Chapter 11: The First Update of the Three Advertisers

Xia Sen and Zheng Yuran are debugging the online data of "thousands of people and thousands of faces". Cheng Yuran is a complete programming freak who works day and night.

When Xia Sen cooperated with him, he admitted it with some confusion in his heart. Although Cheng Yuran has insufficient project experience, he may not have a long-term vision when doing program architecture. But if it's really better than the algorithm, it may be slightly better than him. Fortunately, the two were not really compared at the time, otherwise it would not be known who would have killed the deer.

was tortured by the overtime madman Cheng Yuran, and the three of them didn't sleep all night. In the early morning, the first progress was finally made. Just when they were about to break up and go back to sleep.

Zhang Heran panted and burst in.

"Didn't you just run to the deep market yesterday, why did you come back this morning?" asked Liu Yan in surprise.

"How is it, the advertiser has made progress?" Xia Sen stood up and walked over to Zhang Heran.

"Uh... That's right!" Zhang Heran scratched his head.

"Don't be so ambiguous. Xia Sen said, "You just say if there is any progress." ”

Xia Sen hadn't stayed up all night like this for a long time, and his whole person was a little panicked, and his tone of voice was much more direct.

Zhang Heran was startled, and his speech instantly became fluent.

"The advertisers have already negotiated, and the verdict was reached last night. There are currently at least three advertisers who are willing to advertise with us. ”

"Three, you got three in one night?" Xia Sen raised his eyebrows, patted Zhang He Ran's shoulder, and said approvingly. "Yes, according to your order speed, our company's future financial resources will be rolling. ”

"Uh..." Zhang Heran's face stiffened slightly.

"We have already developed the background of advertising delivery, you study and study first. The delivery process is according to what we have formulated before, test it for a week to see the data, and then go online if there is no problem. Xia Sen yawned and walked towards the door, telling as he went, "You get it first, I'll go back and rest." ”

"Wait!" Zhang Heran saw that Xia Sen and the three were about to walk out of the office, and hurriedly called out urgently.

"What's wrong?" Xia Sen's brows were about to furrow, "You can tell me something." ”

"I..." Zhang He Ran's lips opened and closed several times, "We... Let's..."

"Say," Xia Sen sighed.

"Our first batch of advertisements..."Zhang Heran looked at Xia Sen with blank eyes, and said in a hesitant manner, "If there is no income... Can you accept that?"

"Huh, no profit, why?" Zheng Fang, who was dozing off on the side, was instantly awakened by this sentence.

"Our company's brand is not out of the way, and we don't trust our advertisers. Zhang Heran's heart sank, and his tone became coherent, "Advertising for free to the first batch of advertisers can show them our promotion effect." If we confirm that the promotion effect is very good, it can help us accumulate the first batch of loyal users. Moreover, the promotion effect of the first batch of advertisers can be used as a sample to guide more advertisers to settle in. ”

"Have you calculated the cost of this batch of ads for free?" Zheng Fang snorted.

"Also... Not yet. Zhang Heran snorted.

"Don't you need money for company operation, don't you need money for development, don't you need money for servers that place ads?" Zheng Fang said like a cannonball, "It's a task that must be completed to be responsible for advertising." Just because you can't talk about advertising, you can't detract from the benefits it brings to the company. ”

The target of earning 60 million this year has not yet been reached, and Zheng Fang, the person in charge of finance, has been under great psychological pressure. In addition, he didn't sleep all night, and his tone was not good.

Zhang Heran had already been forced into a cold sweat by Zheng Fang's words.

"It's not necessarily free, but a company has already confirmed the price. Zhang Heran also looked a little puzzled, and whispered, "It was Mr. Liu who asked me not to take money from this part of the advertisers, saying that he had his own plans." ”

What did Liu Yan say?

Xia Sen groaned.

"Wait. Xia Sen suddenly thought of something, and asked, "Which companies are you talking about, and why did you talk about it in one night, tell us about it carefully." ”

"I flew to Shenzhen last night, and the first company I wanted to talk about was Lian Xiang. Zhang Heran said, "I have encountered a lot of walls before, but after summing up some experience, I feel that even such a company will have a higher recognition of us, and cooperation will be easier to facilitate." ”

"Hmm. Xia Sen nodded and agreed with Zhang Heran's statement.

Then at the door of Lianxiang Building, I met Mr. Liu and told him my thoughts. It may be that he has a lot of contact with the hardware suppliers over there, so he helped me contact several computer hardware and machine brands very easily, and almost a phone call finalized the advertisement. I didn't even meet the advertisers, and the matter was settled. ”

"Hmm. Xia Sen nodded again, Liu Yan has been busy over there for almost a year, and it is very normal to have some channels. On the one hand, Zhang Heran is looking for advertisers in the right direction, on the other hand, Liu Yan has some network accumulation over there, plus advertising is a win-win thing, and it is not strange to have the first two premises to talk about three overnight.

"I think the advertisers over there have experience in Internet advertising, and they are more wealthy and have advertising on several portals. The biggest financier of their family seems to be the Chaoyang portal. They asked about the price of advertising, and they also specifically asked Mr. Liu how to check the effect. Zhang Heran recalled.

Mr. Liu originally discussed the offer with them, and he even set up the offer for advertising space on several portals. But then I don't know what they talked about, and then they changed their minds. It is said that there is no charge for advertising this time, not only do they give them a month of free time, but also the advertising is available to all users. ”

"Free for a month!" Zheng Fang, who was listening next to him, almost jumped up, "Liu Yan, a WBD who doesn't have back pain when he stands and talks, why does this cost at least 100,000 yuan!"

There are two main forms of advertising on the Internet. Sell by clicks, by impressions.

At that time, e-commerce was not yet popular, and advertising did not sell clicks, because there was no page to jump to after clicking. Generally, advertising sales are calculated according to the display price of 1,000 people. A thousand people have seen this advertisement, and it sells for about three dollars. If all the millions of users of PP chat are put on the market, each person can display it once a day, and it can sell at least 3,000 yuan a day, or at least about 100,000 a month.

"How could it be a hundred thousand. Cheng Yuran made up for it, "Not everyone can only see the advertisement once." ”