446 There is a price war to be fought
On the morning of December 24, after Qin Han got up, he stretched his waist and opened the curtains.
Then, to his surprise, it was snowing.
"Sure enough, it's the white season again...... Qin Han sighed, and then realized something, "Why do you say 'again'?" Could it be that the genes of white scientists have been deeply rooted in the bone marrow? ”
It's a pity that no one in this parallel world can understand this stalk, so after he said "why are you so skilled", he immediately followed the sentence "kill the white scientist".
This may be the loneliness that only traversers enjoy.
Looking up at the snowy sky, Qin Han went to wash and tidy up. After breakfast, I started to get busy for today's dinner.
For this Christmas Eve dinner, he invited the four girls with whom he had the closest relationship to him.
For the Dongying entertainment industry, the end of the year after a week is the busiest day, with all kinds of New Year's special programs, New Year's Eve live broadcasts, and the red and white song party known as the Dongying Spring Festival Gala all concentrated on that day.
Yui Aragaki and Masami Nagasawa are okay, their office only accepted an invitation from TBS to attend a large-scale variety show broadcast live on New Year's Eve. And Nanami Hashimoto and Mai Shiraishi, as members of the popular idol group Nogizaka 46, not only have to participate in the Red and White Song Party, but also have to rush to two more venues after that, and I am afraid that they will not have time to rest until the next day.
Qin Han estimated that on the night of the 31st, he could only shrink in the furnace alone, eating oranges while watching the red and white song party, just like a lonely old man.
Just when the Qin and Han dynasties got up early in the morning and were busy for Christmas Eve dinner, France, which is separated from Dongying by an Eurasian continent, had just crossed zero o'clock and entered December 24.
Lyon, a famous city located in the southeast of France, is also home to the headquarters of the multinational entertainment group Willordi.
In a luxury apartment in the east of the city, overlooking the confluence of the Rhône and Saône, a sharp and violent gasp gradually calmed down.
Sweating profusely, Jean Menel lit a cigarette, hoping that nicotine would heal his newly wounded mind.
There is no way, any man who is ridden by a fat woman of 300 catties and gallops across the body will be traumatized.
But it can't be helped. Even if he felt sick to his stomach again, Jean Menel could only finish his appointment with tears.
The reason why he sacrificed "Hue" so much was naturally to take revenge on Qin Han.
After returning to France from Las Vegas, Menell has been hatching his revenge plan. He knew that although he was a senior executive of Willedi Interactive Entertainment, his job was only responsible for the development of game projects, and he could not do anything to fight the "enemy" in a foreign country.
So, he had to rely on the help of others.
Menel's goal is to be the group's marketing director, the fat woman who now lies next to him.
French life is the best man, and Menell is also a master of romance. It didn't take much effort for him to chase down the fat woman.
The relationship between the two soon became glue-like, and Menell was able to easily exert influence over his "fat girlfriend".
The reason why he wants to do this is that he hopes to make Qin Han suffer a big loss in the game promotion war at Christmas, so that the sales of the newly launched "Terraria" will drop greatly and cannot meet expectations.
And this is only Menel's first move. After that, he would also buy off the game media and spread the word on social networks, exaggerating the negative effects of Terraria's poor sales by a hundredfold.
Menel believes that under this overwhelming publicity, the reputation of "Terraria" will drop again and again, and the number of players willing to buy and try the game will become fewer and fewer, and in the end, it can only end in disgrace.
As soon as he thought of such an ending, Menel's heart was extremely happy, and the pain caused by having to be a fat woman's boyfriend was also reduced a lot.
"Honey, today is Christmas Eve. Have you decided on your marketing strategy for the Christmas promotion? Maynell hugged the other party's waist and asked softly.
"Of course. After listening to your suggestion, I've reformulated the Christmas sale prices for our Willedy's game products on Steam. The average discount has increased from 50% to 65%. ”
"Great, I believe this initiative will make the sales figures look better." Menell said.
For major game manufacturers, Christmas is not actually the peak sales season. The real fierce business battles often take place a month before Thanksgiving.
The day after Thanksgiving, it is the famous Black Friday, the day when merchants have big promotions and people rush to buy.
On this day, many terrible bloody conflicts were born, as well as many singing and weeping deeds. There are countless heroic security guards who have sacrificed their lives to maintain order in the mall......
Well, that's just an exaggeration from South Park, and it has nothing to do with reality.
However, it can also be seen how terrible the shopping enthusiasm of European and American people is on Black Friday.
Many game manufacturers will release the game of the year in November, just to catch the shopping frenzy of Thanksgiving.
At this time, consumers have more budgets in their pockets, and there are many parents who will take the opportunity to buy games as Christmas gifts for their children.
After experiencing Black Friday, when it comes to Christmas, gamers have either sold the games they want and their desire to spend has dropped sharply, or the money in their pockets has been emptied on Thanksgiving, and they want to buy it again, but they have more than enough to do.
In Europe and the United States, Christmas is not the peak season for game sales.
But in the East, it's a different story.
In Huaxia and Dongying, Christmas is a foreign product, and basically only young people will celebrate it. For gamers, this holiday doesn't have much of an impact on their gaming spending plans – except for those who have boyfriends and girlfriends.
And in Dongying, because Christmas is close to the New Year, the children who will soon be able to get the New Year's money will be able to have a big increase in the sales of games released for Christmas.
When Christmas comes, although the wallets of Eastern players will be more bulging, and the wallets of Western players will be more deflated, they are still very happy about the Christmas promotion held on Steam, the world's largest game platform.
Qin Han still positioned "Terraria" at the level of "indie games", and the price was only half of the triple-A masterpiece. Originally, the price advantage was a winning weapon for "Terraria" to hit sales. But if you can't withstand the impact of the Steam Christmas sale, I'm afraid this advantage will be lost.