In fact, Ye Qiu and Want Want Company just played a leading role, and Ye Qiu only did one thing, that is, he really sued Want Want Company. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

After that, it was done by Want Want Company, of course, the method was what Ye Qiu told Want Want Company.

For example, looking for a water army to stir up hot topics, such as finding experts to come out and demonstrate, such as buying a few media to publish the discussion of this news on it.

On the one hand, it is because Ye Qiu himself is an advertising master, and his reputation is outside, it can be said that Ye Qiu is already a legend in the advertising industry, and he is a figure who has attracted great attention, but this time, he sued Want Want Company as a consumer and made false publicity, which will naturally arouse the curiosity and attention of the people.

Secondly, "eating Wangwang's luck has not become prosperous" is a very funny thing in itself, so this time Ye Qiu's complaint, in the eyes of ordinary people, is more like a farce than a real rights protection.

Again, Ye Qiu's marketing strategies and advertising creativity are endless, and it is difficult not to make people think of it, is this another special marketing of Ye Qiu?

This is also a topic in itself, and as a result, an insider broke the news that Want Want Company had indeed asked Ye Qiu to buy advertising ideas, of course, Ye Qiu and Want Want Company did not admit it positively, but they did not deny it.

Again, the incident itself is very representative, and after the attention goes up, it is natural that someone will join it, whether it is really to curb false advertising, or to gain a reputation for themselves, the participation of authoritative professionals has undoubtedly added a fire to this incident and made this matter more and more intense.

In the future, it is no longer just an individual incident, but has been extended to the chaotic advertisements in China today.

Under the influence of this incident, many local courts, the number of cases prosecuting false advertising suddenly increased, especially TV shopping advertisements, in such a situation where everyone discusses what false advertising is, many people suddenly found that those exaggerated and false TV shopping advertisements are actually a lot less.

At the same time, a voice has gradually formed, that is, the chaotic advertising industry in China should indeed be regulated.

At this time, Ye Qiu finally appeared for an interview with reporters.

"Mr. Ye, it is rumored that this prosecution of false advertising is actually an alternative marketing strategy of yours, what do you want to say about this?"

"First of all, I did hire a lawyer to sue Want Want Company, and secondly, I have indeed been eating Want Want snacks all this time, which is a fact, as for whether it is a marketing strategy, I can only say that everyone's brains are very open, like the last time at the Wenhua Conference, it is also rumored that I and the writer Xiang Xi acted in a play together? ”

Ye Qiu seemed to have answered the question, but in fact, he turned a corner and didn't say anything.

"Mr. Ye, some people say that it is very contradictory that you sued Want Want for false advertising, because if Want Want's advertising is false advertising, then your own previous advertising creativity is also suspected of false advertising. ”

Ye Qiu smiled and said, "For example?"

"For example, if you give Yiwang a one-word advertising slogan 'I will never forget it for a lifetime', is it suspected of exaggeration and falsehood?"

Ye Qiu smiled and asked, "This reporter, have you ever been on Yiwang?"

The reporter was stunned for a moment and nodded, and Ye Qiu continued to ask: "Then you have proved that there is no problem with this advertising slogan." Next!"

The reporters were stunned when they heard this, but then burst out laughing.

The reporter asked a little puzzled: "Mr. Ye, when will I prove it?"

"This reporter, you have been on Yiwang, and then asked this question, it means that you have memorized Yiwang, so doesn't it prove that this advertising word is okay?"

"Hahaha!" The reporters present all laughed, didn't they? Since you have been on Yiwang and remembered Yiwang, doesn't that mean that Ye Qiu's advertising slogan is indeed a problem?

"You once gave a lecture at Jiangnan University, and in class, you told students that advertising should be exaggerated, so is it a bit contrary to the reason you sued Want Want?" asked a reporter again.

"Exaggeration and falsehood are two different things, exaggeration is not the same as falsehood, I think advertising, should be less routine, more sincere. Advertising is a highly creative field, and some wild ideas will always make consumers memorable. However, between the emotional expression of the product and the virtual promise, it should be clear what the line between the law is and whether it will "give people a handle". Otherwise, using non-specific functional descriptions to play the side ball is actually speculation and game. This kind of routine of using the minimum cost to earn the maximum marketing effect is better to have less. ”

……

With the fermentation of false advertising incidents, Ye Qiu's strategy gradually began to work, Want Want Food Company's market statistics, since the outbreak of this incident, Want Want Food Company's Want Want series of snacks, sales have risen by a large margin, although there is no way to compare with the sales miracle of brain gold, but in Jiangdong's view, three million flowers are really worth it.

Especially after this incident, Want Want became famous all of a sudden, and invisibly advertised Want Want.

And for Want Want, it doesn't really matter whether the advertisement is false or not, and it also doesn't have any negative impact on Want Want.

Especially at the end, Want Want Company directly issued a statement, withdrew the advertising slogan, and promised to make compensation, as long as you have bought the product printed with the advertising slogan "Eat Want Want every day, luck will be prosperous", you can get compensation.

In fact, Want Want Company's products printed with "Eat Want Want every day, luck will be prosperous", in fact, there are not many on the shelves, even if the compensation is just a little money.

However, after some hype, this move brought great fame to Want Want Company.

said a thousand things and ten thousand, although Ye Qiu and Want Want Company did not admit that this was a well-planned marketing strategy, but in fact, in the hearts of the general public, they had already tacitly agreed that this was Ye Qiu's marketing strategy.

In this way, Ye Qiu's pervasiveness and incredible marketing creativity have suddenly become a hot topic for people.

After this incident, no matter what Ye Qiu does in the future, people will involuntarily have an association, that is, is this Ye Qiu's marketing strategy again?

The advertising industry even takes this incident as an example, and Jiangnan University directly teaches this incident as a classic advertising case.

And there are unexpected events, that is, many people found that after this incident, those exaggerated and false advertisements have stopped a lot, especially those TV shopping advertisements such as diamond-encrusted kitchen knives and diamond-encrusted watches, which have been stopped a lot at once, but the advertising industry has been cleared up a lot. (To be continued.) )