"Let's Talk" was filmed in the centennial lecture hall of Jingcheng University. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Those who have been here before include Wang Qi of New Wolf Network, Ma Tengyun of QQ, Li Zhiqiang of Creative Media, etc., all of whom are domestic business celebrities.

Interestingly, among the speakers in the previous issues, Ma Tengyun and Li Zhiqiang did not mention Ye Qiu in their speeches, which led to the fact that many people were looking forward to the opening of Ye Qiu, a legendary figure.

Two lives, although Ye Qiu also went to college, but it is just an ordinary second university, in this life, it is only a high school graduate, Jingcheng University, as one of the top institutions of higher learning in China, is in the Centennial Lecture Hall, a very historic auditorium, facing the top students of Jingcheng University, taking an open class, Ye Qiu said that it was not a lie.

Before participating in "Let's Talk", Ye Qiu made some preparations very seriously, what do you want to talk about? How to talk about it is good, it is all something that Ye Qiu has to consider.

The host of "Let's Talk" is one of the popular hosts of CCTV, Chu Ning!

"Welcome everyone to watch, China's first youth open class, "Let's Talk", I am the host Chu Ning!"

"The guest speaker we invited today is more special, among the guests in the previous issues, his name has been mentioned many times, he is the year of the weak crown, the name of the creative master, Ye Qiu!"

There was a round of applause from the audience. For Ye Qiu, this person who has not gone to college, who is the same age as them, but is very legendary, everyone is still very curious.

Ye Qiu walked onto the podium, or the stage.

"Hello to all the students of Jingcheng University!"

There was another round of warm applause from the audience, it was not the first time Ye Qiu had faced such an occasion, but he was still a little nervous in his heart, after all, compared to the previous lecture at Jiangnan University, here, the auditorium was larger, the audience was larger, and there was a camera facing all the time.

Ye Qiu took a deep breath and then began to speak: "Everyone has proven that they are different and unique from the moment they are born and come to this world. ”

"Because when we came into this world, it was a victory, because we had beaten hundreds of millions of competitors before that."

Ye Qiu's words fell, and this time, the students of Jingcheng University in the audience quickly reacted, and a burst of laughter rang out.

"I didn't go to college, but I was able to stand on this stage and speak, don't you think it's a little strange?"

"Some people on the Internet say that elementary school students, junior high school students, and high school students have become big bosses, and college students work part-time to prove that reading is useless, but in fact, what about it?"

"Many people only see those who succeed, but they don't see those who can only do hard work and work hard every day because they have no education, and in the end they can't even solve the problem of food and clothing."

"In my opinion, people who say that reading is useless are actually making excuses or footnotes for themselves who can't read well or haven't read books, even if they are successful people and entrepreneurs, if they really think that reading is useless, then why, when their companies recruit, they often choose professional readers?"

……

In fact, it was really a big problem for him to let Ye Qiu give a speech, so Ye Qiu was really not good at talking about big things, so after talking about the topic of "reading is useful or not", Ye Qiu began to turn to creativity, advertising and marketing, and so on.

It was time for the student representatives to ask questions.

A fourth-year student representative from Beijing University asked, "Mr. Ye, you are known as a creative master, and they all say that you are unparalleled in creativity, so how did these ideas come about?" How do you come up with these ideas? ”

"Inspiration comes from life, and creativity can't be imagined out of thin air, I don't know about others, but my own creativity can find a source."

"I don't know if you usually go shopping and encounter the embarrassing situation of not being able to find a public toilet?" Ye Qiu asked with a smile.

"I've met it! At that time, I was in a hurry, but because I didn't go to the pedestrian street often, I couldn't find a public toilet, so I had to find a restaurant and go to the bathroom. ”

"What did you think of from this matter?"

The students in the audience looked at me one by one, and I looked at you, but they were all at a loss, I don't know what Ye Qiu was going to say when he suddenly talked about finding a bathroom?

However, at the same time, it also made them curious, is it also associated with finding a bathroom?

"A lot of times, we go to a restaurant to eat and use the restroom in the restaurant, which is a matter of course, but if we just go to a restaurant just to go to the restroom, do you think the restaurant will stop it?" Ye Qiu asked again.

"If I were a restaurant person, I think I would definitely stop it, after all, if I didn't stop it, anyone could use the restroom in the restaurant, it would definitely increase the operating costs, and if everyone did it, it would definitely affect the day-to-day operation." A student at Jingcheng University said.

Ye Qiu said noncommittally: "As an advertiser, looking at this problem from the perspective of brand management, don't you actually think that this is a kind of marketing that uses group influence without human participation? ”

"First of all, let's analyze the phenomenon of toilets in a restaurant from the perspective of our consumers.

When I wanted to enter the toilet of this restaurant, I wanted to go to a nearby restaurant of the same type, but I only heard that the bathroom in this restaurant is a "public toilet", and the conditions inside are not bad (the cleaning is like the living room, there is free paper, and hand sanitizer with the scent of flowers, etc.), the staff will never stop me, I have not heard of another restaurant is like this, so I walked a few more steps to the door of this restaurant.

Standing at the door of this restaurant, will we subconsciously still think about whether I should order a Coke or consume something before we have a reason to go in and "go wild". However, if I really ordered Coke and went to the toilet after drinking, I was afraid that my bladder would not be so strong, so I went in with vigilance and curiosity. Of course, if the process is unimpeded.

This behavior is the role of group influence, or from the perspective of Chinese culture, it is called group identity. If a restaurant builds its reputation for serving the people on the basis of word of mouth in its "public toilets"! Can it be regarded as a means of word-of-mouth marketing to enhance brand reputation?

secondly, it generally casts a net to attract potential consumers; Invisible collection net, net qualified and effective market, can eat and want to eat and have the ability to buy the group. Potential consumers, i.e., groups of people who are interested in the restaurant's food and beverages. Most of the people who enter the toilet of the restaurant know the content of its business, or some people who are interested in its food, only then do they understand that there is a "public toilet" there.

Of course, as an uninformed, entering its business premises will at least create a sense of curiosity about it and lay the foundation for the next consumer experience. ”

So, at this time, do you still think that restaurants should stop this kind of behavior? (To be continued.) )