“X！ Right! ”

Xia Sen's words woke up the two of them in an instant. Even if these advertisers want to break the contract, it is impossible to break the contract at the same time, as if it had been agreed.

For them to make such decisions at the same time, there must be a trigger for them to make decisions. This fuse happened at the same time. So, the essence of the problem is clear.

Someone must be doing something. And it's aimed at PP companies, deliberately causing trouble.

"Zheng Fang, you pull the company's employees and browse the movements of other portals on the Internet." Xia Sen Road. "Let's see what they've done lately, and if they've made any particular opinions."

"Other portals?" Zheng Fang was surprised.

"We have so many advertisers, and we keep sending money, who is the most eye-catching?" Xia Sen sneered.

"Oh!" Zheng Fang suddenly realized.

PP Chat doesn't have any competitors on the table at the moment, not even the crowd games. If there is one place where their company infringes on the interests of their peers, it is only for one reason.

Advertising on the portal.

"Liu Yan, you go and contact the advertisers you have contacted before, which ones have a good personal relationship with you, and secretly call their private numbers." "Go and probe and ask them what's going on lately." ”

"Okay." Liu Yan nodded neatly.

……

Liu Yan picked up the phone and fluently pressed a string of numbers.

"Hey, Shin Shin. I want to ask you something..."

"Hey, Yangyang, long time no see... Do me a favor..."

"Hey... Sissy, uh-huh, I'm not busy..."

"Xinxin, Yangyang, Xixi, it sounds like girls' names." Xia Sen said expressionlessly, complaining mercilessly, "The business field is a big dyeing workshop." ”

Liu Yan was stunned.

Thanks to Liu Yan's good girlhood, the whole story was quickly discovered.

Pit. It's still out of Lian Xiang.

As soon as PP's advertisement was launched, the data exploded instantly.

Let's just talk about the portal.

At that time, Chaoyang, the first portal website, had a daily user volume of 230,000 or 3-4 advertisements per capita, and more than one million advertisements could be displayed in a day.

However, PP's web portal, with the same number of two or three hundred thousand users, has 20 advertisements per capita, and the advertising effect is 5 times that of Chaoyang!

When the Lianxiang Advertising Department docked with the Chaoyang portal, the docking person was cheap and despised the advertising effect of the Chaoyang portal. In addition, he also told them the real advertising data of Xia Sen.

The original words are said to be like this, "You are an old portal website, claiming to have hundreds of thousands of users, and the advertising effect is less than a fraction of that of PP company." ”

Unexpectedly, when the contact person of Chaoyang Portal heard this, not only was he not provoked, but sneered.

"You idiots who don't understand anything, you have been deceived and paid back the number of people."

Next, the Chaoyang portal website quickly published its own advertising recommendation data on its official website. And insinuated that his per capita advertising impressions are already the best in his peers.

Data more than five times your own, that's impossible.

It must be fake.

Cheat.

On the official website of the Chaoyang portal, although there is no attack on the PP company by name, it is undisguised from the lines!

If you dare to write like this on the official website, you can imagine how they will be slandered behind their backs.

Of course, if you want to bring the explosive damage of all advertisers breaking the contract together with the PP company, the above is not enough.

There are no airtight walls.

The fact that PP's advertising display data exploded quickly spread from the circle since it spread from the Chaoyang portal. They are all industry insiders, and it is easy to calculate their advertising revenue from the advertising display data!

At this moment, everyone's eyes were red.

Compared with the advertising display data, a new portal that has just been established by your PP company is more than our old portals that have been open for two or three years combined? It's absolutely impossible!

The attitude of many portals and Chaoyang Portal is the same, and they firmly express their disbelief in the advertising data of PP company. And after the Chaoyang portal, they disclosed their own advertising data. The data of these portals is not as good as Chaoyang, and the average number of ad impressions per capita is only 2-3 times.

They just want to prove one thing, 20 ad impressions per person, that's absolutely impossible!

These major portals are all "veterans" in the industry, although they are not very old, but after all, they are stronger than the brand credibility of PP companies. The data jointly released by several of them can be described as the standard in the industry.

On the one hand, it is a veteran-level portal, and on the other hand, it is an incredible PP company with explosive data. It is self-evident which side the scales in everyone's hearts will tilt toward.

The so-called wall fell down and everyone pushed it.

Moreover, from the mouths of several girls contacted by Liu Yan, it was learned that the Chaoyang Portal was secretly adding fuel to the fire.

In order to promote advertising, Liu Yan often shows advertisers a list of customers who have signed contracts. For example, if you say to A, "You have to believe in the effectiveness of our advertising, you see that BCD has signed an advertising contract with us." "And so and so on.

It is not difficult for Chaoyang Portal to find out the advertisers who advertise in PP companies and make irresponsible remarks about them.

The rumors are terrible.

PP falsified the data of the advertisement, and this rumor spread more and more widely. Moreover, there are several major portals that jointly "testify", which is also reasonable.

This is also due to the fact that in those days, advertisers did not have their own landing pages, and all ads were sold on a "show" basis. The data of "ad impressions" is provided by the portal itself.

Just like an advertisement placed in a newspaper, newspaper sales can only be provided by the newspaper company; For advertisements placed on TV, TV ratings can only be provided by TV stations. Advertisers don't see real data.

So, when they learned that PP might be suspected of falsifying advertising data.

Everyone panicked.

This kind of thing involves the fundamental interests of the company. The company's money is spent, and if it is not exchanged for real advertising results, they cannot afford this responsibility!

This kind of rumor should be believed rather than believed. They don't dare, can't, take risks.

What if it's true?

"Those portals are so hateful." Cheng Yuran gritted his teeth with hatred. "Their own level is too poor, they don't reflect on and improve their technical strength, but they talk nonsense like half of the long-tongued woman!"