Su Rui didn't expect that this kind of ice cream would give Shen Qing so much confidence. Pen, fun, pavilion www. biquge。 info

It seems that he still underestimated the value of this ice cream, and the business opportunities in it have far exceeded his estimates.

No wonder Shen Qing would say such confident words, times have changed, and now is no longer an era that only pursues food and clothing.

The world is progressing, the standard of living is also improving, filling the stomach is no longer people's only pursuit, delicious food, but also has become the persistence of many people.

How many people, for the sake of deliciousness, do not hesitate to pay the price, just to satisfy the taste buds.

In this environment, this extremely delicious ice cream, once it enters the market, why not set off a boom.

It can be said that as long as it is launched in the market, it will be a big hit, and with proper promotion, it is easy to become the favorite ice cream of consumers.

Therefore, Shen Qing said that he is sure that within ten years, the market share of this ice cream will reach 30%, in fact, he is not exaggerating at all, and even saying that the time is long, and there is no need to use it for ten years at all.

As long as there are enough resources to expand the scale of production, it is really impossible to increase the market share to 30 percent.

Of course, the premise is that the price of this ice cream is within the acceptable range of the vast majority of consumers.

If the price of ice cream is too high, it can only become a small product, and there is no way to become a mass commodity, and the market share will naturally not reach 30%.

Therefore, only when the price is reasonable, not sky-high, can we quickly occupy the market.

The market of ordinary people is the market with the greatest business opportunities, and an enterprise that only serves a small number of people cannot become a real large enterprise after all.

Regarding this point, Su Rui and Shen Qing both saw it very clearly, so all the products were taken into account by ordinary people, and the pricing was within the consumption level of ordinary families.

This pricing strategy has indeed allowed these products to quickly occupy the market, and the sales volume has increased very quickly.

"If you think there's a business opportunity for this ice cream, we're going to put it on the market. Su Rui made a decision.

Shen Qing nodded and said, "Well, but at present, several companies are not involved in the food industry, should we set up another company to specialize in the development of food." ”

"Okay, then set up another food company, which is also easy to manage. Su Rui agreed.

As a result, Life Group once again has one more subsidiary, a food company.

Since you have decided to set up a new company, it is natural to want a name, which is the first step.

After thinking for a while, Su Rui thought of a new name, which was Zhenxiang, and he said: "This newly established company is called Zhenxiang, Zhenxiang Food Company. ”

Zhenxiang Food Company is the name of a new company to be established in the future, a food-based company.

If nothing else, the first product launched by the food company is ice cream made from sweet fruits.

"Is this ice cream OEM or self-produced?" asked Shen Qing.

In this regard, Su Rui has already decided, he naturally wants Zhenxiang Food Company to control its own production plant, rather than asking a processing plant to produce, so he said: "We should build our own factory, and we can produce independently if we can do it independently, and try not to OEM production." ”

"Okay, I'll arrange it. Shen Qing made a note of this.

In the end, after the discussion between the two, it was decided to build a food factory in the life industrial park, which was mainly used to produce various ice creams in the early stage, which can be regarded as an ice cream factory, and at the same time, it must also have room for upgrades, and be ready to produce other foods in the future.

The investment amount of this food factory will reach 500 million yuan, the area will reach 200 acres, and the production capacity in the early stage will reach 300 tons of ice cream per day.

The production of 300 tons of ice cream per day is already a large ice cream factory, and the average ice cream factory has not reached this output, but it is common for factories with an output of 300 tons a month.

However, Su Rui and Shen Qing's decision to build such a large food factory also shows that they have great confidence in ice cream.

Otherwise, they wouldn't have decided to invest so much money and start building such a large factory when the company was still in its infancy.

For this factory, Su Rui is built with the highest standards, in order to achieve safe production, to ensure that the food produced can be eaten with confidence.

After the program was launched, Shen Qing also collected some market research on ice cream.

Not long after Su Rui returned home from the company, he received a market statistics report from Shen Qing, all of which were related to ice cream.

For ice cream, he attaches great importance to it, which has the potential to become the main source of gaining faith points, so naturally he will not take it lightly.

Therefore, after receiving this statistical report, Su Rui began to read it carefully.

In 2014, global ice cream sales exceeded $410 billion for the first time, and the sales of ice cream alone reached $100 billion.

The $100 billion market has contributed nearly a quarter of the ice cream market, with sales reaching $22.8 billion, surpassing the $22.4 billion in the United States, making it the largest ice cream market in the world and the world's largest ice cream market.

According to statistics, Zhenguo accounts for one-third of the ice cream consumption in the whole world, and its consumption has reached 11.8 billion liters, while the ice cream consumption in the United States is 116 liters.

In 2015, U.S. ice cream sales are expected to reach $22.8 billion, while the Zhenguo market is still in a period of rapid growth, and its ice cream sales will reach $25.2 billion as disposable income continues to increase.

Of course, Zhenguo's ice cream sales and consumption are more than the United States, but the United States is still one of the most ice-loving countries, with an annual per capita consumption of 18.4 liters of ice cream, while Zhenguo's per capita consumption is only a quarter of that of the United States, mainly because the population is several times more than that of the United States, which surpasses the United States in terms of total volume.

The per capita consumption of Zhenguo is lower than that of the United States, which also shows that Zhenguo's ice cream market will have a lot of room for improvement.

For example, the U.S. market has only grown by 5.6% in the past five years, while the Zhenguo market has grown by more than 54%, which also shows that the latter has a lot of room for improvement to have such a disparity in growth rate.

With the country's population, if the per capita consumption of ice cream reaches the level of the United States, the total amount will exceed that of the United States by several times, and the same is true for sales and consumption.

Even if the per capita consumption of ice cream in Zhenguo is only half that of the United States, the total amount will be more than twice as much.

With a population of 2.8 billion, more than four times the population of the United States, there will naturally be a larger market, and it has become the main market that major companies are desperately striving for.