There are many competitors, and there is no way to do it, who is called Dongying in this parallel world, which is in the golden age of the rapid development of the comic industry, and masters and geniuses continue to emerge.

Although Qin Han is out of reach of the top cartoonists who came out of the three major shonen comic magazines for the time being, what will happen when his carefully prepared football comics debut next year?

Moreover, Qin Han's original intention of creating "Dragon Cherry" was just to help his sister. Now the popularity of this comic book has far surpassed the original work of the previous life. The TV series adaptation plan has also been finalized, everything is going well, there is nothing to complain about.

"It's rude. ”

When Qin Han and Hetian's editor-in-chief were chatting, a staff member walked into the conference room.

He leaned over and whispered a few words in the ear of the editor-in-chief of Wada, and then left in a hurry.

And the expression of the editor-in-chief of Hetian also changed suddenly, from a smile to a red face and a red breath.

"Editor-in-Chief Wada, is something going on?"

Editor-in-chief Wada slammed the conference table hard, shaking the coffee cup and swaying a few drops of black liquid.

"Those Shueisha guys are too deceitful!" he said through gritted teeth.

When the editor-in-chief of Hetian recovered his mood and came together in the future, Qin Han would know what had happened.

The Hitotsubashi Group, with Shogakukan and Shueisha as its backbone, is one of the giants of Toei's publishing industry. As a member of this huge group and a subsidiary of Shueisha, Shirasensha is naturally inevitably entangled in various interests.

Decades ago, Shueisha, a subsidiary of Shogakukan, was suppressed a lot, but with Weekly Shonen Jump, it has long since broken free from its shackles and become an independent company, on an equal footing with Shogakukan.

However, the White Springs Society obviously did not have the same opportunity as Shueisha at the beginning.

After so many years of development, the pattern of Dongying's publishing industry has been basically finalized, and there is no room for the reckless rise of the past. Moreover, the main business of Baiquan Club is shoujo comics and youth comics, and the development ceiling is limited, which is far inferior to the field of juvenile comics.

As a subsidiary of Shueisha, Shirasensha is subject to a considerable degree in terms of management policy, resource allocation, personnel appointments and dismissals, etc.

In another world, Kazuhiko Torishima, the JUMP meritorious editor who discovered Akira Toriyama, served as the president of the White Springs Society.

For the single book sales of "Dragon Sakura", Baiquan Club has worked hard and concentrated resources to prepare for a big victory in the consumer battlefield of Christmas.

And other publishing houses, why don't they have the same idea?

Shueisha is under the umbrella of "Weekly Shonen Jump" alone, and there are three manga "Dragon Ball", "Saint Seiya", and "Raiden Swordsman" to be published as a single book.

If you count the youth-oriented "Weekly young_jump", the girl-oriented "RIBON" and other magazines, there are as many as ten comics in total!

There are so many comics and limited publicity resources, so it is logical for Shueisha to squeeze resources from its subsidiary Shirasensha in addition to concentrating its superior resources to promote best-selling manga like "Dragon Ball".

Originally, the Hakusensha had already coordinated with Shueisha, and got a month's in-carriage advertisement on the Sobu Line, as well as an advertisement for two propaganda cars.

As a result, just this morning, Shueisha reversed itself.

If Shirasensha still wants to get these advertising resources, it can only bid with Shueisha.

If you compete for financial resources, how can the subsidiary Shiraisensha be the opponent of the parent company Shueisha.

"Damn, isn't it great to have money? I've already rented a big screen at Shibuya Intersection to promote Dragon Ball, and now I'm going to grab food from us!"

Qin Han really wanted to send an emoji of "I'm sorry, you can really do whatever you want if you have money" to the editor-in-chief of Hetian, but after thinking about it, forget it.

"That's what business competition is all about, Editor-in-Chief Hetian, look at it a little. Qin Han comforted.

"Teacher Qin Han, how can you be so calm? The sales of the first single book are very crucial for a comic! Moreover, the first printing of "Dragon Sakura" is 500,000 copies, which is the highest printing in the history of our Baiquan Society, and there is absolutely no room for failure!"

The old god of Qin and Han said: "Don't worry, there is already a best advertising channel, in our hands." ”

"What?" said Wada's eyes widened.

“NHK。 ”

"NHK? Mr. Qin Han, you're really in the mood to joke. Who doesn't know that NHK is a ...... without ads. ”

"It's not an advertisement, but it's better than an advertisement. Qin Han said, "Yesterday, NHK reporter Dong Ma Xiahe called me to tell me that the documentary "The Kingdom of Comics is Completely Revealed" will be broadcast from December 10. ”

""The Complete Mystery of the Comic Kingdom"? is that the documentary shot by NHK in cooperation with the Cultural Agency? is the documentary that Mr. Qin Han will appear in?"

"That's right. ”

Editor-in-chief Hetian also had an impression of the painting contest held a few months ago, and after listening to Qin Han's words, he immediately breathed a sigh of relief: "Great, this has finally given me some confidence." NHK's communication effect is not comparable to any advertisement. After the documentary is broadcast, it should be able to have a huge boost to your popularity, and correspondingly, the sales of "Dragon Sakura" will also increase. You know, even Akira Toriyama was not selected to star in this documentary!"

However, the editor-in-chief of Wada is clearly not satisfied.

NHK's documentary can have a huge propaganda effect, but this is all brought by Qin Han with his own ability.

As a publishing house, we should do better.

"Mr. Qin Han, I need to discuss countermeasures with other editors and the marketing department, so let's stop here today. Editor-in-chief Wada said.

Qin Han nodded, said goodbye and left the editorial office.

Soon, the White Springs Society came up with a series of propaganda countermeasures.

First of all, of course, within the scope of financial resources, contact other advertisers to place ads.

Secondly, after discussion, the White Springs Club targeted the bookstore clerks.

Although online shopping has been well developed, the sales channels for single comics are still mainly physical bookstores.

In bookstores, it is the clerks who play a decisive role in the sale of books.

The clerks at Toei Bookstore have a lot of autonomy.

How to arrange the books on the shelves so that customers can see them more easily and then buy them is a big question.

In the display table set up in a high-traffic area, there is also a lot of room for manipulation of which bestsellers should be selected, how to place these bestsellers, how to decorate, and how to design the theme.

What books should you recommend for customers who are hesitant or have no specific goals and are just hanging out?

All of the above can determine sales to a large extent.

Therefore, it is very necessary for major publishing houses to establish a good relationship with the bookstore clerks and let them help sell the books.