When all the companies were frantically copying PP's ideas, Xia Sen began to play new tricks.

Inside the small office of PP Company.

"The two of us cooperate?" Zheng Fang and Cheng Yuran glanced at each other, and Qi Qi frowned.

"Eight poles can't be beaten, how can the two of us cooperate?" Zheng Fang wondered.

"How can it be said that the eight poles can't be beaten, and there are many opportunities for the two of you to cooperate in the future!" said the old god Xia Sen.

"What does this project require the two of us to work together?" Cheng Yuran asked.

Xia Sen put on a mysterious smile that he hadn't seen in a long time.

Every time he speaks recently, he says the first half of the sentence, and Cheng Yuran can follow the second half. The tacit understanding is full, but it always makes him feel that he has lost the aura of foresight back then. Finally, there was a time when Cheng Yuran couldn't keep up with his rhythm, and Xia Sen was quite satisfied. It gave him the feeling of coming back to the game.

"Our project this time is called, Thousand People, Thousand Faces. Xia Sen announced.

"Thousands of people and thousands of faces, but also bull-headed ghosts. Zheng Fang rolled his eyes and went straight over.

"You're plagiarized by others, you're not in a hurry, search engine optimization, you're not in a hurry, what the hell are you doing? Hurry up and solve all the problems, and..."

"Then hurry up and make money for you, right? Xia Sen knew with his toes what Zheng Fang was going to say next.

When Cheng Yuran heard this word, he instantly fell into thought.

"A thousand people, a thousand faces... What does that mean?" Cheng Yuran's face was full of curiosity.

He has been committed to studying what Xia Sen did, and the purpose is to aspire to be a ... Wonderful people. Of course, the premise of all this is that he can understand every word Xia Sen said and restore the basis of all his judgments.

"The simple explanation is that everyone sees different news content. You might see 123 items, I see 456 items, a thousand people see a thousand news contents. Xia Sen explained. "A thousand people, a thousand faces. ”

"A thousand people, a thousand faces... Thousands of people, thousands of faces. Cheng Yuran muttered several times. Suddenly raised his head, asked a question, and poked straight to the center.

"What is the purpose of this?"

"To make the news that everybody sees is what they like," says Xia Sen, "for example, girls might like to watch some love topics, and boys might like to watch some game topics." For another analogy, the twelve zodiac signs, different people have different zodiac signs, and they will pay attention to the relevant characteristics of their own zodiac signs. Different people like different news content. ”

Xia Sen almost blurted out the word constellation, but fortunately he remembered that no one knew the concept of constellation at that time. So temporarily changed the zodiac sign to the zodiac.

"I kind of get it. Thousands of people and thousands of faces, in essence, is to tailor the recommended content to each user. Cheng Yuran was thoughtful.

"In order to achieve this goal, to recommend the content they like to these people, you need to have a certain basis for recommendation!

"To put it simply, it is to read the news that a person likes to watch games every day, so I recommend the news of the game to him. ”

And these past data are summarized and analyzed, and they are all done here by Zheng Fang. That's why you said let's work together to complete this project!"

Xia Sen: "......"

"What? Am I not right?" Cheng Yuran saw that Xia Sen's face was wrong, and hurriedly asked.

Xia Sen: "You're so right, I have nothing more to say. ”

……

The other way is Zhang Heran under Liu Yan.

Liu Yan ran around for the pre-installed thing, and handed over the matter of selling advertising space to his first friend Zhang Heran.

Advertising space sales refers to the sale of advertising space on the portal.

If you want to make money through advertising, it must involve advertisers to place advertisements, and without advertisers paying, they can't talk about making money. The purpose of Zhang Heran's line is to find some advertisers who are willing to advertise for the portal.

It's a pity that he hit a wall all the way.

It's not just a touch... As soon as his nose was gray, his head was about to turn gray.

Since last year, the Internet has only just started to talk about advertising. A year has passed, has Internet advertising become widespread?

Spread?

Most people have never heard of it!

Make an ad page, click on the ad position to jump to the ad page?

Those advertisers don't even know what an ad page is.

Zhang Heran has traveled to all kinds of big brands he has heard of. Instant noodles for mineral water, clothes, furniture... It's a pity that the advertising department of others doesn't even bother to listen to him.

"If I want to advertise, why don't I go to the TV station, why don't I go to newspapers and magazines, what's the benefit of running it with you?"

"What's the use of being cheap? What we want is the effect of communication! You have no effect here, no matter how cheap it is, I don't want to invest in you. ”

"You say that if there is an effect, it will be effective? How can you prove that you have an effect here!"

"The TV station doesn't need to prove it, I also know that others have an effect..."

Companies that are a little behind will ask directly.

"Huh, what do you mean by advertising on the Internet?"

Zhang Heran felt that he was about to be blown up by these advertisers! After running for a month, he couldn't even sleep, but he found nothing.

He thought carefully for a long time, summed up various previous experiences, and then summed up the conditions of the target advertiser.

There are three conditions that need to be met for this company.

First, the company had heard of the existence of online advertising;

Second, the company needs to have some trust in online advertising;

Third, the company's advertising must be really effective.

The first and second points are to delineate the scope of advertisers, and it is impossible for a company to place advertisements on the Internet without these two premises. Talking to them is also a waste of time and does not make any sense. And the third point is to make a sample and make an advertisement with outstanding results. Another ad like this exists, which can lay the groundwork for more advertising in the future.

He thought about it for a long time and finally targeted a category of companies - computer manufacturers.

As a computer company, you always know what online advertising is, right?

And in terms of advertising effect, it may also be more practical. These people who go online may really have the need to buy a computer. Advertising for computer companies on the Internet can work well.

The first company he fancied was Lian Xiang. Zhang Heran flew to Shenzhen that night.

However, to his surprise, he met a man here.