Chapter 610: The Only Bottleneck
After reading the plan, Su Rui had already decided to acquire. Pen | fun | pavilion www. biquge。 info
Without him, the main reason is that Zhenxiang Food Company really needs to increase its production capacity so that it can continue to develop.
At present, the bottleneck of the development of Zhenxiang Food Company is mainly the problem of insufficient product capacity, and there is no other problem, which means that as long as this problem is solved, the future development will be smooth.
It can be said that after the production capacity of Zhenxiang Food Company is increased, it can ensure that the performance and market share will increase simultaneously.
It is precisely because of this that Su Rui decided to acquire this ice cream factory, which is to increase the production capacity of Zhenxiang Food Company in the fastest time, and there is no time to wait for the production base to be put into operation.
For Zhenxiang Foods, time is the most precious, and there is not much time to waste.
If you don't hurry up, it is equivalent to wasting the opportunity for rapid development, and it is also a development opportunity that other peers dream of, and it is also an opportunity to catch up with many big brands of ice cream.
Such an opportunity should not be missed by Zhenxiang Food Company, and Su Rui will naturally support it.
This time, Shen Qing's plan is prepared in such detail that he can't find any problems, so there is no reason to stop it, and it is logical to pass it.
In fact, Su Rui is still very surprised by the development speed of Zhenxiang Food Company.
Each piece of data made him a little dumbfounded and unimaginable, which he had never thought about before.
The birth of Zhenxiang Ice Cream can be said to be contributed by Su Rui, because the predecessor of Zhenxiang Ice Cream was made by him, and it is not an exaggeration to say that it is the father of Zhenxiang Ice Cream.
Therefore, he is very familiar with Zhenxiang Ice Cream, and he is also very aware of the charm of Zhenxiang Ice Cream.
Such a delicious ice cream is irresistible to ordinary people, and after eating it once, people will never forget the taste and want to eat it again.
Therefore, Su Rui believed from the beginning that Zhenxiang Ice Cream would definitely sell very well after it was launched, which is unquestionable.
It's just that Zhenxiang Ice Cream has a higher positioning, and its price is a little more expensive than other popular ice creams, which makes him think that the sales of Zhenxiang Ice Cream will be higher and higher, but it should not be possible to reach the limit of production capacity so quickly.
According to Su Rui's estimate, the high price of Zhenxiang ice cream will make consumers hesitate, and many consumers may be reluctant to buy it because of the high price.
This time, he believes that Zhenxiang ice cream needs a period of operation before it will slowly be accepted by consumers, and the sales volume will slowly increase, and it is impossible to reach a high sales volume in a short time, and the daily production capacity of 100 tons should take a long time for the market to digest.
But what I didn't expect was that Zhenxiang Ice Cream had such a good sales performance when it was just launched.
At the same time, in such a short period of time, its daily sales have increased to 1.2 million, and there is a shortage of supply in the market, which is still the sales channel has not been fully rolled out, and in many areas can not buy Zhenxiang ice cream, there is already such a good production capacity, so that the production capacity of the ice cream factory can not keep up with the speed of development.
Su Rui was surprised that the ice cream factory would reach its production limit so quickly and could not meet the market demand, which he had not expected before.
It can be said that the development speed of Zhenxiang Ice Cream has indeed exceeded his expectations, and he never expected such a good sales performance before, which surprised him.
It seems that Su Rui underestimated foodies, such a delicious ice cream, even if the price is doubled, there will be many people who want to buy it, not to mention the current price, it is not unacceptably high, although it is a little expensive, but it is still within the consumption level of many people, and foodies will naturally not miss it.
When a person has eaten Zhen Xiang Ice Cream, in addition to continuing to buy Zhen Xiang Ice Cream, it is certain that they will also accept Zhen Xiang Ice Cream to relatives and friends.
This time, the popularity of Zhenxiang Ice Cream will naturally be higher and higher, and more and more foodies will know Zhenxiang Ice Cream, with the charm of Zhenxiang Ice Cream, the sales volume is naturally not low, and the current development speed can only be regarded as average, not so incredible.
Due to the underestimation of Zhenxiang Ice Cream, Zhenxiang Food Company is somewhat insufficient in preparation for production capacity, and there is no way to wait for the ice cream production base to be put into production.
Only the acquisition of another ice-cream factory can solve the current urgent need.
Because of this, Su Rui decided to buy the ice cream factory proposed by Shen Qing in order to solve the problem of Zhenxiang Food Company immediately.
Regarding the acquisition of the ice cream factory and the solution of the production capacity problem, he decided to hand it over to Shen Qing, and she would be responsible for the acquisition and integration of the ice cream factory, so that it could be put into use as soon as possible.
Therefore, Su Rui not only immediately approved the plan, but also immediately notified Shen Qing, so that this matter could be completed more quickly, so that he would not waste too much time here.
If the acquisition goes through, Zhenxiang Foods will have a daily production capacity of 200 tons, which is equivalent to producing 2.5 million ice creams a day.
When the ice cream production base of Life Industrial Park is put into operation, the ice cream production capacity can reach as much as 500 tons, that is, 6.25 million ice creams. At that time, the scale of Zhenxiang Food Company is not small in the ice cream industry, and the same is true in the market, and its influence will increase a lot, and it can be regarded as a well-known brand.
The sales volume of 6.25 million ice creams a day is indeed very strong, because many brands cannot reach this sales, at least in a single ice cream, it is difficult to achieve this kind of sales, and some ice creams with higher prices can rarely reach this sales.
The most important thing is that with the selling price of Zhenxiang Ice Cream and the profit, if it can really achieve such a high sales volume, and can sell more than 6 million ice creams a day, then Zhenxiang Food Company will get a lot of benefits from this, the total income will be very high, and the profit will be very good.
Su Rui is very confident that the daily sales volume will reach more than 6 million, which is absolutely no problem, and it only takes time.
As long as there is enough time to develop, there is no problem at all, it can definitely be achieved.
Judging from Shen Qing's plan, she is fully prepared for this acquisition, and there is no problem in successfully completing the acquisition, and it can be completed in a short time, and it does not take too long.
The most important thing is that Shen Qing is sure that after the acquisition, she will immediately integrate the production capacity of the ice cream factory and achieve the production of Zhenxiang ice cream in the shortest possible time.
For this, Su Rui is still relieved, he believes that this matter will be handled by Shen Qing, and there will be no mistakes.