As a world-renowned electronic entertainment company that can be on a par with EA, Ubisoft, Blizzard, etc., Willedy has a rich game product line, from triple-A masterpieces to various mini-level games.

If Willidy increases its discounts throughout the winter sales season from Christmas to New Year, it will affect the entire market and drive other manufacturers to reduce the price of the game.

If you don't reduce the price, and others reduce the price, then the game won't sell, which is something to be expected.

Some people have to ask, aren't you afraid of cutting prices too much and losing money?

Of course not.

Because electronic goods have almost no cost to speak of, almost every game sold is a pure profit.

Merchants need to consider how to make a trade-off between the unit price of a product and the overall sales volume to maximize revenue.

"Dear, Willy will increase the intensity of the Christmas promotion on the Steam platform, and other manufacturers know the news. Chances are they'll follow suit and adopt the same or even more aggressive promotional tactics as we do. I'm a little worried about whether this will disrupt the market......"

"Don't worry, it's just a discount. When the financial report comes out, you will understand that today's decision is the right one. ”

"Oh, dear, I just like the confident look you have. ”

After saying that, the burden of three hundred catties pressed on Menell's body again, and he closed his eyes in pain.

…………

The upcoming Christmas sale on Steam is the biggest event at the end of the year for gamers around the world.

The same is true of Huaxia, which is separated from Dongying by the sea.

If there are more people paying attention to an event, it will naturally attract the attention of the media.

Many online game media have paid attention to this online shopping spree that is equivalent to Double 11 for Chinese gamers, hoping to find some valuable news from it.

For example, ST Studios.

ST Studio's signature program is the weekly ST Express. This is a funny talk show with game current affairs as the main content, updated every Thursday on major online platforms in China, with a large number of viewers.

Although today is Christmas Eve on the 24th, the employees of ST Studio still have to go to work as usual.

In the morning, Liu Jun, the show's host and studio owner, who goes by the screen name "Stan", called the employees together for a meeting to discuss what to broadcast in Thursday's updated ST Express.

A few employees moved to the sofa bench, sat in the empty studio, opened their mobile notepads, and began to express their opinions.

"The biggest event in the gaming world next week is the Christmas sale on Steam, right?" said Fat Bai, who was in charge of the show's subtitles.

"Although there are a lot of players following this Christmas promotion, it is not topical enough. At most, it's just a mention in the express report, ridiculing how many hands steam users have chopped up, and how much G's fat smile has brightened. Dade, who speaks Mandarin with a Jiangcheng accent, said.

"Well, the Steam Christmas sale really can't be the main news to support a show. Stan touched his big nostrils, thoughtful, "Do you have any ideas?"

"How about this? A well-known esports player has announced that he beat his girlfriend violently during the live broadcast. Copywriter Akai proposed.

"This kind of gossip scandal in the e-sports circle is not suitable for being reported in the show, right? Although we are only online self-media, we can't take the route of "The Sun", it's too lo. ”

Although the incident is very lo, it can lead to the professional quality and moral cultivation of e-sports players today, and then discuss the brutal growth and chaotic status quo of the entire e-sports industry due to the rapid development and the introduction of a large number of funds, which is still good. ”

Stan nodded, "That's not a bad starting point. But remember to be a little more restrained in the copywriting, don't offend the e-sports fans. There are too many people to provoke, and they can't afford to provoke. ”

A group of people discussed it for a while, from esports to online games to mobile games, and finally back to single-player games.

In this parallel world, the national conditions and development of China are very different from the world in which the Qin and Han dynasties lived. This is especially true in the gaming industry.

As early as the 90s of the last century, because the government did a good job in the protection of intellectual property rights and the crackdown on piracy, many local game companies in China have developed step by step.

Odin Technology, Target Software, Pixel Software, Kingsoft Software, etc., in the world where Qin and Han are located, once became the hope of China's domestic games, but later they were either completely cooled by pirated software, or transformed into a game company that made online games, and in this parallel world, they all lived very well.

And the change of the world line has led to another great change in the Chinese game industry, that is, in the world of Qin and Han, there is a local tyrant goose who has the confidence to say "everyone here is garbage", but in this parallel world, it is only a company that operates social software, and has not set foot in the game industry.

It is precisely because of the good stand-alone game market in China that the player base is very large - since the nineties began to contact stand-alone games, and now there are many stand-alone players with strong purchasing power.

Therefore, Terracotta Warriors Entertainment's first game, "Oriental Gensokyo Story", was able to rely on the strategy of attaching importance to the Chinese market and achieved miraculous sales results.

Therefore, "ST Express", a game talk show video show rooted in the Internet, will also leave most of the content for stand-alone games.

Because most of this year's masterpieces were released around Thanksgiving, and TGA, the annual game festival, has also ended, so it's really hard to find content in single-player games.

Everyone discussed for a while, and Fat Bai said: ""Terraria" is going to be released at Christmas, and it will be unlocked in the early hours of this morning and available for download. There should be a lot of news about this game. ”

"The size of this game is not up to the standard of triple-A, but it has innovative gameplay, and it has won the TGA's 'Most Anticipated Game' award, and the attention is enough. Moreover, behind it stands the star producer Qin Han. ”

In the Las Vegas car accident, as the video of Qin Han splitting the front windshield of the tourist bus with a sword became more and more widespread, even in China, he was well known to many players.

"So be it, the main news is tentatively "Terraria". Everyone should pay more attention to the situation after the release of this game, whether it is blown or black, this is the wave. Stan finalizes and ends the meeting.

After getting off work in the afternoon, the staff of ST Studio, who had boyfriends and girlfriends, all left in a hurry to go to the sweet Christmas Eve.

And those single dogs feel that this night is extraordinarily cold.

Chubby White is such a single dog.