Hayabusa Ryumaruto, a well-known independent critic of anime, published a review article on the anime website "Animedia" about "Madoka Magical Girl".

"It's already halfway through January, and most of the new January episodes have already met the audience. In these animations, the quality is good or bad, the style is popular and the hunting is niche. While the animation otaku are enjoying this gluttonous feast, many people are also paying attention to the sales of animation. The author is the same.,From time to time, I will pay attention to the new sales discussion thread in January of 2CH.,And then,I noticed a very abnormal phenomenon.。 ”

"Now January's new BD/DVD pre-order sales champion belongs to the late-night animation "Madoka Magica" produced by SHAFT. As of press time, the pre-order sales of this anime, based on the PT value, have reached more than 30,000 units! This achievement is not only significantly ahead of other new January episodes, but also sets a new record!"

"I've also seen the animation "Madoka Magical Girl". Judging from the two episodes that have been broadcast so far, this is a magical girl animation with very exquisite and excellent graphics and a unique art style, but it can only be regarded as a decent magical girl animation in terms of plot. And this season, in addition to the much-anticipated "Sailor Moon", there are several other magical girl animation broadcasts. With the quality of "Madoka Magical Girl", and facing such fierce homogenization competition, many friends in the industry and I have made predictions, thinking that the final sales of this animation can reach an average of 6,000 sets, which is very good. If the follow-up plot is excellent, it is not impossible to reach an average of 10,000 sets. ”

But the end result was a big surprise. In the face of this phenomenon that completely violates the laws of the market, I did a little research, only to find out that although SHAFT is still a newcomer as an animation club, in terms of commercial marketing, I am afraid that other animation companies in this era will have to bow down. ”

Hayabusa Ryumaru enumerated all the commercial sales methods he had collected about "Madoka Magical Girl" one by one, and then concluded: "Originally, it was very normal and understandable for merchants to sell goods and use certain promotional methods. It's like a lottery in a shopping street at the end of the year, where you buy a soda and get a 'one more bottle'. In this season's new episode,There are also many animation clubs in order to make their works sell better,Adopted some promotional measures,For example, "Blue Legend",Implemented the method of buying BD and sending rare game characters。 "Dragon Ball" also has a promotion where customers who make reservations have a chance to receive an autograph signed by Akira Toriyama. But there is no animation that is as thorough and ...... as "Madoka Magical Girl" There is no bottom line!"

"I hope that every animation fan, the reason for buying BD, is because they love this anime, want to take it home and collect it, and take it out from time to time to revisit. Instead, for the sake of the bonus inside. If you spend money to buy BD just to meet and shake hands with an idol voice actor, in my opinion, this is really a foolish behavior, and it will cause irreversible damage to this emerging industry. ”

"If you can make a lot of money just by satisfying the needs ......of idol fans, then who else will seriously do animation? If just a handshake scroll of an idol voice actor can be worth the meticulous work of these countless animators, then such an industry will be destroyed by impetuousness and money worship. Animation, a new form of multimedia expression, will also disappear like a meteor. ”

"Look at the current Toei music scene! It is because of the emergence of AKB and because of the prevalence of the business law of selling handshake rolls instead of selling music, that we ushered in the so-called 'idol Warring States period'. What about the once brilliant Toei music scene that spread all over Asia and became popular all over the world? We need singers like Ayumi Hamasaki and Namie Amuro. We need rock metal like B'Z and XJAPAN, and kings like dren! But now, let's see, how many real musicians are there on the weekly oricon sales chart, besides AKB female idols and Genesys male idols?"

Hayabusa Ryumaru's discography resonated deeply with many readers.

Although with the popularity of AKB, today's Dongying idol culture is very popular, and even neighboring Huaxia is deeply affected and began to prepare for its own 48 series girl group.

However, the so-called more red the blacker. Because of the success of AKB, there are many people who hate AKB and are dissatisfied with the status quo of the entire Toei music scene. Hayabusa Ryumaru has a good effect by linking the promotional methods designed by Qin Han for "Madoka Magical Girl" with the AKB business method that Yasushi Akimoto has made AKB rise and grow.

Many people's impression of AKB is that it has no achievements in music, and it relies on the consumption of fans who sell characters, and the business method of bundling handshakes with CDs, and the first single can sell millions of sales, crushing other singers who are serious about making music.

And now, this impression was cleverly transplanted to "Madoka Magical Girl" by an article by Hayabusa Ryumaru.

"It's nothing outstanding, just rely on a variety of promotional methods, BD pre-sale is so good", has become the first impression of many viewers who have not watched "Madoka Magical Girl" on this animation.

FOR A WHILE, I THOUGHT THAT "MAGICAL GIRL MADOKA" WAS NOT WORTHY OF SUCH HIGH SALES, AND ALL KINDS OF CRITICISM CAME SURGINGLY, WHICH CAUGHT SHAFT OFF GUARD.

Those viewers who have actually watched "Madoka Magical Girl" are trying their best to maintain the reputation of this anime. After all, the production of "Madoka Magi" can be called the most sophisticated TV animation in recent years. The graphics, music, and voice actor performances are all top-notch. Although the first and second episodes that have been broadcast, the plot does seem to look a little ordinary, but through the clever setting of Qin Han, the screenwriter, and the excellent performance of supervising the new house Zhaozhi, it still creates a very strong suspense and attracts the audience to continue watching.

There are also some viewers who are more observant, or like to watch the animation several times, and gradually discover some meaningful and even scary details in the animation.

However, on the whole, public opinion is still quite unfavorable to "Madoka Magical Girl".

After Hiroshi Wakao noticed the change in the direction of public opinion, he immediately called Qin Han, hoping to discuss countermeasures.

However, Qin Han behaved very calmly, and after listening to Wakao Hiroji's story, he just responded lightly, and then asked: "Wakao-san, the third episode of "Madoka Magical Girl" will be broadcast in the early morning of the day after tomorrow, right?"