The BD appointment for "Madoka Magical Girl" was so good that it was much better than he expected, which made Hiroshi Wakao so excited that he immediately called Qin Han to report the good news.

However, Qin Han seemed to have expected this result a long time ago, and just said on the phone: "It seems that the 'power of the king' has worked." ”

"The power of the king?"

Well, it's a metaphor for the means that can greatly boost disc sales. Qin Han explained casually.

That's a good analogy. "Hiroshi Wakao is in a good mood," this time, he was finally able to take a breath and make Hiroshi Okada's bastard uncomfortable for a long time. Moreover, maybe "Madoka Magi" can surpass "Sailor Moon" and become a masterpiece of magical girl animation, the pinnacle that cannot be surpassed!"

At the beginning, Hiroshi Okada sneered at SHAFT, who wanted to produce TV animation independently, and also poached art director Toshiyuki Ishimura, which caused great difficulties in animation production.

All kinds of new and old grudges add up, and of course Hiroshi Wakao is very disgusted with Hiroshi Okada.

Now that "Madoka Magical Girl" has just started broadcasting, it has achieved extremely bright commercial results, and has completely hit back at Hiroshi Okada, and Hiroshi Wakao naturally feels comfortable from the head to the soles of the feet.

"Wakao-san, our "Madoka Magical Girl" and "Sailor Moon", in addition to being magical girl animations, both have 'transformation' elements, in fact, whether it is the audience of the animation or the style of the work, they are completely different, and it is not appropriate to compare. Moreover, the fact that our discs sell better than "Sailor Moon" does not mean that the commercial potential of "Madoka Magical Girl" surpasses that of "Sailor Moon". ”

The disc sales of prime-time animation, generally speaking, are not easy to sell those popular late-night animations, but the sales of peripheral products are not easy to say.

Students may be reluctant to spend nearly 100,000 yuan on a full set of BD for Sailor Moon, but if there are various snacks related to this anime, or stationery, books, clothing, and even cosmetics, the price is about two or three thousand yen, and it will definitely be very popular.

The potential consumer group is huge, and relying on the strategy of small profits and quick turnover, you can also make a lot of money.

If you have to pick one out of Qin Han's works as the opponent of "Sailor Moon", then there is no doubt that it is "Pretty Girl of Light HC".

However, it is still a relatively distant thing for Terracotta Entertainment to have the strength to compete with companies like Toei Animation to seize the national animation market.

After listening to Qin Han's words, Wakao Hiroshi's head was burned by the fire of success, and he finally calmed down.

He said embarrassedly: "I'm sorry, Qin Sang, it seems that I am a little too carried away." I'll go to the sales office in a moment to inquire about the specific sales volume of the reservation, and I'll tell you the news when the time comes. ”

"Then please. Qin Han hung up the phone.

Although it got off to a good start, what he was looking forward to now was the sensational effect that Madoka Magical Girl would bring about when the third episode of "Madoka Magical Girl" aired two weeks later.

The previous series of publicity, marketing, and layout all revolved around that moment.

Thinking that there will be countless mansions crying and screaming, wailing for the senior sister who lost her head, while cursing herself as a screenwriter who is full of malice and no conscience, but at the same time paying money to buy and buy, and waiting for the next episode of "Madoka Magical Girl" with great anticipation, Qin Han felt very happy in his heart.

A week passed like this, and the second episode of "Madoka Magical Girl" was also successfully played.

On the Internet, there are more and more discussions about this late-night animation. Although there is not a lot of discussion about the plot setting nowadays, most of them praise the excellent graphics of this anime and the unique storyboard. Compared with those animations that appeared to be painted in the second episode due to lack of investment, even the most picky painters can't find the shortcomings of "Madoka Magical Girl".

Another highlight is the performance of the voice actors. In addition to the voice actor Yusanjia, who has become popular, newcomers such as Yumu Bi also performed very well. The voice actor chefs said that they were satisfied, and then began to book BD, hoping to be able to draw the qualification to participate in the voice actor meeting in the future.

There are even local tyrants who buy BD in plural for a variety of but sincere store bonuses, which makes many people sigh that they can really do whatever they want if they have money.

After a week, SHAFT's sales department got the specific pre-order sales of the "Madoka Magical Girl" disc from Amazon: 23805!

In a week's pre-order sales, it reached a number of data that many late-night animations could not reach in a lifetime, which can be described as a great success.

And that's just the beginning. Qin Han began to look forward to what kind of peak this number would soar to after the third episode was broadcast.

In the animation sales discussion thread of the 2CH forum, although it is impossible to see the specific sales figures like Qin Han, the otaku looked at the amazing PT value of "Madoka Magical Girl", which still caused a big discussion.

Some people were surprised by the high sales of "Madoka Magi", and some people lamented that SHAFT was a blockbuster, and another excellent animation production company appeared. Someone who bet on "Madoka Magical Girl" in their previous sales forecasts is now triumphant of their foresight. There are also many people who are dissatisfied with the fact that this anime has achieved such eye-catching sales results.

"What are you doing? "Madoka Magical Girl" got the first place in the sales list of the new pre-order in January. After all, this animation still has advantages, the plot unfolds smoothly and kingly, the painting is well-drawn, and the art style is surprising. But it is incomprehensible that there will be such terrible sales and an irreparable gap with the second place. Could it be that for those who buy BD, the various bonus goods are the main body?"

This message was immediately echoed by countless people.

The set of commercial methods adopted by the Qin and Han dynasties, in which various promotional methods, although other animation companies are also using. However, like him, no one has done it before he has taken all kinds of promotional methods, integrated them, and blended them into a complete set of business systems.

So whether it is in the animation industry or an ordinary animation nerd, some people have a lot of complaints after witnessing the BD sales miracle of "Madoka Magical Girl".

This posture of cheating money in a variety of tricks and wanting to empty the consumer's wallet does not look too ugly?

As SHAFT, which has opened a new business model in the animation industry, and Qin Han, the main planner, stood on the cusp for a while.

Whether it's out of jealousy, or really just thinking about the otaku's wallet, or for other miscellaneous reasons, people who are critical of the promotional business method adopted by "Madoka Magical Girl" suddenly pop up.