The Mother's Day film prepared by Ye Qiu is the bitter drama "Mom Loves Me Again", which earned tears in his previous life. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

This film is definitely an unforgettable film for people born in the seventies and eighties in their previous lives.

But because of the age, in the twenty-first century, Ye Qiu really has no confidence.

Because the plot of this film seems to people at this time, there is really not much to brilliant.

Sure enough, the two big directors are not very optimistic about this film, but Ye Qiu wants to give it a try.

"Mom Loves Me Again" is actually similar to the two micro-films "Father" and "Old Boy", except that one is a story about mother's love, and the other two are nostalgic films.

But the common denominator is that the plot is indeed not exciting, but a classic song can sublimate the plot that was not brilliant enough to another level, and this is exactly what Ye Qiu wants to try.

"Mom Loves Me Again" touched Ye Qiu the most, naturally the last son woke up his mother with a song "Only Mom is Good in the World", Ye Qiu still remembered that at that time, the people in the entire theater were crying, and there was no one whose eyes were not red.

It's just that after many years, Ye Qiu is really not sure whether such a plot can continue to move people in this era.

……

The title of "Mom Loves Me Again" is finally out.

For this film, which Ye Qiu claims to be truly "abused", it has ushered in countless attention.

Perhaps because of the unprecedented success of "The Story of Hachiko the Loyal Dog", even if the outside world is not optimistic about this kind of bitter drama film, no one openly doubts it.

After all, the experience of being slapped in the face by Ye Qiu told them that it was too early to question it.

What makes some of Ye Qiu's fans depressed is that this "Mom Loves Me Again" is obviously not a big production they expected, and it is still a small-budget feature film.

However, this time, the focus of netizens' attention has changed somewhat, in the past, everyone only paid attention to the film itself, but this time, everyone paid attention to the publicity and marketing activities of "Mom Loves Me Again".

Compared with movies, it seems that Ye Qiu is more amazing in the publicity and marketing activities of each movie.

And this film is obviously going to be released during Mother's Day, so the publicity will definitely be linked to Mother's Day.

Sure enough, not long after "Mom Loves Me Again" was launched, news came out that "Mom Loves Me Again" would be a welfare movie to give back to the majority of fans.

What is a welfare movie? This can be known by looking at the promotion activities that Ye Qiu has carried out in the past, if you want to talk about welfare movies, it should be Ye Qiu's first film "Love Call Transfer" Although Ye Qiu still earns more with product placement, for the audience, Ye Qiu earns more and makes less, it is not a matter of concern to them, what they care about is that there were indeed the vast majority of fans who basically watched the movie without spending money, and even many people made a small profit.

In this way, some people began to speculate, this time "Mom Loves Me Again" Ye Qiu will also be like "Love Call Transfer", making money from product placement and giving back to the public at the box office?

However, this speculation was quickly refuted, and "Mom Loves Me Again" and "Love Call Transfer" are two very different films at first glance.

"Mom Loves Me Again" looks at the name and schedule, you know that this is a movie about maternal love, if such a film implants too many advertisements, it will inevitably put the cart before the horse.

After all, a film like "Love Call Transfer" is a commercial film in itself, and since "Mom Loves Me Again" is an abusive drama, if too many commercial elements are added, it will be too disobedient and easy to arouse the audience's disgust.

With Ye Qiu, who is known as a master-level figure who best understands the needs of the audience, how could he do such a thing of shooting himself in the foot?

In fact, "Mom Loves Me Again" itself was not filmed because of the festival of Ye Qiu and Mother's Day, and because this is a script written by Ye Qiu at the request of the majority of netizens.

Therefore, although there is no publicity on the side of Dianjin Film and Television in "Mom Loves Me Again", in fact, the invisible publicity is no worse than any blockbuster.

Time passed day by day, and Mother's Day was getting closer and closer, and businesses, as previously said, began to prepare for this "thanksgiving economy" many days in advance.

Tianxia Mall, Taobao, also began to warm up for Mother's Day activities, it can be said that although Mother's Day has been commercialized very much, Ye Qiu's Mother's Day movie still gives this year's Mother's Day a richer color.

The filming of "Mom Loves Me Again" is progressing very quickly, and it was announced that it was completed in just one month, and the post-editing and soundtrack dubbing have long been in progress.

So it's no problem to release it on Mother's Day.

Finally, a week before Mother's Day, Mommy Loves Me Again announced its official marketing campaign this time.

"On the occasion of Mother's Day, "Mom Loves Me Again" will launch an unprecedented activity to give back to the public, 'Watching Movies with Mom', which is officially launched. ”

"Every year's Mother's Day, it is criticized that filial piety only stays on the Internet, stays in the circle of friends, this year's Mother's Day, as children, please put down all your work, accompany our old mother, and watch a movie together. ”

Activity content: During the release of "Mom Loves Me Again", mothers across the country will be able to watch the movie for free, as long as the children bring their mothers, then the mothers can directly watch the movie for free, and the number of times is not limited. ”

At the same time, on Mother's Day, all the audience who booked the movie tickets for "Mom Loves Me Again" on that day will officially present a Mother's Day gift to the audience's mother. ”

"On Mother's Day, 100 lucky viewers will be selected and 100 parent-child travel gift packages will be given. ”

"The Mother's Day essay contest is officially opened, write a story about you and your mother, and select excellent and touching stories from the essays and adapt them into movies, which will be released during Mother's Day next year. ”

Ye Qiu really did not disappoint the fans, this time the activity of "Mom Loves Me Again" seems to be not as strong as "Love Call Transfer", but in fact, it is far more powerful than "Love Call Transfer", and it is more meaningful.

Because this event is not capped, it is not based on the box office.

The Mother's Day movie activity launched by "Mom Loves Me Again" swept the country at once.

Countless media outlets rushed to cover this event because it was so meaningful.

Maybe a movie ticket is nothing, but the point is that this event is conceivably prompting many children to bring their mothers to the theater.

Not because of a movie ticket, but because the event itself gave all the children a chance.

After the start of the event, many well-known enterprises across the country took the lead in stating that on Mother's Day, all employees will have a holiday, and many companies will directly book movie tickets for all employees, so that employees can do their filial piety.