"Name? I haven't thought about it yet, the Walkman has been successfully trial-produced? Then give it to those close to you to try it out to see if there are any problems, and then the publicity plan will also begin, by the way, how is the cost controlled? After receiving a call from Yuan Guanghua, Su Jingzhen was very excited, because a product was finally offline. Pen, fun, and www.biquge.info

Yuan Guanghuada's call was originally to ask the question of the brand name, but the nephew said that he hadn't yet, so he was more depressed, when will this have to wait? You must know that the production can't always be put away, and the funds can only be recouped if they are sold, and the purchase order for raw materials is now being executed.

"The cost control is okay, after all, they are all old technologies, and there are quite a lot of parts supporting manufacturers around, and the cost of a Walkman is about 300 yuan.

However, if it is manufactured in large quantities, it should be able to be reduced, and if the plastic shell is used, I dare to guarantee that the cost can be controlled in the range of 200. ”

Yuan Guanghua actually didn't want to make such an expensive Walkman at first, you must know that an imported cassette walkman on the market now is only four or five hundred, unless it is Sony's flagship model, otherwise it will be within a thousand, but this is the sales price of the terminal, the factory price will definitely not be so high, and the ex-factory price of the Walkman sold for four or five hundred is likely to be only half of the final selling price.

And now the Walkman produced in their own factory, if it is in accordance with the common operating methods in the industry, the product is handed over to the agent to sell, then it must be left to the seller a certain profit, three hundred is the cost, this is the price that the factory does not make money, if you want to make money, then you must raise the price, if the factory is raised to four hundred, then the final price of this Walkman in the market or to reach eight hundred, or even more.

But this is not an imported product, purely domestic, but there has never been a domestic brand that can be sold at this price, it is only four or five hundred to die, and now a product of nearly 1,000 yuan suddenly appeared, although the appearance is very beautiful, but the function is extremely simple, so it can sell a thousand? Yuan Guanghua had no confidence in his heart.

"How many shops have you bought with that money from the stock market? Especially in the most prosperous commercial streets in first-tier cities. Su Jingzhen suddenly changed the topic again and asked where the money earned in the stock market went.

"The provincial capital is relatively close, and I have bought a card shop, but the price is very expensive, more than 20 square meters of shop, it cost about three million, and the rest are still under investigation." Yuan Guanghua replied in a muffled voice, he was a little confused about Su Jingzhen's business methods.

"Our Walkman does not expect to achieve anything in the low-end market, we can only go to the high-end market to try the water, so in addition to the general agent sales system, we must also have our own channels, to have an exhibition hall, which is the same routine as my mother's own brand of clothing, just do it according to that set, set aside tens of millions, and buy shops in the imperial capital, magic capital, window and provincial capital."

"Since you mentioned this problem last time, we have already started to do it, but it is difficult to find shops to sell for a while, and there are many leases." Yuan Guanghua thought about it, and explained the incident in more detail to his nephew.

I've been running VCD technology licensing and chip manufacturing for a while, and if it comes down, our costs will drop, and we will have an advantage in competing with VCD manufacturers in the market. Su Jingzhen also reported on his work, indicating that he did not spend time in the United States.

However, the brand name is a matter of urgency, and after ending the phone call with Yuan Guanghua, Su Jingzhen called Victoria and asked if the advertising company's design plan had been completed.

For the Walkman, or the product name of all the products in the future, Su Jingzhen actually has a belly case, Tianxing, Polaris, Zhongxing, he thought about it, and later decided to choose "Tianxing" as the brand name, as for the logo, it directly chose a five-pointed star as the main core of the design scheme, so when the Walkman is listed, it is likely to use the name of the Tianxing brand Walkman.

The information fed back by Victoria is okay, the advertising plan is on the node, and a preliminary plan can be come out in less than three days, Su Jingzhen should have enough time to rush back to New York, and he can see it as soon as the plan comes out.

"Sue, ADI can help us OEM, and their price is also the lowest." In the temporary office of the hotel, Nancy put down the phone and reported to Su Jingzhen about her work achievements in the past two days.

“adi？” Su Jingzhen blinked, and couldn't remember what kind of company this was for a while.

"Analogdevices, Inc. Analog Devices, Inc." Nancy saw his confused look, so she took the initiative to remind him.

Su Jingzhen still didn't remember that the information of this company had never appeared in his memory.

"The main business scope of the NASDAQ listed companies is data conversion and signal processing technology, but they also have wafer fabs that can manufacture semiconductor integrated circuits." Nancy began to slowly explain the company's information to Su Jingzhen.

"What's the price?" Su Jingzhen is most concerned about the price.

"It is only willing to accept OEM orders of more than one million pieces, and I roughly talked about the technical requirements, and the price they gave was 70 US dollars a piece." Nancy has been working hard to communicate with those manufacturers in the past two days, but companies like IBM either don't accept OEM, or the price is too expensive, and some of the prices are directly over 100.

"Seventy, if Joanna's side ends up with ten US dollars, then the overall cost will be eighty dollars, and this is not counting some unpredictable expenses, which is a bit expensive." Su Jingzhen muttered in a low voice, and counted the cost one by one with his fingers.

In fact, this price is really not expensive, this year is not like the 21st century, the manufacturing technology of wafers has reached the limit of physics, at that time the technology to make the current chip that the yield rate can basically be guaranteed at more than 99.99, but the current technology is not good, the yield rate is a problem, wafer technology is also a problem, so the current chip basically has this price.

Of course, with the development of the times and the progress of science and technology, the price of this decoding chip will become cheaper and cheaper, and in the 21st century, it will only take a few dollars, or even not use, but not now.

"Let's hang first, meet up with Joanna, we'll talk about it again, and tomorrow is class, and we'll have to get back to New York tonight." Su Jingzhen is very satisfied with Nancy's work, but it all depends on whether Joanna's negotiations are successful.

If Joanna's side is unsuccessful and the price can't be suppressed, Su Jingzhen might as well buy ready-made chips directly in China, so that although the cost is difficult to control, the source of the chip is also controlled, and the number of manufactured products is also controlled by upstream chip manufacturers, but it is better to save effort and worry.

But how can there be a thing in this world that saves worry and effort and makes a lot of money? (To be continued.) )