108 Dragon Balls below, all beyond
The publishing house wants to have a good relationship with the bookstore clerk, of course, direct monetary bribes are not allowed, and the main means is to give away all kinds of rare peripherals and the author's signature.
In order to sell "Dragon Sakura", on the basis of existing resources, Hakusensha quickly formulated a promotion plan called ""Dragon Ball" below, all surpassed!".
Aside from the name of the plan as always, the promotion plan itself is quite ambitious.
The marketing department lists the top bookstores in the country's top five metropolises.
102 in Tokyo, 57 in Osaka, 38 in Nagoya, 24 in Fukuoka and 17 in Sapporo.
The White Springs Club decided that the sales staff would go out and launch a direct sales offensive against the clerks of these bookstores, in the hope that the sales of the first volume of the single book of "Dragon Sakura" would continue to rise.
Although it is very common for the sales staff of a publishing house to sell books to bookstores, it is also the first time that Baiquan Club is ready to mobilize all the manpower that can be mobilized by the whole company.
In order to better promote "Dragon Sakura", Shiraizumensha also decided to allocate 5 million yen to make an animated promotional advertisement with a duration of about 10 minutes.
Generally speaking, a 24-minute episode of a TV anime costs about 10 million yen if you take into account the cost of producing the song, promoting the song, and purchasing the TV station's schedule.
5 million yen to create a 10-minute anime commercial, which is already quite a big investment.
In addition, in order to have a good relationship with the bookstore clerk, the burden on Qin Han's shoulders is not light.
There are more than 200 bookstores in total, and there are more than 200 clerks, and Qin Han has to draw more than 200 signatures and drawings by himself as a small gift to "buy" the clerks.
In addition, there are three editions of collector's posters to attract customers to purchase, and signed copies for lottery gifts.
After the meeting, five days later, Xiong Zexin, the editor in charge of Qin Han, drove a small truck and came to Qin Han's house with two assistants.
is worthy of being a female man named "Little Bear" by the people of the rivers and lakes, Xiong Zexin took the lead, carrying four cardboard boxes full of signing boards and came to the apartment of Qin and Han.
"Teacher Qin Han, there are a total of 238 signature boards here, so I'll leave it to you next. ”
"Are you okay, didn't you suffer a serious back injury when you practiced judo before? I really admire that you can carry such a heavy four boxes. ”
"It's okay, Teacher Qin Han. Xiong Zexin waved his hand, and then commanded the two assistants to bring in boxes and boxes of freshly printed and baked books.
Another promotional method of the Baiquan Society this time is a single book signed by Qin and Han.
These one-liners are shipped today. After Qin Han signed the inside page, it would be shipped back to the factory again, put on a waist seal, and then wrapped in plastic film before it could be sold.
The first printing of 500,000 single books, signed by Qin and Han, is a total of 500 copies, and the winning rate is one in 1,000, which is not too low or too high, just right.
When readers buy the book and open it, they will be overjoyed to find that there is actually the signature of Mr. Qin Han. And this joy will further stimulate consumption and bring more sales.
After moving the cardboard box, Xiong Ze didn't even take a breath, and asked again: "Teacher Qin Han, you said yesterday that the three promotional posters you designed have been completed, can you give them to me?"
"Of course, follow me. ”
Xiong Zexin came to the studio and saw the three original posters handed over by Qin Han, his eyes lit up, and the fatigue on his body seemed to be swept away.
"How's it going, is there a problem?"
"How could it be! Mr. Qin Han, your painting is really amazing. Even for the sake of these posters, it is worth buying a copy of "Dragon Sakura". Xiong Zexin said excitedly.
With Qin Han's current painting strength, especially the skill of using color, it is not difficult to draw a few excellent posters.
"Teacher Qin Han, there is still something to do in the editorial department, I will leave first. ”
"Okay, look at how busy you've been during this time, pay attention to your body. ”
After Qin Han sent away his editor-in-charge, his assistant looked at the room full of cardboard boxes, and said quietly: "Teacher Qin Han, instead of worrying about Miss Xiong Ze's body, let's worry about my own first." I think your hands will be wasted after you sign all of this. ”
"Since you're worried about my hands, when I'm tired of writing, massage me. Qin Han joked.
I didn't expect Nanamoto Hashimoto to take it seriously.
In the next few days, whenever Qin Han signed and his arm was sore, the girl would always lean over at the right time and knead him with a pair of tender little hands to relieve fatigue.
Qin Han was also full of energy.
Each manga artist has his or her own cartoon character that he uses in autographs or magazine interviews, such as Akira Toriyama as a robot and Yoshihiro Tomiyasu as a dog.
The image that Qin Han designed for himself is a three-headed Q version of the Terracotta Army, which can be regarded as an indirect promotion for his game company.
When writing the drawing board, he tried to change the patterns as much as possible, and designed various movements for the Q version of the terracotta warriors. It can be said that each signature is unique and full of sincerity.
When Qin Han was preparing intensively for the release of the single book every day, Toshima Ryuzo, who regarded him as his biggest opponent, lived a bright life every day.
That night, he went to the high-end club in Ginza, where he frequented, invited a few friends, called the barmaid, and drank for fun.
Accompanied by a beautiful woman with the warm fragrance of nephrite, after a few glasses of wine, Toshima Ryuzo was a little fluttery.
"Guys, soon, my new single book will be released! this time, it must surpass that old thing Masami Sadada!" he raised his glass and drank it down.
Others applauded.
"The plot of "Saint Seiya" is old-fashioned, and its popularity is getting worse and worse, and it is not a matter of course to be surpassed by "Thunder Swordsman". A fat, bald man laughed.
Toshima Ryuzo touched a glass with this man: "Special Manager Owada, thanks to your high-level activities this time, you can snatch precious advertising resources from the White Spring Society." ”
"My suggestion is just the best option in Shueisha's interests right now, and in order to sell more manga, of course those old men will listen to me. Although the fat Owada Minister said it modestly, he looked proud.
Toshima Ryuzo laughed again, and his mood was very comfortable.
This time, under his operation, Baiquan Club has lost valuable advertising resources, and the publicity and release of the single book of "Dragon Sakura" will definitely be greatly affected.
For Toshima Ryuzo, who hates Qin and Han to the core, this is the best news, and it is even more intoxicating than the 100,000 yuan bottle of high-end whiskey in the club.
"Qin Han, that idiot, if he dared to jump before, he might still be a threat to me. As a result, my brain was stupid, and I ran to a place like Baiquan Society. Shueisha is the parent company, Shirakusensha is a subsidiary, and the platforms of the two sides are not at the same level at all, and he is doomed!"