Chapter 26: The "First Update" of the Real Estate Industry

Su Dong is not stupid, he is just too short-sighted in this industry.

In the Internet industry, all product forms are slowly explored and evolved year by year, in countless failures. And everything Su Dong said is actually more inclined to e-commerce. And the product form of e-commerce, in his time, was something outside the scope of cognition.

In fact, Xia Sen also understands why the software that Su Dong thinks of selling building materials is the same as chat software. That's because he's bound by his own cognition, and to put it mildly, the most used software he's ever seen is actually PP chat.

Xia Sen thought for a while and decided to give him some advice for the sake of Su Dong being his loyal user.

"First of all, at present, for workers in the building materials industry, computers are not necessary tools. If you make such a software, it serves too few users. ”

"Gee, that's not a problem. Su Dong shook his head again and again, "I know more people in the building materials industry." ”

"Secondly, the communication efficiency is not high, or even as high as the telephone, and on the other hand, it is not enough to establish a relationship of trust between the two parties by simply communicating with the written language. ”

"Ah, so we can directly add pictures? Isn't it over if the two sides can send pictures?" Su Dong knocked on the table in surprise!

“…… Finally, even if the user base is small, you can accept it, build trust between buyers and sellers, and the goods still have to be delivered and harvested by both parties in person. Xia Sen said slowly, "Your form does not improve the efficiency of trading. ”

Su Dong listened to Xia Sen's endless rebuttal of his thoughts, and his face slowly became unkind.

Several of them, when they decided to start a business, had already thought about all these things they should think about. He approached Xia Sen, just to ask Xia Sen to help him contact a few good programmers to help them realize their ideas.

As for Xia Sen's train of thought, he listened to it out of politeness, he didn't take it seriously at all. However, he couldn't stand Xia Sen pouring cold water on him again and again. It is useless to say this, two or three, and refute the thoughts in his heart!

"It doesn't work, it doesn't work either. Tell me, what's going on?" Su Dong asked coldly.

"I suggest that you find a large user base with a universal need, and then meet it. Xia Sen said slowly.

"The user group is huge!universal!" Su Dong's voice hummed out of his nose, "It's all abstract concepts, how to implement them concretely?"

"I've thought about this before. Xia Sen didn't think it was angry at all, and told his thoughts, "Your family is a building materials company, then a large part of your Party A is a real estate company, I heard that it seems that your uncle has a company in the real estate industry, why don't you start here..."

When Xia Sen spit out the word "real estate" in his mouth, Su Chenxi, who had been listening silently with his head down, raised his head suddenly, and his eyes fell on Xia Sen's face impartially.

"The demand for buying a house, first, is huge, and second, it is very universal. Xia Sen said lightly, "Isn't this a very good project?"

In 1998, in the first half of the year, the financial crisis. A large number of developers in the real estate industry have died, and they have sold their land out of the market. However, the second half of this year is a period when the real estate industry has just begun to pick up. The state has abolished a series of policies such as welfare housing, new mortgage consumption for house purchases, and loose land collection and storage money.

In the next few years, the real estate industry will fluctuate up and down, but there will be no such trough, and it will almost soar. Therefore, the future prospects of the real estate companies that can survive until now are predictable.

Xia Sen didn't plan to stake the land, but to build a house instead. However, it does not mean that in the derivative industry of the real estate industry, you cannot make a fortune with it. This is also the fundamental reason why he did not hesitate to agree when he heard the invitation of the Soviet Union and Eastern Europe.

And if Xia Sen really cooperates with Su Dong, then it means that the Su Dong family's industry can be labeled as the Internet, and the two sides complement each other and take off together.

It's a pity that Su Dong didn't get this feeling.

". Who can buy a house now go online? No, like the building materials industry, computers are not an essential tool for home buyers? The efficiency of communication on the Internet is not high! It is also difficult to establish trust in the relationship between buyers and sellers!" Su Dong gushed endlessly, refuting what Xia Sen had just said word for word.

"The nature of the services of these two software is different, the purpose of online trading of building materials is to improve the efficiency of transactions, and the purpose of real estate transactions is to reduce the cost of selection for users. Xia Sen explained.

To put it bluntly, the online transaction of building materials is a buyer and a seller, and an agreement is reached online. But in fact, compared with large and complex building materials, in the era when logistics had not yet become popular, there was no benefit to communicating online, and it was easier to build trust without phone calls, and it was easier to build trust than to see the real goods face-to-face.

The role of real estate online is not necessarily a transaction, it can be a choice. Select the region, price point, real estate agent and complete the screening process online. You can avoid the trouble of running real estate one trip at a time, directly choose the most suitable real estate, and then trade offline.

These two problems are fundamentally different.

"I don't want to tell you that it's useless, our direction has already been decided, and it won't change. Su Dong exhaled impatiently and said, "Just say it directly, are you unwilling to contact Cheng Yuran?"

When Xia Sen heard what Su Dong said, he suddenly understood something.

He didn't realize it just now that he had provoked Su Dong. He is used to giving orders, and the people in the company will follow his orders meticulously when they hear him. Even if you refute him and fight with him, it is a technical discussion without personal emotions.

He had just been holding the mentality of discussing problems, and instilled a lot of theoretical knowledge with Su Dong, and he was instructing Su Dong.

And Su Dong's people are all people whose eyes are above the top. Whether it is academic performance or family background, it is also the kind that is held in the palm of your hand at home. In addition, it has been smooth sailing since childhood, where can I listen to Xia Sen's harsh criticism.

It wasn't until Su Dong blurted out this very impulsive sentence that Xia Sen suddenly realized that Su Dong didn't appreciate his guidance, but blamed him for being nosy. If he doesn't talk more than half a sentence, he doesn't have much need to stay here.

"I'll help you inform Cheng Yuran of things. Xia Sen stood up and said lightly, "I still have something to do, so I'll leave first." ”