Chapter 192: Advertisement Broadcast
Su Jingzhen handed over part of the copy of the patent document to Citigroup, and then signed the authorization document, asking them to negotiate with SanDisk to acquire some shares before listing, and Su Jingzhen also deliberately told that the primary goal is to invest in SanDisk, if not, then acquire part of the original shares, and then not the public shares. Pen % fun % Pavilion www.biquge.info
Citi's investment manager told him that it would be very difficult to invest in SanDisk because the average founder would not give up management of his company, and having an independent shareholder would be more dangerous, especially before going public.
Su Jingzhen's answer is also very simple, try to talk about it, if the other party can agree to invest, but is afraid of losing the right to manage, then negotiate face-to-face with the other party, and he will explain it face-to-face.
Throwing the matter to Citi, Su Jingzhen didn't care, it wasn't that he didn't want to take care of it or didn't want to come to the door in person, but his current identity was not suitable, he was just a college student from NYU, who rashly ran to someone else's company and told the founder that he was going to make a financing offer, and it was already very polite for others not to kick him out of the door directly.
SanDisk has now completed the first three rounds of financing, and there must be a certain amount of money in hand, that is to say, they are not short of small money now, what they lack is big money, which is the financing that can make the founder become a billionaire, and listing is the best way, Su Jingzhen does not have so much money, and there is no channel to go public, so it is strange that others can take care of him.
But Citibank is different, it is one of the promoters of SanDisk's listing, and it is also a distributor of stocks, so it is very easy to negotiate with the founders of SanDisk through their channels, and no matter how bad it is, you can apply for as many shares of public shares as possible.
Putting down this matter, Su Jingzhen continued to worry about the Walkman, Yuan Guangzong quickly negotiated with TVB for advertising, which will be broadcast in prime time at nine o'clock in the evening, but the advertising cost is not high, the TV series is divided into four sections, and the advertisement is inserted in the middle, the price per second is 2,000 Hong Kong dollars, five seconds is 10,000, and four sessions is 40,000.
This is the internal price, Yuan Guangzong got four percent of the market price, if he was an agent, he would be able to earn Su Jingzhen more than 100,000 Hong Kong dollars, of course, Yuan Guangzong would not care about this money, and he would not bend down to earn it.
At this time, although TVB cannot be directly landed in the mainland, residents near the window can receive its signal, and even in Tongguan Town, and because of the common language, most of the regional TV stations in Nanyue will record and broadcast its programs, the fastest one can be broadcast the next day, and the slow one may be every other week, no matter what, the coverage rate of its program in the southern Guangdong region is very high.
The price of the provincial TV station is relatively much lower, the same is 40,000 yuan, and you can only have five seconds of advertising time in Hong Kong, and it is 30 seconds directly in the provincial TV station.
According to the calculation of 20 episodes of a TVB TV series, the total advertising cost in Hong Kong needs 800,000 yuan, and in the provincial capital, Yuan Guangzong directly won the broadcast rights for a month, and the cost is 1.2 million.
The product has not yet been listed, and the advertising cost of TV alone has reached two million, if the Walkman is not popular in the market, it can be directly announced by ordinary electronic product manufacturers, but fortunately, Su Jingzhen They have money and can afford to squander.
"Oh, why is it an advertisement again? It's annoying, the most annoying thing is that there is an advertisement halfway through chasing TV series. In Meihua Village, the provincial capital, in an old-fashioned apartment building, a family of all ages is watching TV.
"Huh, is this the U.S. imperialism? Isn't this the Empire State Building?" Listening to the melodious sound of a guitar on the TV, a shot overlooking the most prosperous area of New York appeared in front of the audience.
The mother in a large family was going to change the channel, but she was robbed of the remote control by her own daughter, and her daughter Lei Lei is the age when she is full of longing for the foreign world, and she found that there were foreign pictures on TV, and she couldn't help but want to watch it.
"Ah, they also make buses, but there are so few people on their buses, unlike us who are crowded to death every day. The girl looked at the edited advertisement, and the American imperialist girl in the picture was in the bus to the library.
"Hey, is this silver Walkman a popular thing in the United States now? Why is it so backward, we all have a disc Walkman, what is this place? Wow...... It's actually a library, so big, much grander than the Zhongshan Library. ”
"Oh, this is an advertisement, is this this cassette Walkman for sale?" Lei Lei was a little curious.
A series of four TV series,Commercials have also come out four times.,Completely aroused the girl's mind.,It seems that this Walkman is also good.,At least your previous cassette can be used.,And it's smaller than the CD Walkman.。
It's a pity that this is a Hong Kong TV program, so such imported products should only be bought in Hong Kong, right?
"Mom, when are you going to Hong Kong? See how much this Walkman is, can you buy it for me if it's cheap?"
"I have to go to work, I don't have time, didn't I buy one for you before? Now I buy it again?" The mother took the remote control and began to turn the table indiscriminately, to see what other dramas could be chased, but she refused to agree to her daughter's request.
Most of the people who can live in the old-style apartment buildings in Meihua Village are government workers, and Lei Lei's parents are the same, so the price of the Walkman is actually nothing, but in order to cultivate their daughter's correct consumption concept, the couple will not buy some expensive consumer goods for her at will.
"Mom, the last time you bought that one was domestic, this one is from the United States, and you see how beautiful the appearance is, the old one is black and not slippery, I don't like it, at most I got a good score in the final exam, and you will reward me as a prize?"
"I've been really busy lately, and I don't have time to go to Hong Kong, so you can ask your dad if he has time. The mother seemed to be a little overwhelmed, and immediately transferred the fire to her husband.
"Hong Kong definitely doesn't have time to go, and I have to apply for a two-way permit, which is very troublesome, I'll see if my colleagues in the unit have gone to the window, and I'll help you find it when the time comes." The father didn't have time to go, but he agreed to his daughter's request.
This kind of scene is repeated on this night, and these people may choose to see it first, not necessarily buy it, but they also have a slight impression of this Walkman with a silver all-metal body, and they are also slightly familiar with the Star logo that appears at the end of the advertisement.
Celestial stars quietly appeared in front of the audience.
Author: First double update of 4,000 words, tomorrow should be able to resume normal updates, and the plot will be accelerated.
Momoda...... (To be continued.) )