"Pre-installed. What do you remember?" Liu Yan looked at Zheng Fang like a fool, "What are you doing when I've been running around for half a year?"

"Didn't you run around for half a year and it didn't have any effect?" Zheng Fang countered without hesitation.

Liu Yan's biggest goal this year is to expand the market capacity of PP chat. To put it bluntly, it is to pre-install PP chat software on the new computer system in the future.

The previous plan was to find a pirated version of the win system for pre-installation on the one hand, and on the other hand, to find the hardware developer of the whole machine to pre-install.

The first part has made some progress relatively early, but that batch of software is win98, and it has not yet been released in large quantities. It is expected that in two months, the number of users of PP chat will slowly increase.

And the second part, looking for a hardware developer to do pre-installation, this bone is particularly difficult to gnaw. Those big hardware developers, let them change the software code today, renegotiate the pre-installed offer tomorrow, and in short, things are just delayed. What was originally a simple matter has been made extremely complicated.

At that time, the hardware developers who sold complete computers in China were all foreign companies, led by Lian Xiang.

Originally, pre-installation was a win-win thing, but even thinking about these companies, no department was willing to promote.

For these companies, the process is more complicated. The concept of "pre-installed" is too new, and Xia Sen is the only one who has come up with it. And Lian Xiang's upper echelons of the company have no concept of this matter, so it is naturally impossible to open up a special department to follow up on this project.

But is it a department that specializes in following up this project, this project is not my KPI, why should I follow up? Although this thing is to make money, but it is to make money for the boss, what does it have to do with our department?

Liu Yan contacted a number of hardware developers, but it dragged on for half a year, and none of them really successfully implemented the "pre-installation" project.

He wanted to cry without tears.

When Zhang Heran went to find an advertisement, things took a turn for the better.

Zhang Heran's purpose is to find a group of computer sellers and go to PP Chat to place advertisements. "Advertisement".

Liu Yan's purpose is to find this group of computer sellers, and pre-install PP chat software on the computer. Pre-installed.

They're looking for the same group of people.

This group of people, Liu Yan has been arguing with them for half a year, and he cleared the door of their touch. Zhang Heran wanted to pull the advertisers here, and Liu Yan easily helped match the match.

But at this time, he suddenly had a wonderful idea.

Make an exchange with these computer sellers, and exchange "advertising" for "pre-installation".

In fact, this later, there was a professional term, called "volume exchange".

However, the volume exchange method chosen by Liu Yan is relatively primitive, simple and crude. PP company provided a month's free advertising for the three companies, and the three companies "pre-installed" a batch of complete machines for them.

Liu Yan's only purpose in doing this is to find a direct stakeholder for the "pre-installation" of PP chat.

The advertising department has KPIs for the annual advertising effect, and there is also a clear budget for how much advertising they put each year! If you use "advertising" in exchange for "pre-installation", as long as the advertising department operates properly, it can help them achieve KPIs and save a lot of budget!

The advertising department is happy to see this happen! The advertising department is involved, which can help him promote these "complex process" company projects, so that he can complete the pre-installed goals as soon as possible.

And, most importantly.

The results of the negotiations he negotiated with the advertising department.

In exchange for this month's advertisement, PP Chat will be installed on the one million computers that these companies will sell in the next three years.

What does this mean?

It only cost 1.5 million yuan to pre-install these million computers!

Xia Sen used to calculate the value of each new user.

The average price of a user is about ten yuan. So, installing a million computers can cost you a budget of 10 million dollars!

And Liu Yan only spent 1.5 million yuan!

Where is the loss of money? It is to make money, and it is a big profit!

It's just that Zhang Heran has no way to consider things from the height of Liu Yan and deeply understand Liu Yan's intentions. Therefore, he rushed back to Kyoto in advance and gave Xia Sen's explanation that it was just "free branding".

Fortunately, Xia Sen still understood Liu Yan's thoughts.

Therefore, he did not stop Liu Yan.

……

In this wave of "feats" of advertising launches, it is not only PP companies that have benefited.

There is also a thought.

Three hardware developers led by Lian Xiang.

Everyone is a peer, and they have tried to advertise on many portals.

At that time, the portals were divided into several worlds, and each had its own group of loyal users. Chaoyang, the best veteran website, only has two or three hundred thousand start-up users every day, and all the advertising space is contracted to them, with 3-4 advertising impressions per capita, and only more than one million advertising impressions a day.

That's not enough to meet their ad delivery standards.

Therefore, when PP came to the door and invited them to advertise, they agreed without hesitation. Although PP's portal has just started to operate, their company also has some popularity in the industry.

It's worth a try.

Testing the waters means that they don't expect too much.

So, for many of Xia Sen's behaviors, they couldn't understand it at first.

Xia Sen was very considerate and prepared different advertising image materials for them. Different ad images may be displayed in different ad slots. For example, an ad on a chat window may say "Lianxiang is the best computer", an ad on a pop-up window may be "Lianxiang is the best computer when you buy a computer", and on the news page of a portal site, the content and copy of the advertisement may be different each time.

Although Lian Xiang praised Xia Sen's intentions very much, but... Is this necessary?

Until they see the ad serving data!

The advertising effect of PP company is simply exaggerated and outrageous.

is also advertising, Xia Sen's side, only one-third of the website's advertising space is given to them, and the number of impressions is five times that of those portals!

The advertising effect of his family is simply the sum of several portals.

So many times the ad is displayed, each time it is exactly the same material, is it more embarrassing?

However, the excessive excitement of Lianxiang Company has brought a crisis to PP Company.