Combining the nonsensical comedy style of Hong Kong, the romantic feelings of European literary films, and the freshness and beauty of Japan and South Korea, the romantic movie "My Sassy Girlfriend" has ravaged the entire Hong Kong film market and achieved unprecedented box office success.

After a month of "barbarism" in society, it finally ended perfectly in the praise of the media and celebrities.

After the film is drawn, its opponents can finally breathe a sigh of relief, and the spotlight of the media can finally be shifted to other films.

The low-cost campus comedy "Happy Ghost" by Huang Baiming, the three giants of New Arts City, was happily released in the Golden Princess Cinema.

On the Golden Harvest side, after "Provincial and Hong Kong Flag Soldiers" passed 9 million, Boss Zou ruthlessly applauded Lao Mai's film critics, but the box office was not very good.

Lao Mai, a realistic crime movie with a sharp style, originally had some box office potential, and it also passed the 10 million mark in history, but it was pitifully lost to a romance film, and in order to save face, Boss Zou asked this movie to be painted in advance and give way to his own "Food Truck".

Let Cheng Long, Hong Jinbao, and Yuan Biao's action movie "Food Truck" against the golden princess's low-cost comedy "Happy Ghost", in the eyes of the outside world, it is inevitably a bit invincible.

But Boss Zou really can't take care of so much, the opponent he looked down on before is too unexpected, the light is too great, a romance film KOs his two movies, and the box office peak of 28 million is simply difficult to overcome!

The sudden rise of "My Sassy Girlfriend" really disrupted Golden Harvest's position!

Could it be that this year's summer champion will be handed over to the Golden Princess?

The arrogant Zou tycoon, of course, refuses to stop there.

The action blockbuster of the three brothers is the biggest hope that Golden Harvest has placed on this summer file. This movie undertakes the task of winning the championship, and the minimum goal should be to win more than 20 million beautiful results!

Taking "Fast Food Truck" to play the inconspicuous "Happy Ghost" is naturally much higher than the all-star lineup "Family Portrait" that appeared in the finale against the Golden Princess.

Therefore, even if he was ridiculed by the outside world, Zou Daheng still adjusted the schedule of "Mr. Your Surname" without hesitation, so that "Food Truck" would be released in advance.

Facts have proved that Cheng Long, Hong Jinbao, and Yuan Biao, the three major kung fu stars, have joined forces, and it is indeed a guarantee of box office hits.

"Food Truck" had a box office of more than 9 million a week, which made Golden Harvest finally save a little face, and the smile on Boss Zou's face also returned.

It's just that the little opponent "Happy Ghost", which Boss Zou didn't pay much attention to, performed a lot better than he imagined, and the box office in the first week was nearly 8 million, closely following behind "Food Truck", and it was not too far behind. This point made Zou Daheng feel a little unhappy, why are the films of the Golden Princess in the summer so unexpected this time?

On the side of Shaw Brothers' old rival, "Love in a Fallen City" directed by Xu Anhua, which was released on August 2, made Golden Harvest nervous for a while, adapted from a famous book, it is a romance film, and it is directed by a famous female director of the New Wave, could it be another "Sassy Girlfriend"?

Golden Harvest is now a bit of a soldier for literary and artistic romance films. Fortunately, it turned out later that not all romance movies can replicate the glory of "Sassy Girlfriend". Jiahexu was worried.

Director Xu Anhua made a mistake this time, the movie lines are basically copied from the original book, and the lines are spoken by the movie characters, which is obviously a bit pretentious. And the heroine chosen to play the slender man does not conform to people's imagination of the beautiful white tassels in the book.

Therefore, this famous adaptation of Zhang Ailing's famous adaptation of the movie of the same name "Love in a Fallen City" has neither literary and artistic satisfaction for fans of the original book, nor like "Savage Girlfriend", which makes the movie fresh and romantic at the same time, it also wraps a layer of comedy on the outside of the literary and artistic love story, making the movie elegant and vulgar to enjoy.

"Love in a Fallen City" failed to attract the audience who had expectations for other love movies because they had watched "Sassy Girlfriend", so the box office performance could only be said to be average, and it won a box office of 8 million in two weeks after its release.

Although this box office result, the producer Shaw Brothers Company is already very profitable, but there is harm if there is comparison!

is also a romantic literary film, and the box office difference between the two is too big. Boss Shao and Miss Fang still couldn't help but feel a little lost.

Boss Shao wondered, how could Cheng Weiliang, a young man who was born after him, write and shoot his own love story, which is more attractive than what the famous Zhang Ailing wrote, and the box office is very different?

Could it be that today's Xiangjiang movies are really a world of young people, and only young directors can grasp the movie-watching psychology of young audiences?

But no matter what, Boss Shao finally felt that he had the right decision to find Cheng Weiliang to cooperate in a movie! He looked forward to the fact that Shaw Brothers would also release a well-known box office movie with a box office of more than 20 million.

……

Of course, the disputes in the above movies are all afterthought, and on the day "My Sassy Girlfriend" was painted, Cheng Weiliang jumped out of the rights and wrongs of the Xiangjiang film industry and set his sights on the broader world overseas.

Although the movie has been painted in Xiangjiang, its influence is far from over!

"My Savage Girlfriend", with advanced consciousness, caused a super "barbaric" whirlwind in Xiangjiang society, all the way to Taiwan and Malaysia in the Chinese society, and spread to the entire Nanyang, as well as Japan and South Korea and other Confucian cultural circle countries.

Even this trend spread to countries on the other side of the Pacific, causing quite a stir in the Chinese circle. As a result, it has also attracted the attention of some Western journalists who are concerned with Asian society and culture.

The film's feminist awareness, environmental awareness, the profundity of love, the sci-fi theme of "past and future", and the sensational effect of the film in the local society of Xiangjiang have aroused great interest among journalists.

A senior reporter from the New York Times went to Hong Kong to conduct an in-depth interview with Cheng Weiliang, a young Asian director who has risen rapidly.

When face-to-face, his youth surprised the reporter immensely, but thinking of the young director's multiple aura identities such as a singer, music creation prodigy, actor, screenwriter, director, producer, etc., the reporter felt relieved, this is an outstanding person at the genius level!

This interview article was later published in the column of the "New York Times", and Cheng Weiliang gained a lot of popularity in European and American society. The Hollywood film industry even became interested in him, a young Asian director.

His novelty-conscious romance movie "My Sassy Girlfriend" refreshed some of Hollywood's previous stereotypes of Xiangjiang movies.

Xiangjiang Chinese movies are not only brilliant kung fu films, but now they can finally make excellent movies with humanistic colors like Europe and the United States.

In short, a "My Sassy Girlfriend" has made Cheng Weiliang gain a huge reputation in Hong Kong and overseas.

Before the film was drawn, film companies from Taiwan, Singapore, Malaysia and Thailand and other Nanyang countries flocked to the company, and took the initiative to contact Mango Company and Golden Princess Entertainment Company, which has the right to act as an agent, and urgently asked for introduction.

On the Taiwan side, the response was the quickest, and it was the first to come and contact.

Cheng Weiliang, a Chinese superstar, has a strong box office appeal on Taiwan, coupled with the box office performance of this love movie in Xiangjiang and the topic effect it caused, so that Taiwanese film companies are very optimistic about this movie and are vying to introduce it.

While the release in Hong Kong was still underway, Taipei had launched a large-scale publicity offensive against the film. This time it was not like the last "Overlord Flower", which was released in Taipei after the end of the Xiangjiang release.

On Saturday, July 14, Taipei took the lead in firing the first shot of overseas screenings.

Immediately afterwards, the film companies of Nanyang countries also took action.

On July 22, it will be released in Singapore.

On July 23, it will be released in Malaysia.

On Saturday, July 28, it will be released in Thailand.

On August 1, it was released in the Philippines.

On August 4, it was released in Indonesia.

In October, it was introduced in Bangladesh, Laos and Myanmar.

And Japan and South Korea, the box office powerhouses of East Asia, did not hesitate this time.

"My Sassy Girlfriend", which was ahead of its time, also attracted the attention of journalists in the above two countries, and a large number of reports and articles were published in local media.

After the release of Xiangjiang, the two countries launched publicity.