous, CCTV, Spring Festival Gala, and other TV stations and other programs were completely incomparable.

If Ye Qiu can't even see this, then even if the advertising revenue of this year's Spring Festival Gala still can't meet expectations, Liu Changqing won't ask Ye Qiu for help.

"Teacher Ye, then what do you think should be done to advertise the Spring Festival Gala?" asked Liu Changqing.

"It depends on Minister Liu, what kind of Spring Festival Gala you want. Ye Qiu said with a smile.

"Oh, what do you say?" asked Liu Changqing in surprise.

"Advertising, in addition to hard advertising, there are also soft advertising, for the time being, there are almost no soft advertisements in the Spring Festival Gala, and there are too few hard advertisements, the reason why I asked Minister Liu, what kind of Spring Festival Gala do you want, is because, there are fewer advertisements, which affects income, but there are more advertisements, advertising revenue has gone up, but it will definitely affect the audience's reputation, so it depends on what Minister Liu thinks. Ye Qiu said.

"Let's talk about it, if you don't think about word of mouth, what should you do with this advertisement? If you think about word of mouth, then what should you do with this advertisement?" asked Liu Changqing.

"If you don't consider the audience's word-of-mouth, then the operability is greater, and the soft advertising placement alone can exceed the advertising revenue of last year's CCTV Spring Festival Gala. Ye Qiu said with a deep groan.

"What? Soft advertising placement is so powerful?" Liu Changqing was really shocked this time.

"Yes, let me give Minister Liu an example, the Spring Festival Gala has sketches, cross talk, acrobatics, magic performances, etc., which can actually be implanted in soft advertising. ”

"For example, sketches, some props will definitely be used, right? If these props do not consider the audience's reputation, they can all use the products of specific manufacturers, which is itself a product placement, followed by language implantation, such as mobile phones, such as BP machines, such as cars, etc., the same can be implanted, with CCTV's ratings, these implanted ads, a tens of millions, and even a few million with high exposure are manufacturers willing to pay, of course, in this way, it will definitely affect the program itself. ”

"The same is true for hard advertising, if you don't have to worry about being complained by the audience, such as zero-point advertising, you can give a striking close-up to the brand advertiser, so that the cost of advertising is naturally different. Ye Qiu explained with a smile.

Liu Changqing nodded thoughtfully, it is true that if you follow what Ye Qiu said, it will definitely affect the audience's reputation, but the advertising revenue is definitely not the same.

However, it is obvious that if the Spring Festival Gala really does this, then the reputation will be rotten.

Ye Qiu continued: "Then if it does not affect word of mouth, you can actually do soft advertising implantation, of course, this implantation cannot be uncontrolled, it must be based on the plot of the sketch, reasonable implantation, and the ideal is to do no trace of implantation." ”

"Secondly, and the most critical, that is, hard advertising, such as the time signal, not necessarily just zero o'clock to tell the time, before the Spring Festival Gala begins, it is also possible to do a time signal, reminding the audience to watch the Spring Festival Gala time, this is one, the other is that I see that the Spring Festival Gala in previous years has a selection of the audience's favorite Spring Festival Gala program, the Spring Festival Gala cannot be titled, but this selection I think can be used for bidding and naming......"

Liu Changqing's eyes lit up when he heard this, it is true that the previous Spring Festival Gala had a selection of the audience's favorite Spring Festival Gala program, but CCTV did not attach much importance to this selection activity, but now listening to Ye Qiu's words, this selection is definitely promising.

"Another one is that there is a 'congratulatory message' link in the middle of the Spring Festival Gala, which doesn't seem to have a congratulatory message from an enterprise yet, and this 'congratulatory message' can be added to the corporate congratulatory message link, which can also be regarded as a hard advertisement. ”

"There are also on-site guests during the Spring Festival, you can send invitations to those manufacturers who advertise in the Spring Festival Gala, invite these entrepreneurs to watch the Spring Festival Gala on the spot, and you can give them a close-up gift package for the Spring Festival Gala...... Another example is the acknowledgment part of the final curtain call of the Spring Festival Gala, which is also part of the Spring Festival Gala advertising package, and the acknowledgment subtitles are also an advertising point, of course, these things are not good to sell on the surface, but I believe they can still be operated. ”

Ye Qiu Balabala said a lot, and Liu Changqing and Hong Tianming who were listening to it were stunned, it turned out that the advertisement could still do this?

What kind of corporate congratulatory telegram, what behind-the-scenes thanks, how can this be used to sell?

There is also a close-up of the audience at the Spring Festival Gala, all in all, in short, it opened the eyes of Liu Changqing and Hong Tianming.

It turns out that advertisements can still be played like this, in comparison, the Spring Festival Gala in the past so many years has been completely clean and slippery.