Dianjin Advertising has now become a giant in the advertising industry in China.

Because the model of cooperation with major universities pioneered by Ye Qiu has been very successful, it has now become a mainstream cooperation model in the advertising industry.

Creative advertising is everywhere.

Dianjin Advertising has become the dream company of countless advertising students.

The creative department of Dianjin Advertising is the most desirable department for countless advertising industry elites.

The creative department of the entire Dianjin advertising is the most special department of the whole company, and all of them who can enter this department are elites.

The salary is high, and the working environment is the most relaxed and superior.

Lan Lan is an advertising creative who has just been recruited into the advertising creative department of Dianjin this year.

Lan Lan is very excited today, or the entire advertising creative department is very excited and a little nervous today.

Because Ye Qiu, who is known as the god of creativity, is going to visit the company today.

For the advertising circle in China, Ye Qiu is a very special and unique existence, and many of his advertising cases are often used as the object of successful case studies.

And it can be said that Ye Qiu's family history is a successful history of creativity king.

Although Ye Qiu has not personally set foot in advertising creativity for a long time, no one still doubts his ability in this regard.

The big man who has always only existed in fantasy, idol, Ye Qiu, can finally see alive today, Lan Lan, who has never been very fond of dressing up, specially dressed up today.

However, Lan Lan has been in a little trouble at work recently.

The charge of Dianjin advertising is the highest in the industry, and the creative advertisements generally done by the creative department are often some big brands that are not bad for money.

There are several groups in the creative department, which adopts the mode of internal competition, and when an advertising project comes in, it will generally be assigned to 2~3 teams to do creativity.

Then, the group introduces their own ideas to the advertisers to achieve the effect of healthy internal competition.

This time this project is not a big brand, but a brand new liquor brand without any background.

Originally, such a new brand, unless it was a whole series of brand promotion projects, would go to the creative department of Dianjin Advertising, but because the customer of this brand was an old friend of the big boss Ye Qiu and the founder of Brain Gold, Wang Tiezhu, it would finally fall to the creative department.

This is the first project Lan Lan took over when she entered the company.

Although it is the task of the whole group, there has always been a tradition in the creative department of Dianjin Advertising, and the tradition for newcomers is that after entering the creative department, the first project will be completed by newcomers independently.

However, several ideas submitted by Lan Lan were directly rejected in the hands of the director, which made Lan Lan a little discouraged.

Although she is a top student of Huaguo University of Media and Communication, she also joined the project team that cooperated with Dianjin Advertising during her schooling, completed many advertising creatives, and successfully entered the Dianjin Advertising Creative Department with the best performance.

But the director's words made Lan Lan a little depressed, not because Lan Lan's creativity was not good enough, but because Wang Tiezhu, the boss, was different from other advertisers.

Wang Tiezhu didn't know what his thoughts were, his requirements for advertising creativity were to be unique enough, and there was another requirement that made Lan Lan cry and laugh, that is, Wang Tiezhu should appear in the commercial.

This is difficult for Lan Lan, although some seniors in the group comforted Lan Lan and said that Wang Tiezhu's advertising case has always been the biggest headache for the entire creative department.

It's not because Wang Tiezhu's requirements are too high, but because Wang Tiezhu's requirements are always different, and some very good ideas are often difficult to work with Wang Tiezhu, but some very strange ideas are often accepted by Wang Tiezhu.

The people in the creative department have all encountered similar experiences to Lan Lan.

What makes Lan Lan most uneasy is that today, Wang Tiezhu will also come with Ye Qiu, the process of Wang Tiezhu and Ye Qiu's acquaintance can be said to be known throughout the country, the original brain gold advertisement, let Wang Tiezhu get rid of the reputation of being stupid and rich in one fell swoop, but instead slapped countless people in the face.

"Lan Lan, come here." Fang Qingping, the leader of the third group, shouted.

"Team leader, are you looking for me?" Lan Lan walked over and asked.

"You don't have to do Wang Tiezhu's liquor case anymore." Fang Qingping said.

"Team leader, I'm ......" Hearing Fang Qingping's words, Lan Lan suddenly became anxious.

"Don't worry, it's because Ye Dong is coming, the director made a suggestion, saying that you can let Ye Dong teach a lesson to the people in our creative department, Ye Dong agreed, and finally chose Wang Tiezhu's liquor advertisement, which is why Wang Tiezhu will come today." Fang Qingping said.

"Ye Dong wants to give us a lesson? Really, Team Leader? Lan Lan asked with wide eyes.

"Yes, the opportunity is rare, but not just anyone has the opportunity to listen to Ye Dong's lectures. Actually, it's not a lecture, it's just a communication with everyone. Fang Qingping said with a smile.

He could understand Lan Lan's excitement, in fact, when Fang Qingping first entered the company, he was the same as Lan Lan.

The news spread quickly in the creative department, and the cheers of the rest of the creative department could be heard.

In fact, although Ye Qiu is no longer in the advertising circle, his legend has always been there.

......

On the other side, Ye Qiu was chatting with Wang Tiezhu.

"I said, Brother Wang, why did you suddenly remember to make liquor?" Ye Qiu asked in surprise.

"Hey, people are afraid of being famous, pigs are afraid of being strong, it's not that the joint venture distillery in my hometown is not doing well and is facing closure, but someone said hello, and it is an old friend, who has given me a lot of help before, so I took it, and there is not much money anyway." Wang Tiezhu said with a smile.

"However, if Brother Ye personally comes out to create my Qingyang special song, I really want to make this wine a little bit." Wang Tiezhu said with a smile again.

"Don't, now the domestic liquor market has basically been occupied by several old brands, and if you want to break through, it is not something that one or two advertisements can achieve." Ye Qiu waved his hand.

"That's it, that's okay, I believe you anyway, but, brother, this time I have to let my brother go up and show his face, hehe." Wang Tiezhu laughed.

"Brother Wang, ...... are you" Ye Qiu couldn't laugh or cry.

"Isn't it now fashionable for bosses to endorse products? My old king has nothing to pursue in his life, so he always has to catch up with the fashion, right? Try it fresh. Wang Tiezhu said the reason that made Ye Qiu cry and laugh even more.

But if you think about it carefully, for example, Ye Qiu himself is the biggest brand spokesperson in his industry, especially in the mobile phone industry, the current situation is particularly popular to hold new product launches, and many bosses are personally in battle, which can be regarded as a trend in the corporate circle.

It's just Wang Tiezhu...... Ye Qiu is also a little painful, Wang Tiezhu wants to advertise himself, which is really embarrassing for Ye Qiu.

In the liquor advertisement in his previous life, Ye Qiu really didn't have much impression, and because Ye Qiu himself didn't drink much, he only knew some of the most famous liquor, and he didn't know anything about the others.

Therefore, Ye Qiu now regrets that he agreed to Mao Hui's brain as soon as his brain was hot.

It seems that I can only use my own brain to think of a new one.