Although after decades of development, reading comics has become a very common way of leisure and entertainment for the people of Dongying, and many uncles in their forties and fifties are still loyal readers of juvenile comics.

However, the biggest consumer of juvenile manga magazines led by "Weekly Shonen Jump" is still the student group.

It's not surprising that students with limited financial resources can't afford to buy magazines on a regular basis. Because of the lack of purchasing power, there are more reasons that affect the sales of magazines.

"Teacher Qin Han's new comic,It turns out that it will be serialized in Jump starting tomorrow......"

Hiroshi Yamauchi remembered the past.

He remembered that on the day that Qin Han's "Dragon Cherry" began to be serialized in "Young Animal", he met a very beautiful girl in a convenience store.

Although by now, the specific appearance of the other party has long become blurred in my mind. However, the wonderful feeling of a chance encounter and a heart-pounding experience is still fresh in my memory.

"It would be nice if I could have this beautiful encounter again tomorrow......"

While Hiroshi Yamauchi, the convenience store manager, was looking forward to the release of "Weekly Shonen Jump" tomorrow, the editors of Kodansha were busy working while waiting for the magazine's sales report to come out later today.

Whether the sales of Weekly Shonen Magazine are rising or falling is what they are most concerned about on this day.

At nine o'clock in the evening, when most of the day's busy work was over, the marketing department finally called.

"1.19 million sales on the first day in Tokyo!"

"Very good!" an editor clenched his fist when he heard this figure, "and the sales volume of the previous issue is more than 20,000 more! If nothing else, the total sales volume of this issue can reach 3.57 million." ”

"Hehe, that's great, now, the gap with jump has narrowed a bit. According to this momentum, if the sales gap is reduced by 70,000 per week, by February and March next year, we will be able to regain the first place in the sales of comic magazines!"

"Don't be too complacent. To be honest, we would have expected 100,000 sales in this issue. Because, our club used to advertise on the big screen at Shibuya Intersection for a week. It is a matter of course that sales are rising. What is the reason why sales growth is not as good as expected?"

The editor-in-chief of the "Weekly Shonen Magazine" was far more thoughtful than his subordinates, and instead of basking in the joy of victory, he began to analyze the gains and losses.

"Could it be the reason for "Weekly Shonen Sunday"? Shogakukan is really hateful, and it has gained a lot of popularity when it comes up with Conan's parody of "Kanedaichi"!"

"You're stupid to say that. Our "Kanedaichi" opened up a new market for juvenile mystery comics, but it did not have the ability to fully occupy it. "Detective Conan" can be welcomed by readers, naturally has its own uniqueness, scolding a few words of 'imitation' and 'plagiarism', can not solve the problem. ”

"Yes, according to the past data, "Weekly Shonen Sunday" is our competitor, but after "Detective Conan" began to be serialized, the sales growth of our magazine has not been affected. This comic has only significantly increased the sales of "Weekly Shonen Sunday". ”

"So what is the reason why the sales of our magazine are not meeting expectations? Is it because of "Weekly Shonen Jump"?"

"No kidding, Weekly Shonen Jump will only be released tomorrow, how can it affect the sales of our magazine today?"

"Unless, the content of tomorrow's jump is so attractive that those students who don't have enough financial resources will give up buying Weekly Shonen Magazine all along. ”

"No, I remember that Dragon Ball will be closed tomorrow. This week's jump, the appeal to readers should be significantly reduced. ”

"However, tomorrow Qin Han's "Midfield Core" will be serialized at Jump. ”

…………

There was a brief silence in the office.

The weight of the name Qin and Han can be imagined.

Now, with the hit of the TV series, the sales of "Dragon Sakura", which has ended, are still increasing significantly, and now it has reached a terrible result of 1.6 million copies per volume!

Cartoonists at this level, no matter which publishing house they go to, they are all pillar-level masters.

Not to mention, "Dragon Sakura", which has created such a miracle of sales, is just a youth comic with a relatively narrow audience.

"That's an exaggeration. Even if Qin Han is famous, can his influence surpass Akira Toriyama, so that the jump of "Dragon Ball" will increase instead of falling?"

"Jump's sales have been slowly declining for 10 months in a row. The gap between us and Jump has been slowly narrowing. I don't believe that this time, with just one Qin Han, we can reverse the declining trend! As long as we don't make mistakes, we will definitely be able to surpass them!"

The topic of "Weekly Shonen Jump" is over for the time being - although it has been discussed for a long time, no one can clearly explain why the sales growth of this issue of "Weekly Shonen Magazine" is not as expected.

"By the way, what's going on at the Shogakukan? Is the sales of Weekly Shonen Sunday out?"

"Wait, I'll call and ask. ”

…………

In fact, the sales report of "Weekly Shonen Sunday" was almost the same time as the data of "Weekly Shonen Magazine". It's just that it takes time for the news to spread, so Kodansha got the accurate figure of 1.05 million copies after two hours.

Like the editorial department of Weekly Shonen Magazine, after hearing this data, the editors of Shogakukan were happy for a while, but they also fell into the confusion that the sales growth was not as expected.

Although Shogakukan has not been doing much to promote Weekly Shonen Sunday recently, thanks to the continued popularity of Detective Conan, the sales of each issue of the magazine have increased by more than 100,000 copies. This time, however, according to the Tokyo Metropolitan Government's flash bulletin on magazine sales, multiplied by three, the final sales volume was only 3.15 million.

It's half the average growth!

Although 50,000 copies is a small number compared to the total sales of more than 3 million copies, which is a reasonable margin of error, maybe the sales of the next issue will increase by 150,000 or 6000 copies, pulling the average number back.

However, at this critical moment in the sales war with Weekly Shonen Magazine, it is not advisable to simply ignore this abnormal growth slowdown as a reasonable phenomenon.

The editors of the Shogakukan are among the top in the publishing industry in terms of experience and professional quality. They are very familiar with the readership of "Weekly Shonen Sunday", from economic strength to reading habits.

So, it didn't take long for someone to think about whether the decline in sales in this issue of the magazine would have something to do with Jump, which will be released tomorrow.