The content of the ad is actually quite simple. Pen, fun, pavilion www. biquge。 info

An American imperialist girl who is obviously a student, passed by Times Square by herself, got on the bus a little farther away, the music stopped on the bus, the girl took out the Walkman, replaced the two No. 5 batteries without a trademark into the Walkman, and continued to listen to the song with headphones, as the camera progressed, the girl got out of the car, and the scene of the main entrance of the New York Public Library appeared on the screen, and finally the girl sat in the New York Public Library with headphones reading a book.

There is no narration in the whole commercial, only the guitar version of Hotel California music, and only a few big words appear at the end of the commercial, simple but not simple - Skystar Walkman.

Compared with the current popular forced indoctrination advertising in China, this Walkman's advertisement is obviously a small fresh style of literary young people, Su Jingzhen's requirements for it are not high, and there are no obvious mistakes in it, plus this also meets his original requirements, so he immediately agreed to the production of this version of the advertisement, and asked Andy Landis to edit the version of the corresponding time as soon as possible.

"Cousin, the advertisement is done, how is the price survey of the Walkman going over there?" In the evening, Su Jingzhen dialed Yuan Guanghua's phone.

"Jingzhen, do you have a low positioning of our Walkman? I didn't think it before, but now when I go to the market to investigate, the cheapest metal shell Walkman will cost more than 1,000 for any one, and the Sony one will cost more than 2,000. Yuan Guanghua began to complain at the window, but he forgot that at that time, he also felt that his walkman with JVC technology could not be sold at a price.

"Hehe, who said it would be good to sell it for four hundred?" Su Jingzhen said with a smile.

"Didn't I know it at the time, but now that I look at it, this mid-to-high-end market is really profitable. Yuan Guanghua didn't expect that the cassette walkman could be sold at such a price, which was comparable to an ordinary CD walkman.

"How about you say we sell 6991?" Su Jingzhen said the price in his mind.

"It's so cheap, you can sell it for eight, nine, nine. Yuan Guanghua felt that the pricing seemed to be a bit low at this time.

"This price is not good to ship, how to say it, there is no market impact, and you think, our Walkman does not have a charger, and customers need to buy the battery themselves, and there is only one earphone for accessories. ”

"But isn't the outer packaging very luxurious now, how can it be simple?" Yuan Guanghua investigated a lot of Walkman brands, and also had a certain understanding of the current packaging of the Walkman.

"Aren't we a production line for organic boxes, find some tinplate, directly stamp a box out, and put a high-density sponge pad inside, the cost should not be expensive. Su Jingzhen thought that many consumer electronics will be packaged like this in the future, and he has long thought about how to do it.

"I don't know if the market will accept it. Yuan Guanghua didn't know the bottom of his heart.

"Try it with advertising first, see how many people come to the door, and then let's find someone to decorate those stores in first-tier cities, we will open a chain of electrical boutiques, mainly selling foreign high-end electronic products, and try to establish channels first. "Su Jingzhen invests in physical shops mainly for several reasons, first of all, in the next 20 years, in the prosperous commercial section, there is a lot of room for appreciation of those shops.

Then, he also needs to build his own sales force, and in the future, at least all provincial capitals in the country must have such a storefront.

In the end, it is to prepare for the future, so that you will not completely rely on agent sales if you have a channel in your hands, and you can at least come up with some data in the bargaining, so as not to be deceived.

"Buy, not only do we have to buy, Xiuxia's garment factory also needs such an exhibition hall, so now they are all people in the same team, doing two brands. Yuan Guanghua is quite in favor of this, because in his cognition, buying a shop is definitely a money-making thing, just look at the rental prices of commercial shops in Mong Kok, Tsim Sha Tsui, and Causeway Bay in Hong Kong.

"In addition, you have to negotiate with ATV or TVB about advertising broadcasting, and it is best to go to the provincial TV station, we don't make it too big in the first step, and open up the market in Nanyue first. "Su Jingzhen didn't do the advertising to CCTV for the first time, this is because the Walkman is indeed a high-consumption thing compared to this era, and his channels have not been rolled out, and selling advertisements all over the country is completely useless in many places, and it is safer to do it step by step.

However, when the repeater goes on the market, he may do the advertising to CCTV, after all, the market he faces is different.

"It's best to find Guangzong for this matter, his connections in Hong Kong are much stronger than mine, and he may be able to negotiate a cheap price. Yuan Guanghua threw the matter on Yuan Guangzong's head without hesitation, how could he be busy with so many things on his side?

"That's okay, anyway, now that you're in charge of the country, I'll just study obediently. Su Jingzhen heard that his cousin had all agreed, and he began to joke in a happy mood.

"Fuck off, you kid is getting bigger and bigger now, I didn't think there would be so many things when I first wanted to do physical business, you kid made it out. Yuan Guanghua was angry in an instant, this little bastard's family of three is not uneasy, not to mention Su Jingzhen, just say that his cousin is like this now.

The market for cheap clothes is getting bigger and bigger, the consumption of this kind of fast-moving consumer goods is very large, and the price is cheap, it is easy to do the quantity, and the quantity of what will become extremely troublesome.

Su Jingzhen hung up the phone with a smile, in fact, he understood the thoughts of his parents and cousin's generation, and finally had his own business, how could it be too troublesome? Besides, isn't it possible to invite people, now is not ten years ago, the era when you would be imprisoned if you invited more than eight people, how much is it now, as long as you can afford it.

"Sue, this is a joint patent document made from your patent for "Bad Block Management Methods for Storage Devices" plus seven similar patents found in the sales patent company, and you can ask the Citi people to go to SanDisk to negotiate the acquisition of equity. Joanna dragged her tired body back home, threw the document bag in her hand to Su Jingzhen when she entered the door, and sat on the sofa by herself, looking tired.

SanDisk's first public offering is almost underway, right? )