Chapter Ninety-Three: Five Million in Exchange for Such a Thing?
After watching the brain-dead advertising film of Brain Gold, Wang Dong directly sentenced Ye Qiu to death in his heart, which is completely the same as Ye Qiu's micro-film of "Transaction" before, is it completely heaven and earth? Although they are all equally amazing, however, the micro-movie of "Transaction" is really amazing, and the advertisement of Brain Gold is really frightened. Pen "Fun" Pavilion www.biquge.info
This kind of brain-dead advertisement, five million? What are you kidding? This is also a new star in the advertising industry?
Wang Dong died all of a sudden, and let Ye Qiu do the publicity planning for the talent show, he really can't afford to lose that person.
What Wang Dong didn't know was that at the same time, in many local TV stations and newspapers, programs and content similar to public welfare science popularization appeared.
The new term "brain golden body" also gradually began to enter the audience's ears through the mouth of the brick family's beast.
Wang Tiezhu is worthy of being Wang Tiezhu, he did not lose his hard-won reputation of "people are stupid and have a lot of money", and the advertisement of brain gold will not only be placed on Mango TV, but at the same time, Wang Tiezhu also spent a lot of money to buy the advertising time of several TV stations during this period before the Spring Festival.
If it weren't for Ye Qiu, if it weren't for the fact that the public welfare micro-film of "Transaction" gave Wang Dong a lot of invisible benefits, Wang Dong would not have paid so much attention to an advertisement, but in the end, he almost didn't vomit blood.
At the same time, there are also many people who are paying attention and looking forward to what is the advertising creative worth five million?
Ye Qiu's silence before was a classic advertising idea like Jin, and it only sold for a million, but the effect was absolutely leveraged, and it was absolutely amazing.
So this time, how classic will the five million ad creatives be?
And when the brain-dead advertisement of brain gold is freshly released.
A lot of people who are concerned about this matter are messy. There were eleven curses out of ten.
"This year, we don't accept gifts for the holidays, and only brain platinum is accepted for gifts...... What the hell is this? Isn't it wrong? That Ye Qiu's previous advertising creativity was very good, why did the level drop so much all of a sudden?"
"I was looking forward to how amazing the sky-high advertising creativity would be, but what I waited for was fright, and it was really difficult to live up to the fame. ”
"Originally, I thought that Wang Tiezhu, the boss of brain gold, could make a huge net worth from scratch, and what kind of people are stupid and have more money is just people's jealousy, but now it seems that this is really the rhythm of people who are stupid and have more money, this brain-dead thing is worth five million, five hundred yuan is not worth it, right?"
"Brain gold? I think it's brain gold, right? This thing is also a gift? How stupid does this have to be to do?"
"Is this really the idea of Ye Qiu, who came up with the classic ideas of 'go to me once, unforgettable for life' and 'silence is golden'? ”
Even, even Ye Qiu's old friends called to ask Ye Qiu if this advertisement was really from him.
Li Zhanshan: "Ye boy, don't tell me that the brain gold advertisement on TV is really the idea you gave." ”
Lin Ruoxi: "Senior Brother Ye, that advertisement must have been mistaken, right?"
Song Haochun: "......"
Hong Fa: "Brother Ye, what kind of trouble are you making this time? Even our leaders on CCTV's side asked me whether you really made the advertisement last time, and the gap is not ordinarily big." ”
Li Zhiqiang: "Brother Ye, I didn't expect you to have a time when you stumble, but it doesn't matter, the advertising industry can't get along, just come to the company to help me, I'm too busy to touch the ground." ”
……
Even Ye Qiu's friends are like this, not to mention those guys who are already jealous of Ye Qiu.
However, thanks to the brain-dead advertisement of brain gold, Ye Qiu once again made the front page headlines of many newspapers.
"Jiang Lang, a new star in the advertising industry, is talented, not worthy of the name, and sky-high advertisements have frightened countless people in the industry. ”
"Yesterday's new star in the advertising industry, today's shame in the advertising industry, the sky-high price of five million in exchange for endless scolding, people are stupid and have a lot of money. ”
"Sky-high creativity, endless disappointment, five million bought but a piece of chicken feathers, people are stupid and money comes quickly. ”
……
Ye Qiu can be regarded as half of the entertainment industry, so many entertainment newspapers have also reported on this matter, but without exception, it is almost a scolding and depreciation.
In the past few years, there are people who have sent charcoal in the snow, but there are undoubtedly more people who have fallen into the ground, Ye Qiu has been in the limelight in the advertising industry before, especially before this, a creative sale of five million is the most in the industry in the Chinese advertising industry.
Some people want to see Ye Qiu suffer Waterloo's defeat, but as a result, Ye Qiu really did not disappoint these people, and the advertisement of brain gold was almost scolded miserably.
Some TV stations even opened a special program to invite people in the advertising industry to discuss the recent bloody brain gold advertising incident of the scolded dog.
An advertisement is scolded like this, and it is almost a one-sided scolding, not to mention in China, it is unique in the history of advertising in the world, and it can be called an industry miracle.
For the one-sided doubts and scolding, Ye Qiu didn't care at all, when he threw out this idea, Ye Qiu had already expected this day.
Someone once said in a previous life that the reason why brain platinum can form such a scale and create a unique legend is because of a brain-dead advertisement!
Although this is a bit excessive, the fact that Brain Platinum can achieve such success is enough to show that although advertising is brainless, it is absolutely effective.
Ye Qiu was not worried at all, but he was willing to do it, the more this kind of scolding, the better, this is the embodiment of popularity, I am afraid that the advertisement will not be able to splash a single wave, that is the most terrible!
Otherwise, there wouldn't have been so many people in the previous life, desperately creating news to make people scold, and the popularity of the scolding is also popularity!
In the previous life, similar brain platinum, the advertisement was also scolded in this way. But what is the result? The sales of brain platinum have soared! Moreover, the brain platinum company has not changed its advertisements for many years! It has always been this "no gifts for the holidays this year"! On this advertising road that everyone thinks is brain-dead, all the way to death and all the way to black!
If it's not profitable, why do people play like this? It turns out that although everyone is scolding, everyone is buying it after scolding!
What determines whether something will work or not is the market, the sales, not the voice, if you really listen to everyone's so-called scolding, then the brain platinum may not achieve Shi Yuzhu's name as a marketing genius.
Chinese people are popular in giving gifts during the holidays, what do you pay attention to when giving gifts? Pay attention to an affordable, a healthy, the most important thing is to pay attention to a face problem, if you give a health care product that no one knows, can you have noodles?
When buying gifts, many people are actually passive, many times, buying gifts, everyone doesn't know what to buy, and at this time, the overwhelming advertising bombardment of brain gold gives them a hint, give gifts to give brain gold, what about everyone scolding?