On Wednesday morning, at a Lawson convenience store near Shibuya Station on the Yamanote Line, manager Hiroshi Yamauchi started work early in the morning.

He carried the magazines that were brought from the printing house by pickup trucks overnight to the store, and then together with the clerks, sorted the magazines and placed them on the shelves near the window.

"It must be neatly and beautifully placed, so that customers will have the desire to buy at a glance. Magazines with big sales should be placed at the door so that customers can buy ......," Hiroshi Yamauchi instructed.

Among the various Lawson convenience stores in the national chain, Hiroshi Yamauchi is in charge of this one, and because it is located near a station with a large number of people, its sales have always been among the best. Even before, he had won several annual sales championships, and he, as the store manager, also got a lot of bonuses.

However, this year, it is not easy to become the annual sales champion of the whole Dongying Lawson convenience store.

The Lawson convenience store, located near the Ariake International Exhibition Center in Koto Ward, is a strong competitor.

With Tokyo's successful bid for the Olympic Games last year, the Toei government launched a series of Olympic promotion and cultural promotion projects, and held many activities at the International Exhibition Center.

There are more customers at the International Exhibition Center, and the business of that Lawson convenience store is naturally getting better and better.

Especially this summer's CM Doujin Show. During the three days of the exhibition, the products in Lawson convenience stores were almost emptied in an hour or two, and they had to be replenished at any time.

Drinking water, food, fans, hats, various items to prevent heatstroke and cool down, as well as anime peripherals, are all hot-selling products.

"In the store of the International Exhibition Center, the turnover of CM Doujin Exhibition in three days is more than the turnover of my store in the whole month of August. Moreover, the next winter CM Doujin Exhibition is actually scheduled for December 28th to 30th this year! The situation is dire. ”

Hiroshi Yamauchi frowned and thought: "Now my store sales are still lagging behind a lot, although the usual traffic is very large, but at the end of the year, can I really catch up? Although I can catch up some by selling cakes for Christmas, I'm afraid it's not enough......

Like Huaxia, there are also many Western festivals that have become popular because of the hype of merchants. In addition to the booming business of hotels and restaurants and the sharp increase in condom sales during Christmas in the two countries, Dongying also has a Christmas "tradition" that is different from that of China.

It is customary for the people of Toying to buy a big cake at Christmas and eat it together as a family.

On Christmas Eve, many office workers stop by Lawson convenience store to buy a Christmas cake and share it with their families before going to Shibuya Station to take the train home.

"However, with the cake offensive alone, I am afraid that I will not be able to win the sales championship...... Nowadays, with the rapid development of animation culture, the group of otaku is expanding, and the consumption power is becoming more and more amazing. Our convenience store, should we make any changes?"

However, these are all things that the group's top management should consider, and Hiroshi Yamauchi feels that it is enough for him to run the store well and be a good store manager.

Every Wednesday and Thursday is the time when the sales of magazine products are booming. Because this is the day when the three major shonen manga magazines in Toei were released.

"Weekly Shonen Jump" has about 4.6 million sales. In second place, "Weekly Shonen Magazine" sold 3.5 million people, and in third place, "Weekly Shonen Sunday" sold about 3.1 million people.

Although "Weekly Shonen Jump" has a lead of one million sales, it seems that the gap is obvious, but compared with the 6.53 million sales at the peak of Qin and Han's previous life, it cannot be compared.

However, these three magazines are undoubtedly at the top of the publishing industry as a whole.

Even in the field of women's fashion magazines with a wide audience, "SEET", which has the highest sales, launched a campaign to buy magazines and give away bags in October, which made the magazine's sales exceed 1.3 million.

Customers who visit Lawson convenience stores in the morning and buy magazines can see how wide the audience of manga magazines is.

When Weekly Shonen Magazine and Weekly Shonen Sunday hit the shelves, customers soon picked up one magazine after another and went to the checkout counter to pay the bill.

These readers range from men and women, office workers to students.

Hiroshi Yamauchi had to sell at least four manga magazines before a well-dressed young girl could buy a fashion magazine.

"Not bad, not bad. On this trend, sales may be higher today than last Wednesday. This is all thanks to Mr. Aoyama Gosho. His "Detective Conan" increased the sales of "Weekly Shonen Sunday", and also indirectly stimulated more "Kanedaichi" fans to buy "Weekly Shonen Magazine". Hiroshi Yamauchi looked at the dwindling number of magazines on the shelves and couldn't help but feel happy.

But at five or six o'clock in the afternoon, Yamauchi noticed that something was wrong.

There are a few more "Weekly Shonen Magazine" and "Weekly Shonen Sunday" left on the shelves than usual.

"What's going on? Could it be that the quality of the two magazines in this issue has deteriorated severely? Or is there a famous cartoonist who has retired from publication?"

At this time, a group of high school students in uniform walked into the convenience store.

The conversation between them seemed to answer Yamauchi's question.

"Miura, if you buy "Weekly Shonen Sunday" today, I won't buy it, and when you're done, I'll borrow your magazine to read. ”

"Wouldn't you, Yamaguchi? Aren't you a big fan of Conan? In the past, you had to buy it as soon as you were scheduled to buy it, so why didn't you buy it this time?"

"Because I'm going to buy Weekly Shonen Jump tomorrow. Pocket money is limited, and it is impossible to buy both magazines. ”

"Weekly Shonen Jump? Didn't you read Jump before, why did you suddenly remember to buy this magazine this time?"

"Because Mr. Qin Han's new work is about to start serialization! I've always liked to read comics about campus and sports, and I bought "Weekly Shonen Sunday" for "Baseball Heroes" and "Detective Conan". I didn't watch Weekly Shonen Jump before, so it doesn't matter if you buy Weekly Shonen Sunday like you. But now, I buy jump, you buy Sunday, everyone exchanges and reads, isn't it cost-effective to spend the same amount of money and read two magazines at the same cost?"

"Okay. But when I lend you my magazine, you have to take care of it. ”

Hiroshi Yamauchi listened to the conversation between two high school students, and only then did he understand the reason for the slight decline in sales of "Weekly Shonen Magazine" and "Weekly Shonen Sunday" today.