However, the series of promotional activities of "Mom Loves Me Again" is still somewhat controversial. Pen "Fun" Pavilion www.biquge.info

The reason for the controversy is, "Where are you going, Dad?"

Yes, Mother's Day is a mother's day, but what about fathers?

So the topic of "where are you going, Dad" became popular.

Countless netizens joined in the excitement to make this topic popular.

Many netizens have rushed to the official website of "Mom Loves Me Again", as well as the official website of Dianjin Film and Television, and Ye Qiu's WeChat message to protest.

"First of all, the activity of "Mom Loves Me Again" to accompany my mother to watch a movie and get free tickets for mothers across the country is indeed very strong, but you can't favor one over the other, right?

"That's right, since the activities have already been held, why don't you be more generous and get Dad's ticket free?"

"Take Mom to the movies, where is Dad going?"

“……”

For a while, the topic of "where are you going, Dad" was directly detonated.

For such a situation, Ye Qiu couldn't cry or laugh, but since the activities were done, it was not bad.

So, Ye Qiu added an announcement on WeChat.

"At the request of the majority of netizens who are children, you can't forget your father if you have a mother, so it is hereby announced that the activity of watching movies with your mother will be changed to watching movies with your parents, not only for mothers across the country, but also for fathers across the country. ”

At this moment, the enthusiasm of netizens was directly detonated.

"Ye Shen is Ye Shen, it's really not bad for money, don't say anything, you must support it. ”

"It's worthy of the leaf god, it's really atmospheric. ”

"Weakly ask, I am also the father of the child, so does it mean that the son takes me and his mother, and if I take my parents to watch the movie, I only need to buy a ticket?"

"The cow upstairs, you can think of it. ”

"I'll go, Ye Shen is going to break the rhythm of a lot of money, one ticket, you can bring four people, I don't dare to think about it. ”

"Although it feels very unkind to do this, but I am a little excited about Mao?"

“……”

Ye Qiu was also a little crying and laughing when he saw such a result.

On the side of Dianjin Film and Television, Fang Yibai was in a hurry.

took his mother to watch a movie before, and his mother's free ticket activity already made Fang Yibai unable to estimate how much it would cost.

Now that my dad is also free of charge, where is this activity, this is completely burning money.

But before Fang Yibai could persuade him, Ye Qiu directly sent a domineering micro-message.

A screenshot is attached to the message.

It was a photo of an Alipay balance, nine digits, and the number at the beginning was 3.

"Thank you for the support of the fans, so this time, I personally took out 300 million to invite parents all over the world to watch a movie, and it was not enough for a month to make up for it!"

Fang Yibai was dumbfounded, what kind of propaganda activities is Ye Qiu doing, this is completely spending money, a month, and it is not enough to make up for it.

Donating millions of dollars at a time to do charity is already very good, but compared to Ye Qiu, can't it be compared at all?

Directly take the money to invite parents across the country to watch movies, what an atmosphere this is.

For a while, the whole network was boiling.

"I only have one word, suit!"

"Immediately passers-by turned into fans, to be honest, I have a bit of a hatred of the rich, but seeing Ye Shen so generous, so atmospheric, I didn't say it, he deserves to be rich!"

"Upstairs I'm on top, don't say anything, have to support. ”

“……”

This time, not only netizens are boiling, but the media is also boiling, what a big deal.

The media even predicted that the movie "Where Are You Going, Mom", because of Ye Qiu's activities that are not bad for money, I am afraid that it will have the hope of becoming the highest-grossing movie in the history of Huaguo.

It's just that the difference is that it is conceivable that the higher the box office of this movie, the more money Ye Qiu needs to lose.

While praising Ye Qiu, some media people pointed the finger at the theater side.

said that Ye Qiu took the money out to invite parents across the country to watch movies, and gave people who are children across the country a chance to watch movies with their parents.

But in the end, it is not the moviegoers who will benefit the most, but the theaters across the country.

Ye Qiu used money to buy the box office, and the audience benefited, but the theater side made the most money.

As soon as this analysis of the media came out, netizens were unhappy again, but this time the object of their displeasure was not Ye Qiu, but the theater.

Indeed, as analyzed by the media, Ye Qiu took money to invite parents across the country to watch movies, but in the end, it was cheaper for the theater company.

For a while, the official websites of several cinema giants across the country, and the micro-news were all crowded by netizens.

The first to stand up was Shaodong Wang Dong of Wanxing Cinema Line.

Wang Dong said that although he did not have as much money as Ye Qiu, as Ye Qiu's brother, he could not be left behind.

Therefore, on behalf of Wanxing Cinema Line, he said that this time, "Mom Loves Me Again" Wanxing Cinema Line will reduce the price of movie tickets and only charge operating costs, so as to support Ye Qiu's big action.

In fact, even if Ye Qiu comes up with one billion, he doesn't really mean that he will lose one billion, because this money will be shared with the theater chain, and in the end, part of it will flow back to Dianjin Film and Television.

Of course, there is still a tax to pay.

Wang Dong's statement can be regarded as a slap in the face in front of the public.

In just a few hours, Wang Dong's WeChat message has more than one million likes.

However, Wang Dong seems to have made a start for all the theater chains, and several other large theater chains across the country have announced that they will reduce the price of movie tickets in the same way to support Ye Qiu's generosity this time.

In fact, for the theater chain, if they lower the price of movie tickets, will they really lose? In fact, it is not, it is just a little less, but it can win a good reputation.

Because of the profitability of the theater chain, not only the box office, but also snacks and drinks are also the bulk of the profit.

It's just that this time, the grand money-burning activity of "Mom Loves Me Again" has made countless film and television companies mourn.

Why? Because of the special, who would dare to release it in this schedule?

As a result, a large number of films originally scheduled to be released on this schedule have been rescheduled.

If you don't change the schedule, there is no way, stepping on the horse, there are unprecedented activities like "Mom Loves Me Again" in front, not to mention competition, let's just say, Ye Qiu is holding such a big event, taking money to invite the audience to watch movies, even if other movies are not like Ye Qiu, but they have to express themselves, right?

But for other movie producers, they are not as generous as Ye Qiu, so wealthy, so they still have thirty-six strategies.

So in the whole of May, there was only one "Mom Loves Me Again" and a few small-budget movies released.

Ye Qiu's invitation to parents across the country to watch the movie not only dominated the front page headlines of the Chinese media, but also reported on the incident in foreign media.