Chapter 137: Planning Meetings
Xiao Jing's snail-like speed was not criticized by Luo Yangyang, and Luo Yangyang, the sales manager, had a very clear attitude towards Xiao Jing.
I don't dare to offend you, but can I offer you like a god statue?
So no matter what Xiao Jing does, Luo Yangyang will not criticize him for a word.
This kind of taste is actually not much better than being suppressed.
Colleagues are indifferent, leaders herd sheep, although Xiao Jing doesn't care, but Li Jiaxin can't stand it.
She and Lin Xi were also regarded by Luo Yangyang as objects whose status was unknown and would not be provoked for the time being.
The three of them were forced into a small organization.
Luo Yangyang didn't let Xiao Jing and Li Jiaxin receive customers, so they hung there.
The two of them had only been there for two days, and they were not sure of receiving customers, so they seemed to have nothing to do.
Xiao Jing was very helpless, Luo Yangyang's strategy of offering to the Bodhisattva made him have nowhere to go, and he couldn't find a reason to be angry.
There was no way, Xiao Jing had to be self-reliant, listening to others when they were receiving customers, and taking Li Jiaxin around the project when she was fine.
If Lin Xi is free, then it is three people together.
He was like a curious baby, looking at him everywhere and asking a few questions everywhere.
Lin Xi is busy with her own affairs for a day, after all, there are still differences between the planning and sales systems, she is busy sorting out the preliminary information, busy holding meetings with advertising companies, and busy meeting with various media.
Seeing the two of them who had nothing to do that morning, Lin Xi called them to participate in the planning meeting together.
Anyway, being idle is idle, and Luo Yangyang doesn't care, so the two of them swaggered to attend the promotion planning meeting.
The first time she saw the promotion case taken out by the advertising company, Xiao Jing was almost blinded.
Look at what other people's PPT materials are doing!
Thinking about her messy research report again, Xiao Jing only felt blushing.
An important job for an advertising agency is to sell ideas, and selling ideas must be reflected in a brilliant report.
If you don't have a good look, who cares about you?
Xiao Jing was a little fascinated when she heard it, the people in the advertising agency are really active in thinking, their eloquence is really good, and they can be said to be alive if they are dead.
Obviously it is a very ordinary promotional sentence, he said from his previous life to this life, from the Eastern Hemisphere to the Western Hemisphere, which makes you feel that this sentence is absolutely amazing!
It's so good that you can't change a word, and you think it's a crime to change a word!
But Xiao Jing listened for a while, and gradually felt that there was something wrong.
He felt that these contents were too empty, and the advertising content was all about selling feelings, selling thoughts, and imagining future life dreams.
There was not a word of actual information about the product.
If you change it, ordinary people will definitely not dare to bring it up, because a rookie is not qualified to blame the master.
But Xiao Jing said it.
However, he seemed a little unconfident, and said very politely: "This boss, I want to ask, is it really good that there is no product information at all?"
The spitting middle-aged man's face turned black all of a sudden.
To be honest, if it weren't for the new planner who said he wanted to see the ad plan first, he wouldn't have wanted to talk about it at all.
Because project planners don't actually have the right to decide on the advertising plan, they are more of an execution-level job.
The real decision is in the hands of Zhang Yueling, and this report is ultimately reported by Zhang Yueling, and whether it is qualified or not can only be decided by the marketing boss.
Personally, he wanted to make a good impression on the new planner, so that the two sides could work together in the future.
As for why he spoke so passionately, it was because he was once again intoxicated by his own talent.
Seeing that the new planner Lin Xi is a little girl, this advertising master is actually very disapproving, and now there is a stunned young man who doesn't know what role he is, and he dares to jump out and give opinions? !
How many pounds and taels do you have, so you dare to give me advice?!
The advertising master didn't bird Xiao Jing at all, but just looked at Lin Xi suspiciously.
Lin Xi was a little helpless, she actually thought it was quite good, and this promotion case was already considered a first-class level.
But since Xiao Jing said it, she definitely can't dismantle the stage.
She had no choice but to say: "Since this colleague of mine raised this question, please explain it to Mr. Song." ”
The Mr. Song suppressed his anger and said: "This kid seems to have not been in the real estate industry for a long time before he asks such a ridiculous question. ”
"What does real estate sell?!is a way of life!"
"And what is Blue Lagoon?!is a high-end villa!"
"What do you need for a high-end villa?!
"You write a bunch of product information, what else can you style!?"
This advertising master is very high-pitched, logical, and quite seamless.
It's a pity that he met Xiao Jing.
Xiao Jing originally just asked casually, but this master was a little too domineering, which aroused Xiao Jing's competitiveness.
He wiped the spit on his face, damn it, this person was full of emotion, and he shot really far.
"Mr. Song has a point, but don't really think I don't understand anything, the purpose of advertising is to enhance the image of the product and stimulate the consumption desire of the target customers. ”
"This series of advertisements of yours has improved the image, but I really don't see where to stimulate the desire to consume?"
"What is the right door, open the window to see the lake, no area, no price, you can also put the photos of the villa in! Where does the customer's desire to consume come from?!"
It's not that Xiao Jing is already so knowledgeable, the first sentence is still according to Professor Wang Sizhi's training, and the second is his own opinion.
Mr. Song was so angry that he blew his beard and glared, and said angrily: "Area, price, that's a problem to be solved at the sales site, and there is no need for promotion to solve this problem." ”
"Advertising is art, do you know art?
Lin Xi saw that the two were about to pinch up, so he had to say: "In this way, Mr. Song, don't worry, Xiao Jing is just making a suggestion." ”
After listening to Xiao Jing's words, she felt that there was some truth in her heart, but she couldn't specifically judge whether it was right or wrong.
Because the painting style of villa projects on the market is almost like this.
It seems that whoever mentions product information will appear to be at a lower price.
It takes a lot of courage to break this convention.
But this Song is always not too narrow-minded, but he just makes some suggestions, can he use such a thunderstorm?
Xiao Jing saw the appearance of this Mr. Song, and her heart seemed to be really none of her business, so she said: "Don't be excited, just discuss, discuss." ”
In Xiao Jing's mind, this was just a small episode, and after the meeting, he forgot about it.
In the afternoon, when he was about to take Li Jiaxin around again, he was stopped by Luo Yangyang.
"Xiao Jing, don't go around this afternoon, just in the sales department, I'll give you two training. ”
Xiao Jing felt strange in her heart, except for the first day of coming, Luo Yangyang briefly explained some precautions, and began to herd sheep all the time.
What kind of wind is blowing today?
However, Manager Luo is willing to train, and Xiao Jing will never object.
Soon, Xiao Jing knew what kind of wind was blowing, because Zhang Yueling was here.
Zhang Yueling was in a good mood because she gradually took control of the marketing center, and the whole person seemed to be even more energetic and aura.