Monday, July 23rd.

It's a normal Monday after a weekend break, but it's an important day for many journalists waiting for news.

Since the release of "My Sassy Girlfriend", there has been a wave of "barbarism" among the public, attracting many celebrities to scramble for heated discussions and interpretations, this "phenomenal" love movie has occupied all people's attention during the summer vacation in July, and after occupying the summer vacation for 25 days, it finally ended on the weekend of the 22nd.

Such a strong literary romance film can be said to be unprecedented in the history of Xiangjiang films!

This is destined to be the day the total box office is announced, and it is inevitable that it will receive widespread attention.

On Monday afternoon, outside the office buildings of Mango Company and Golden Princess Entertainment Company, many media reporters from various media who wanted to grab first-hand news headlines gathered in two ways.

At three o'clock in the afternoon, Cheng Weiliang and Li Maowen, the general manager of the Golden Princess Cinema Line, appeared at the same time in the conference room of the Golden Princess Company, which served as a temporary press conference venue.

The two stood side by side in front of reporters, and the general manager Li Maowen personally announced the box office results of "My Sassy Girlfriend".

He said: "Fellow journalists, I'm glad that everyone pays so much attention to the film "My Sassy Girlfriend" directed by Cheng Weiliang released in our Golden Princess Theaters, I believe everyone is very anxious to know the box office news of this movie, so I won't say much about it." ”

"Now I announce that "My Sassy Girlfriend", as the first strong summer film selected by our Golden Princess Cinema Line, will be released on June 28 and released on July 22, with a total of 25 days of release and brilliant results!"

Li Maowen gave his company a little gold, suggesting that this god film was specially selected by our theater to take the lead. Then, in the expectant eyes of the reporters, he extended the tail note and announced: "Its total box office score is——"

"Two thousand, eight hundred, two hundred and twenty thousand!" the loud voice reached the ears of all the reporters in the conference room.

"Wow!" Hearing the news announced, all the reporters present took a cold breath.

The box office of the third week, the Golden Princess did not disclose it to the media, although the outside world speculated that the total box office data would be very beautiful, but speculation is one thing, and it is another thing to be confirmed. Now that such an eye-popping box office result is confirmed by his own ears, the reporters present still can't help but exclaim.

They cast fiery glances at Cheng Weiliang on the stage and consciously applauded.

28.22 million! What a mythical box office miracle!

A romance film, in the summer file full of strong players, easily defeated all opponents in the same period. In the 25 days since its release, Shengsheng has dragged down the movie opponents of Golden Harvest and Shaw Brothers Cinemas who have appeared in two consecutive waves.

The sequel to "Brave Double Cannon" "Double Dragon Goes to Sea" took the lead as soon as it appeared, and won an astonishing 9.03 million box office in the first week of release.

In the first week, "Shuanglong Goes to Sea", which was infinitely beautiful, and "My Savage Girlfriend", which debuted in the second week, immediately dived infinitely at the box office, and the weekly box office was directly cut in half, barely dragged to July 8, released for 17 days, and won 15.22 million, which is not bad in terms of results, but the boss of Jiahe Zou still couldn't bear to draw it.

Because this seemingly good result was laid in the first week, and in the next week and a half, it was bleak by "Savage Girlfriend", and the limelight was stolen by the opponent, and Boss Zou couldn't tolerate it.

He wants to change a new lineup to deal with this sudden big dark horse.

So Boss Zou sacrificed the realistic style of the film hero McDonald Bear style and the police film "Provincial and Hong Kong Flag Soldiers" with strong realistic significance, hoping that Lao Mai's dynamic new film with a strong style can give the opponent a blow to the head and stop the mythical box office of "My Savage Girlfriend" from continuing to be staged!

"Double Dragons Go to Sea" was painted on July 8, with a box office of 15.22 million, two days earlier than in history, and the box office also shrank by 4 million.

"Provincial and Hong Kong Flag Soldiers" was released on July 9, and at this time, "Savage Girlfriend" had been released for 11 days. It stands to reason that the average film should be drawn two weeks after its release, and for stronger films, after 10 days of release, the peak period should also pass, and the box office will shrink significantly in the next time.

Boss Zou's wishful thinking is to take advantage of the opponent's weakness to launch a strong new film to strongly impact the opponent. He thought to himself that Lao Mai's new film was of good quality, and it was also highly praised by film critics after the test screening, and it was a strong confrontation, this time it was the turn of "Sassy Girlfriend" to cut the box office in half in the second week, right?

However, he was disappointed!

For Boss Zou, who is accustomed to making kung fu movies and action movies, and has achieved brilliant results, how can he not understand how the vitality of a funny romance film where the two characters of the hero and heroine are interacting can be so tenacious? Under the strong impact of the new film "Provincial and Hong Kong Flag Soldiers", the strength of the house is still so sufficient!

The box office of "My Sassy Girlfriend" continued to maintain an impact in the second week, defeating the new film "Provincial and Hong Kong Flag Soldiers" in one fell swoop, winning an eye-catching 9.03 million, and the box office broke through the 20 million mark in two weeks, which is to follow the rhythm of "Best Partner"!

As soon as the box office results broke out in the second week, it once again sparked heated discussions in the outside world. The pages of local media and newspapers are full of news and commentary on "Sassy Girlfriend".

The film industry has a positive evaluation, and lovers of literary films are even more celebrators.

People involved in the New Wave film movement took the opportunity to stand up and call for the current market-only market theory in the Hong Kong film industry, and the filmmakers infinitely cater to the tastes of the audience, resulting in a market full of comedies and action films, with a single film genre.

At present, this ecology of the film industry is unhealthy, and it should develop in the direction of diversification, and give more resources and development space for literary and artistic films that reflect the significance of social reality and have a higher ideological level.

This appeal of the New Wave filmmakers naturally has commercial film supporters who stand up and ruthlessly refute Cheng Weiliang's example: Even a powerful character like Cheng Weiliang has to wrap his literary and artistic love story with a layer of hilarious comedy on the outside in order to achieve such brilliant box office achievements, let alone others?

That kind of deep literary film, let's leave it to a few people to play! Filmmakers should take the market as the standard, and survival as the first criterion!

Because of Cheng Weiliang's "My Sassy Girlfriend" movie, which can be called both comedy love and literary love, there has been a fierce debate between the two major factions of the Xiangjiang film industry, the literary school and the commercial school.

These fierce debates in the media, as well as the broadcast of Cheng Weiliang's variety show on ATV, made "Sassy Girlfriend" continue to attract public attention, fueled the box office in the third week, and finally created a box office myth of 28.22 million in the end!

Golden Harvest's "Double Dragons Go to Sea", "Provincial and Hong Kong Flag Soldiers" and Shaw Brothers' "Traitorous Ghosts", including the high-profile new film "Thirty Virgins" directed by Zhang Jianting, were all defeated by "My Sassy Girlfriend" one by one.

In any case, the literary romance film with a cost of only 4 million has achieved excellent results second only to "Best Partner" produced by Big Cast!

With such a high return on investment, how can it not make people envious and jealous?

What's even more terrifying is that while people are reaping the box office of commercial films like the autumn wind sweeping away the leaves, they can also earn a lot of applause from the film critics and receive excellent reviews at the level of literary films, which is really applauded and applauded!

Reporters can't help but admire Cheng Weiliang, a fledgling young director, who has created magic in three consecutive works!

From now on, no one in the industry will dare to underestimate him, and he will become the youngest and most eye-catching leader of the young generation of directors in the Heung Kong film industry.

"Director Cheng, congratulations on your box office harvest this time! I hope that the next movie will continue to work hard, and we will work together happily!" Li Maowen turned around and handed out his hand to Cheng Weiliang beside him with a smile on his face.

"Happy cooperation!" Cheng Weiliang also stretched out his hand with a smile, shook the other party vigorously, and faced the reporter's camera together.

The reporters raised their cameras and snapped and filmed, freezing the scene.

……

After the excellent box office results of "My Sassy Girlfriend" of 28.22 million were announced to the outside world, the media and cultural celebrities published conclusive review articles one after another, and Mango Company also ushered in a flood of visitors.