"Hehe... Are you sure you're talking about a win-win situation for us, not a win-win situation for Chaoyang Portal?" Liu Yan tugged at the corners of his mouth and complained, "Chaoyang Portal killed our competitor, and also got a lot of investment by the way. ”

Xia Sen smiled, turned a deaf ear to Liu Yan's complaints, and said to himself, "Let's send another manuscript." ”

"Huh?" Liu Yan opened his mouth.

"That's right. Xia Sen smiled, "The time has come." ”

Open Manuscripts.

PP has developed an advertising data monitoring system that can be used to monitor the number of impressions reported by any one company. Advertisers can access PP's monitoring data, as well as the portal's advertising data.

PP company welcomes other companies to make a data monitoring system to monitor the authenticity of PP company's advertising data!

At the same time, PP has learned that the data of the Chaoyang portal website is fraudulent. PP can take full responsibility for this statement!

"Data monitoring systems, which use third-party programs to monitor our data, are used to prove that our data is accurate. Zheng Fang was stunned. "You programmers have a lot of work. ”

"Yes, third parties are not involved in advertising interests, and their statistics are the most impartial. Xia Sen nodded.

It's not fair for portals to count their own ad performance data and inform advertisers that this is inherently unfair. It is impossible for advertisers to find out what the portal is doing, which is very unfair to them who pay for advertising.

Such a third-party data monitor can make the transaction between the two parties fair and transparent.

"Damn... You have this method, why didn't you come up with it earlier?" Zheng Fang couldn't help but complain.

"That's because the time wasn't ripe before. Xia Sen smiled.

Zheng Fang: "......"

"Chaoyang portal website data fraud? Do you have evidence, dare to say such nonsense?" Liu Yan also saw Xia Sen's manuscript, and almost spurted out a mouthful of old blood. "Chaoyang Portal slanders us, we can find a way to clarify it. We can't learn their routines and come back to slander them. ”

"I'm not slandering. Xia Sen said. "I thought there was something wrong with them. ”

"Really?" Zheng Fang's eyes lit up, and he quickly asked, "Why do you say that?"

"Do you remember how the fake incident came about?"

"First of all, Lian Xiang's advertising department contacted Chaoyang Portal and ridiculed them for their poor advertising data. Then, Chaoyang Portal immediately retorted, saying that Lian Xiang had been deceived. Liu Yan concluded.

"You're right. Xia Sen said slowly, "Then think about it, if someone touts other people's data to you, what is your first reaction?"

“…… Well. Liu Yan thought for a while. "Curious how companies with great data do it. ”

"Yes, that's the problem. Xia Se replied lightly, "Why did Chaoyang Portal's first reaction be so quick and so determined, and it was directly associated with the matter of "cheating"?"

"What do you mean?" Liu Yan's pupils shrank suddenly.

"The person who connects Chaoyang Portal and Lianxiang Advertising must not be a technician, but a person like you, who is specifically responsible for sales. Xia Sen said slowly.

"Yes. Liu Yan nodded again.

"That's right. Xia Sen said, "What we provide to advertisers is a data background, and they can directly view advertising data on the data background." Before today, did you know that data can be falsified in the advertising data background?"

"I don't know..."Liu Yan answered half in a daze, slapped his thigh suddenly, and shouted, "I understand!"

The logic is simple.

The portal provides advertisers with a data backend through which advertisers can view ad delivery data. This data background is an automatically generated report implemented through code.

Liu Yan, a non-technical person, can only do everything every day to read the report, and it is impossible to think that the data on it can be modified or falsified! Moreover, even if he thinks of this possibility, he will not be so sure that he will say that "they must be falsifying".

However, when the non-technical staff of Chaoyang Portal heard that the data of PP Company was particularly good, they did not hesitate to make the judgment of "falsification".

Later, in the Internet industry, many companies released data with moisture. The purpose of faking better data may be to deceive better investments, deceive more returns, and deceive more users, for a variety of reasons.

But when the Internet industry was just rising, the industry was still as clear as water. "Fraud" is not a well-known "means".

If you can say such an arbitrary judgment as "fake", then there is only one possibility, this person has experienced a similar incident.

In a newly emerging industry, all employees change jobs and companies only a handful of times. Where did this employee go through such a "fraud" incident? Chaoyang portal itself, is the "greasy" side in terms of data?

"Your logic is correct, but it's not rigorous enough. Liu Yan said, "What if that employee is just hearsay and guessing, what if you guess wrong?"

"That's why I provoked them and asked them to come up with the evidence themselves. Xia Sen smiled.

"When will they come up with the evidence themselves?" asked Liu Yan.

"When a screenshot of the website's advertising data is published. Xia Sen smiled.

"Data screenshot?" Zheng Fang was attracted by this topic, "I read it, the data is a lot less than ours, is there any problem?"

"Of course there is a problem. Xia Sen pulled out the data of the Chaoyang portal.

It clearly shows how many ad impressions are generated on that page every hour.

"If you put all the web pages together, there are about 40,000 or 50,000 times an hour on average, 24 hours a day, and more than a million times a day. Zheng Fang glanced at the data and quickly calculated the answer, "There's nothing wrong with it." ”

"Of course there is something wrong. The fault is in the words you just said. Xia Sen said, "Twenty-four hours, an average of forty or fifty thousand times per hour, how is it possible?"

"Why is it impossible?" asked Zheng Fang.

"No, look at this. Xia Sen listed the data of other portals, and also listed the data of PP's portal, and pulled out several curves on excel.

"Damn, I understand!" Zheng Fang looked at those curves, his eyes widened instantly, and he looked at Xia Sen with a look of adoration. "How the hell did you come up with that?"