However, although he was a little embarrassed, Ye Qiu was no longer the original Ye Qiu, after going through so much, his views on some things were already very different.

It's just an advertisement, but it won't stump Ye Qiu.

After all, many things are actually common, and Wang Tiezhu's requirements are rather strange, but in fact, Wang Tiezhu's requirements for advertising creativity are really not too high.

"Ye Dong, I'm Li Zhou, and I've listened to your lectures......

"Ye Dong ......"

Under the leadership of CEO Zhou Lin, Ye Qiu, Wang Tiezhu and others came to the creative department of Dianjin Advertising.

Unlike other departments, the creative department has a more liberal and relaxed working environment.

There is no hard and fast rule that employees in the creative department must clock in and out of the company, as long as they can complete their work on time, they can arrange freely at other times.

However, today, all the employees of the creative department, including those on leave, came over, and for the first time, no one was absent.

Many people looked at Ye Qiu's eyes with some excitement, and finally saw the living Ye God.

It can be said that although Ye Qiu rarely appears in the company, he is still the soul of the entire company.

Maybe this is also the face of the company in a sense.

"In fact, I just have two eyes and a mouth, no different from everyone, saying that I want to teach you a lesson, some have passed, you are all elite talents in the advertising industry, in the professional field, my ability may not be stronger than everyone. ”

"As the saying goes, three stinkers beat Zhuge Liang, no matter how strong a person's ability is, it can never withstand brainstorming, I think the source of creativity, the most important thing should be brainstorming, brainstorming. ”

"So, let's sit down together today and have a brainstorming session. ”

"Papapa!" In fact, what Ye Qiu said was not too exciting, but because the words came out of Ye Qiu's mouth, it seemed different.

The entire creative department spontaneously applauded.

"This is Wang Tiezhu, Mr. Wang, everyone is no stranger to it, right? So let's listen to Mr. Wang's specific requirements first, and then have a brainstorming, if possible, let's set this idea on the spot. Do you think it's good?" Ye Qiu said with a smile.

"Good!"

Many people are extremely excited, they can brainstorm with Ye Qiu and provide creativity for advertising projects together, not to mention anything else, going out in the future, speaking out can make people envious, jealous and hateful.

"Everyone knows, I'm Wang Tiezhu is a big boss, limited education, many people said that I was stupid and quick to make money, in fact, my requirements for advertising are very simple, I don't understand other things that are too esoteric, my requirements for this advertising project, just a few points, first, we have to pay attention to a keep pace with the times, right?"

"Second, isn't it the fashion boss who personally endorses the product? So I have to have a sense of presence in the advertising creative. ”

"Third, just now you Ye Dong told me that our liquor market in Huaguo has been occupied by old liquor brands, and it is difficult for new brands to come out, so I hope this advertisement can make people shine, we are new brands, so we can only win by surprise, right?"

"Nothing else. ”

......

"Okay, Mr. Wang's request, I believe everyone understands it, so let's start with Mr. Wang's first request. ”

Ye Qiu wrote on the whiteboard: Keep pace with the times!

"Qingyang Tequ is a new brand, I believe everyone here is very unfamiliar, then I throw bricks and lead the way, the new brand has no popularity, compared to other brands, the lack of general trend, so, first of all, we have to take advantage of the situation!"

"So who is the momentum? Let's discuss it together. Ye Qiu said with a smile, but he had a little inspiration in his mind.

The creatives at the bottom started to talk about it.

A few minutes later, Li Zhou from the fourth group took the lead in speaking.

"There are several kinds of borrowing, one is to take advantage of the momentum of similar products of other brands in the same industry, but there is nothing in the liquor industry that can take advantage of it in the near future, so it is temporarily excluded. ”

"Another way is to take advantage of the current situation, such as festivals, it is now September, and the nearest festivals are the Mid-Autumn Festival and National Day, but it takes time for our advertising to be completed from creative planning to final filming, so the Mid-Autumn Festival and National Day are also excluded. ”

"Then the next thing is Double Eleven, the topicality of Double Eleven, I don't think I need to go into details, so the result after our discussion is to borrow the momentum of Double Eleven!"

Ye Qiu smiled and applauded: "Very good, the Double 11 Online Shopping Festival is indeed a huge trend!"

Ye Qiu wrote on the whiteboard, Double Eleven!

So, the next question, let's look at Mr. Wang's second request, he should be on camera in person and personally endorse the product. ”

"Let's brainstorm and think about it, how to position Mr. Wang's role in the advertisement?"

Ye Qiu said with a smile.

This time, the creative department quickly came up with two answers for the discussion.

"We discussed and came up with two answers, first, Mr. Wang himself is a well-known corporate CEO, so directly position Mr. Wang as the CEO of the company, and then focus on this to carry out advertising creative planning. ”

"Second, ...... as a drinker"

"Okay, so now we have two elements, Double 11, the corporate CEO, or, the drinker. ”

"Mr. Wang, which kind of role do you prefer?" Ye Qiu turned his head and asked.

"I don't think there's anything surprising about the drinkers, let's put on a show in their true colors, the boss of the company. Wang Tiezhu said with a smile.

It was the first time he had seen such an interesting scene.

"So, Double Eleven, the CEO of the company, liquor, we all know that the most feared thing about a product's advertising creativity is not that there are requirements, but that there are no requirements! ”

"How to combine the three elements of Double 11 online shopping festival, corporate CEOs, and liquor?"

"The old thing is brought up again, Qingyang special song is not well-known, after an advertisement is launched, how to maximize the effect?"

Lan Lan blurted out: "Topical?"

After saying that, Lan Lan's face turned red, because the eyes of all the colleagues on the scene were focused on her.

Ye Qiu said encouragingly: "Very good, topical, what's more? Today, let's speak freely, brainstorm, and boldly put forward ideas if we have them." ”

"I think it's best to be able to extend some topics from the advertisement, and it's best to be able to cause heated discussions on the Internet, but I can't think of it for a while, but I think there will be bosses, and there must be employees......" Lan Lan said bumpy at the beginning, but it quickly became smooth.

"What kind of festival is Double 11, many people say that it is a shopping festival, but in fact, there is a more gimmicky saying, called Singles' Day, Chop Hands Day. I think we can think about it in that way......"