What is the purpose of the advertisement?

This question is very simple, advertising advertising, advertising, the fragrance of wine is also afraid of deep alleys, the advertising purpose of brain gold is naturally sales, there is a drug advertising slogan in the previous life that said, do not look at the advertisement to see the curative effect, to apply it is, do not look at the advertisement to see the sales. Pen, fun, pavilion www. biquge。 info

No matter how well an advertisement is applauded, the product cannot be sold, and the sales volume does not increase, it is not a good advertisement.

The great man said that whether it is a black cat or a white cat, it is a good cat that can catch a mouse.

The same is true for advertising, whether it is scolding or boasting, as long as it can promote sales, it is a good advertisement.

In the midst of the scolding, Brain Gold also began to be put on the shelves and distributed across the country.

As a result, what has fallen below people's eyeballs is that this brain-dead advertising product that has been scolded miserably has been sold crazy all of a sudden, whether it is a white-collar worker in a company, a migrant worker who has returned to his hometown, or a civil servant, their first choice for gifts is no longer tobacco and alcohol and other things, but brain gold.

Why? Because this is famous, sending this is not only to send health, but also to save face.

As a result, on the eve of the Spring Festival in 2000, there was a strange phenomenon, that is, everyone was scolding the advertising of brain gold, brainwashing, and no discipline, but when buying gifts, the first choice was still brain gold.

Gradually, people in the advertising industry are dumbfounded, what is this? How can this be?

The worse the scolding, but the better the people sell, saying that Wang Tiezhu is stupid and has a lot of money? Look at the brain gold that has been robbed in the supermarket, who is stupid?

Some people began to stop blindly scolding, and instead began to analyze what the reason was, and there was a situation that was diametrically opposite to what they imagined.

There are still talented people in the advertising industry in China, and soon, one after another, the reports that are analyzed appear in the newspapers.

The scolding is still there, but the scolding of people in the advertising industry has gradually disappeared, and they have begun to analyze why this advertisement is so successful.

Yes, it's success, the scene of brain gold selling crazy is staged all over the country, what is this not success?

Everyone is advertising, and if you scold brainlessly at this time, it is not the advertising brain of brain gold, but their brain damage.

In particular, some people in the industry have made a preliminary statistics on the recent sales of brain gold, after the release.

All of a sudden, the advertising world fell silent.

Because in this statistics, during the period when the brain-dead advertising of Brain Gold was launched, preliminary statistics showed that the sales volume increased year-on-year, more than 100 times.

Many people's first reaction when they see it is, "What are you kidding?"

As a result, some media began to send reporters to some supermarkets to conduct field investigations, and found that the shelves of other health care products were almost unattended, while the shelves of brain gold were never full, and even many times, just arrived, and before they could rush to the shelves, they were swept away by crazy customers.

In the end, it was concluded that a hundredfold increase in sales is not only true, but also, most likely, the real increase in sales is more than this number.

What advertising can increase sales by a hundredfold? The answer is no, at least not before, there has never been such a crazy thing.

"Brain Gold, the birth of a sales miracle!"

"Give me five million, and I will give you back a miracle - Ye Qiu!"

"The miracle of the Chinese advertising industry, made by Ye Qiu!"

"People are stupid and have a lot of money? 5 million sky-high prices? Who is stupid?"

"The magical Ye Qiu perfectly interprets what it means to turn decay into magic!"

“……”

The brain gold incident can be described as a peak and a loop, and the people who laughed at Wang Tiezhu for being stupid and rich in money before only know at this moment, who is stupid?

Is it a sky-high price of five million? Look at what these five million brought to Wang Tiezhu and what is brought to Brain Gold? What is called genius? What is creativity? This is it!

Ye Qiujianglang is a joke, if the advertising creativity that has created a hundredfold sales miracle is not amazing enough, then the advertising people in China should go home to eat Xiang.

What is the hottest thing during this year's Spring Festival?

Who is the hottest during this year's Spring Festival? Ye Qiu!

The sales miracle of Brain Gold made Ye Qiu hot all of a sudden, and the contact information announced before was directly exploded.

What is called once famous, the world knows, Ye Qiu at this moment is.

Give me five million, and I will give you a miracle, this sentence was originally made up by a media, but many people regarded this sentence as Ye Qiu's flaunt.

Wang Dong, who had already sentenced Ye Qiu to death, was also a little dumbfounded at the moment, he couldn't understand why, such a simple and crude advertisement with no technical content could create such a sales miracle.

What's the problem? What's the key? Is it Wang Tiezhu? Of course, there are a lot of factors in Wang Tiezhu's advertising expenses, but the most important thing is one person, Ye Qiu!

If at the beginning, Wang Dong was just trying it out, or for the sake of the public welfare micro-film "Transaction", then now, Wang Dong is really tempted, serious, and he is beginning to look forward to Ye Qiuhui's publicity planning for the next year's talent show.

Even if the brain gold is now selling like crazy, to be honest, that advertisement is still a bit brain-dead and vulgar.

But such an outrageous advertisement has created the most dazzling miracle of all time.

This is the transformation of decay into magic.

Ye Qiu not only gained fame, but also benefited from a penny, Wang Tiezhu is not stupid, but it is true that there is a lot of money, especially Wang Tiezhu is really not stingy, although Ye Qiu said that this idea was bought by Wang Tiezhu for five million, but Wang Tiezhu gave Ye Qiu another five million after the miracle of brain gold sales.

Is Wang Tiezhu stupid? Not stupid at all, although he did spend 5 million to photograph Ye Qiu's idea, but the 5 million was donated in the name of charity.

Brain Gold not only soared in sales, but also stood out from many health care products at once, and Wang Tiezhu's profit was dozens of times.

But what about Ye Qiu? At most, he has gained fame, but he can't see the benefits at all, if the brain gold is not successful, then forget it, but you Wang Tiezhu has earned so much, but he is not willing to give any sweetness, so will people cooperate with you in the future?

Moreover, Wang Tiezhu's five million did not have any white flowers, and Ye Qiu did not collect money in vain, so Ye Qiu mentioned it on the phone.

"In fact, although the effect of this time has come out, it is not enough, it has to continue to bomb, this advertisement does not need to be changed, at most two characters can be changed or something, and some new roles can be added in the future, for example, middle-aged couples, such as children, it is best to invest more money in advertising, a single Mango TV station, obviously not enough, it is best to be able to win CCTV's advertising......"

Wang Tiezhu laughed when he heard it: "Brother Ye still understands me, isn't it just spending money? I'm the best at this......