Chapter 187: Decoding the Chip
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In fact, if you want to make a copycat version of VCD you don't need to be so troublesome, although it is in ninety-five years, but the electronic industry chain near Huaqiangbei has been basically complete, and many functional modules can be directly customized and purchased.
The circuit board in a VCD is not complicated, but it is one more VCD decoder board than the CD machine, so after the VCD blowout in 96 years, there will be so many VCD machines on the market, in fact, many of them are directly transformed from CD machines, which is a relatively novel concept at that time, called "CD+V".
And why did Su Jingzhen make things so complicated? The main reason for this is that he has his own production line, and he can also pull up a research team, with such convenient conditions, it would be too wasteful to not design a machine that is different from most products on the market.
Based on this thinking, Su Jingzhen first found the contact information of Scober Microsystems, and then asked Joanna to send a business inquiry letter in the name of Tuolian, asking about the authorization of the decoding chip.
Scober, the company that co-invented VCD with Dr. Jiang, is itself a supplier of digital video compression, transmission, and decompression semiconductor solutions, so it has always been very welcome to license this thing.
After getting Scooper's reply, Su Jingzhen found Michelle and asked her to help find a professional manager, and then Joanna sent her to supervise, and successfully formed a temporary negotiation team and set off for California to discuss the licensing of chip manufacturing.
When the shape design and circuit diagram design were completed, Joanna also replied to Su Jingzhen, and the preliminary licensing negotiations have come to an end.
The price of 2.0 has doubled, reaching fifteen US dollars, this is only a technical license, excluding the production cost of the chip, the buyer needs to organize the production of the corresponding chip, if Scooper provides the chip, then the price is as high as eighty US dollars a piece, converted into a soft sister coin is close to 700 yuan a piece, no wonder the price of VCD was so expensive when it was first launched, just a chip accounted for one-fifth of the cost.
Originally, Su Jingzhen just wanted to buy hundreds of thousands of copies of the technology license of the chip, but now that the price is so expensive, he has some other ideas, a phone call to Joanna, asking her to increase the share of chips to one million, let her try Scober's bottom line there, and then Su Jingzhen took Nancy himself and went straight to Los Angeles.
"Teacher Meng, it's been a long time. At Stanford, Su Jingzhen found Ms. Meng directly.
"Su, just got off the plane and came over directly, don't you need to rest for a while?" Ms. Meng just got married, and she is on her honeymoon with her British husband, her face is very good, and because of her happy life, her mood is also so good that she explodes, and she doesn't have too much disgust with Su Jingzhen's sudden visit.
"There is an urgent matter, and I didn't know it clearly on the phone before, so I specially explained that this is my classmate and my assistant, named Nancy. Su Jingzhen made a long story short, and introduced Nancy to Ms. Meng by the way.
This is a professor in the Department of Mechanical and Electrical Engineering at Stanford, Ms. Meng. ”
Ms. Meng shook hands with Hei Mei very kindly, and after inviting everyone to sit down, she began to ask Su Jingzhen: "You said on the phone that you were looking for a manufacturer that manufactures chips? Is it for the laboratory? or something else?"
"It's not for the laboratory, if it's just that, there is also equipment from the NYU Engineering Institute that can make it, I want a large number ......of it, and make it into a product," Su Jingzhen took a sip of the oolong tea brewed by Ms. Meng and began to explain the purpose of his visit this time.
"Can you come to me, are you looking for a manufacturer in Taiwan?" Ms. Meng frowned, she knew that Su Jingzhen had been coming to the United States for almost a year, if he didn't know that it was impossible for the semiconductor manufacturing company on the side of the United States, then what was the purpose of finding himself?
"Of course not, I know that there are many semiconductor packaging and manufacturing companies in Taiwan, but this is not the reason why I came to you, I mainly imagine that you want to ask for advice, if you want to find a manufacturer on the side of the US imperialists, then which one is the best to find?" Su Jingzhen hurriedly refused, he didn't want to deal with people in Taiwan.
"Deyi, Intel and IBM both have production departments, and you can find them if you want to make chips. Ms. Meng didn't quite understand what Su Jingzhen said a lot, so she directly gave the world's most well-known semiconductor manufacturers.
"It's too expensive, I will make a large quantity, and they themselves have their own products, I don't know if there is a production line left. Su Jingzhen spread his hands and told Ms. Meng that he would ask for a lot of chips.
"How much do you have? I can't help you, I don't really know much about that. "Ms. Meng's major is not this, so it's normal to not understand.
Su Jingzhen was a little disappointed, he thought that Ms. Meng would know more about Silicon Valley companies, but this can't be blamed on others, he came here without explaining it, so he smiled and said to Ms. Meng: "It's okay, I'll just look for it myself." ”
After saying goodbye to Ms. Meng and leaving Stanford, Nancy asked Su Jingzhen very strangely: "You came here from the East Coast all the way to talk like this for a while?"
Su Jingzhen shook his head, he really came to chat and mix faces, it has been ninety-five years now, I don't know if the project that Ms. Meng wants to study has started, but he doesn't dare to ask head-on, if the project starts, he will think about how to invest in it.
"IBM and Intel don't think about it, why don't you go to Texas Instruments and ask?"
"Deyi itself also has a lot of products, I don't know if I can pull out the production line to make your decoder, so I think you don't have to go to these top chip manufacturing companies, there will be surprises if you find the second-class ones. Nancy flipped through the information in her hand and felt that she still had to remind her boss.
"You make a list first, and then call one by one and ask, and I'll call Adams over and work with you. Su Jingzhen nodded, this is also a way.
Nancy glanced at her classmates and wondered what she had come all the way to Los Angeles for?
"I know you want to ask why, in fact, I mainly want to be able to meet Joanna at any time if I am here, so that the staff on both sides can communicate with each other, and even arrange for someone from Joanna's side to help with some things. When Su Jingzhen saw Nancy's strange eyes, she knew what she was thinking.
In fact, this is not to blame Nancy, if it is really simply to understand the quotations of those factories, then direct telephone contact is enough, and it is common practice to meet and discuss when the negotiation is almost over.
Nancy thought about it, this is also, Scottber is in California, and it is indeed more convenient to stay in Los Angeles, after all, if there is an emergency, it will take more time to come from New York.
"Okay then, I'll call the chip manufacturing companies. Nancy spread her hands, and when she faced a boss like Su Jingzhen, she had no tricks.
Although there was no good news on Ms. Meng's side, Joanna's side had frequent good news, Joanna was very smart, she did not raise the authorization requirement to one million at once, but gradually increased, pushing the pressure on Scottber.
At the time of 600,000 pieces, Scooper had already reduced the price, and the price was 12 US dollars.
By the time the number had increased to 800,000, the price had dropped to $10.
But this is far from enough, you must know that even if it is ten US dollars, if you make 800,000 pieces, the cost of technology licensing is as high as 8 million, and the total investment when you invented VCD was only 16 million, and this figure already includes Wan Yan's production equipment.
Su Jingzhen is still talking about the decoding chip, but on the window side, the cassette walkman has entered the stage of trial production, because this is the least technical barrier, and the technology transferred by JVC can fully support this walkman with only simple functions.
"Tsk, the design in the U.S. is just not ordinary, you see how small this Walkman is, it's thinner than Sony's latest products. Yuan Guanghua and Su Guo were in the office in the factory, holding the first batch of products after coming off the production line.
"What about the trademark? You haven't discussed what this thing is called?" Zhang Hong on the side also held this all-metal body walkman, but he couldn't find the trademark after turning it over, so he asked curiously.
"Not yet, Jing Zhen said that he had asked the design company there to hurry up with a plan, but so far there has been no result. Yuan Guanghua shook his head and said with a wry smile.
"Is it so difficult to come up with a name?" Su Kuang didn't understand what his son was thinking.
"It's not difficult, but he said that he wanted to give a foreign name, and then translated it into Chinese to Xin, Da, and Ya, and the result was tangled in this. Yuan Guanghua also didn't understand Su Jingzhen's idea, so he couldn't say what he was entangled there.
"Hey, return the letter, Da, Ya, according to me, you see that the most expensive and best on the market now is Sony's Walkman, so just copy it, it's called Suo Ai, Sony plus Aihua, how simple. Zhang Hong doesn't have high requirements for specific names, and now he can come up with a name.
But is the name really good? (To be continued.) )