Advertising master Ye Qiu, sued "Want Want" for false advertising!

This is the title of the QQ pop-up ad!

Many people see this news for the first time, and their first impression is, what are you kidding?

Who is Ye Qiu? That's a master of advertising, that's a creative cow who has exchanged creativity for hundreds of millions. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

He's actually giving false advertising to others? Are you kidding me?

The advertising master sued for false advertising, which immediately made people curious, what kind of advertisement would be sued by Ye Qiu.

However, when you click on it and see the specific content, everyone's first reaction is fake, right?

The reason is that Want Want Food Co., Ltd.'s new product, Want Want Shortbread, is printed on the packaging of an advertising slogan.

"If you eat Wangwang every day, your luck will be prosperous. ”

And the reason why Ye Qiu sued for false propaganda made people laugh even more.

The reason for Ye Qiu's lawsuit was that he had eaten Wangwang shortbread for several days, but "his luck in eating Wangwang shortbread did not become prosperous", believing that his propaganda behavior was false, superstitious, and had no scientific basis.

If the person who sued was an ordinary person, maybe everyone would only see it as a joke, but this person is the famous advertising master Ye Qiu, now, while netizens are happy, they can't help but start thinking, is Ye Qiu's reason ridiculous, is it a bone in the egg?

After all, in recent years, the advertising industry in China can be described as messy, and there are all kinds of advertisements, especially some TV shopping advertisements, which are simply outrageous.

There has been a lot of trouble on the Internet, and netizens are divided into 4 categories.

The first type of netizens, they do not pay attention to whether the advertisement is false or not.

Netizen Moyuecheng bug: "This must be another well-planned advertising strategy by Ye Qiu, and the identification has been completed!"

Netizens were speechless: "What I said upstairs is right, because the person who sued is Ye Qiu, so, everything is possible, and Ye Qiu has a criminal record, before the stunned writer went west, but it turned out to bring great publicity effect to the other party's work "Lost Color", looking at Ye Qiu's past style, laughing and scolding may be a propaganda strategy, it seems that Want Want spent a lot of money this time, wait for the follow-up!"

Netizens have a dream in their hearts: "I never ate Want Want snacks before, but after seeing this news, I went to the supermarket to buy several packs of Want Want snacks, not to mention, the taste is good, the cliff is advertising, and the effect is out." ”

The second type of netizens feel that whether it is Ye Qiu's marketing strategy or not, but whether the advertisement itself is false?

Netizen Lan Moxi: "The awareness of rights protection against false advertising is precious, but it should be pointed out that being more true is not the same as finding faults, and the premise of reporting claims is to clarify the boundary between artistic exaggeration and false publicity." Obviously, the advertising slogan "Eat Wangwang every day, luck will be prosperous" is not difficult to see through the general cognitive judgment of normal people, it is an "obviously exaggerated" propaganda method, and it will not mislead consumer behavior, so it should not be identified as false advertising. ”

Netizen Wild Chariot 203: "I don't agree with the point of view upstairs, Want Want's advertisement is to eat Want Want every day, and your luck will be prosperous, if you can't get lucky after eating, it's false publicity, why can't it be defined as false advertising?"

Netizens will fall in love with the book: "This is a wrong guidance, and the signal sent to people is that Want Want shortbread should be eaten every day, which is actually a means to stimulate market consumption, but such a means is not only contrary to science, but also suspected of fraud." Strongly agree with Ye Qiu's point of view. ”

The third type of netizens is more interesting, they don't pay attention to whether this is an advertising hype, or a marketing strategy, and they don't care whether Want Want's advertisement is suspected of false propaganda, but they have a big brain.

Netizen Ye Luonan Shannan: "Ye Qiu's complaint is very contradictory, if Ye Qiu loses the lawsuit, then it means that there is no suspicion of false propaganda, but in Ye Qiu's case, he lost the lawsuit, isn't this bad luck? If Ye Qiu wins the lawsuit, then it means that luck will become better, that is, luck will become prosperous if you eat Want Wang, but this result is based on Want Want's false propaganda, whether you win or lose, it is a contradiction. ”

Netizen I'm more handsome and tell me: "I thought of it, the advertisement that Ye Qiu planned before, such as Yiwang's 'I will be on once, unforgettable for life', originally felt a bit exaggerated, but if I want to prove whether it is true, I actually have to use a lifetime to prove it......"

……

The last category is the kind of pure onlookers, so there is no need to say more.

At the same time, on the Internet, several major web portals have also opened news special reports on Ye Qiu's lawsuit against Want Want for false advertising on the homepage.

Some of them were bought by Want Want Company with money, but more of them were spontaneous, because this news netizen likes to watch it.

This point can be seen by looking at the number of messages from netizens under those topics, and the names of Ye Qiu and Want Want Company have once again become well-known because of this matter.

In reality, some media that have received money have also begun to report the news of advertising master Ye Qiu suing Want Want Company for false advertising.

However, it was some legal experts and professors who began to stand up and fight against each other.

On the one hand, it is believed that rights protection should not be a bone in the egg

Zeng Qing, a law professor at Beijing University, said: "The awareness of rights protection against false advertising is precious, but it should be pointed out that being more truthful is not the same as finding faults, and the premise of reporting claims is to clarify the boundary between artistic exaggeration and false publicity." Obviously, the advertising slogan "Eat Wangwang every day, luck will be prosperous" is not difficult to see through the general cognitive judgment of normal people, it is an "obviously exaggerated" propaganda method, and it will not mislead consumer behavior, so it should not be identified as false advertising.

It is true that anyone has the right to complain and report false advertising, and curbing the spread of false advertising also requires the active protection of the rights of consumers, but rights protection should not be a bone in the egg, but should be justified and grounded, and this right should not be abused to cause a needless waste of administrative and judicial resources. The media and the public should not blindly pursue the claim for "eating Wangwang's luck has not become prosperous", otherwise it will not only not help the cultivation of consumers' awareness of self-protection, but also lead to the misguided protection of rights. ”

On the other hand, it is believed that the "false propaganda of the Want Want Shortbread Defendant" is not just a joke, but not a vexatious one.

Du Hongcai, a well-known lawyer in China: "Want Want Crispy Cake is a kind of food, but it claims that "Eat Want Want Cake every day and your luck will be prosperous", what kind of situation is considered to be lucky? What is used to prove that luck has become prosperous? Luck itself is a kind of nihilistic thing, lacking scientific basis and basis, but Want Want Crispy Cake makes a fuss about "luck", which is suspected of promoting feudal superstitious thoughts, and makes people mistakenly believe that eating Want Want Snow Cake can change luck, which is not only an exaggerated propaganda and an exaggerated effect, but also misleading consumers.

Mr. Ye ate Want Want Crackers, but he did not feel that his luck had become prosperous, and he had a feeling of being deceived, and then sued Want Want Company, his behavior was to protect his own rights and interests, and Want Want Crackers must produce evidence to prove that eating its products can change people's luck. In addition, it is necessary to determine the criteria and basis for the change of luck, so as to calm consumer doubts and gain consumer trust. Otherwise, it's false advertising. (To be continued.) )